CHIC2017 Spring Design Is Changing. Where Is The Next Outlet?

Even in the "capital cold winter", in many designers' view, designer brand is still in a good time in the Chinese market.

"The development of China's economy and Commerce has made the consumption of local market enter the time of pursuing individuation and upgrading of consumption, all of which bring huge market opportunities for designer brand."

Wang Zifei, the founder of the painting, said.

Zhou Mi, who is equally optimistic about the Chinese market, is also the SOMI SHOWROOM's principal man: "the consumer market of Chinese designer brands is an emerging market, but it is also the fastest growing market."

Because of this recognition, she resigned from the investment banking business and turned into a buyer's shop business.

"SOMI agents are mainly foreign independent designer brands, about more than 40.

We are very optimistic about the development of designer brand in the Chinese market, and in the choice of products, we also tend to choose products that are luxurious but not hard to wear.

Zhou Mi told reporters that the growth of independent designer brand in China is very large, but whether the brand can grasp the development bonus period, the key lies in whether the designer's work can form a good match with the market.

This is also an important reason why SOMI SHOWROOM has chosen to appear in Shanghai's China International Clothing and Accessories Fair (CHIC) for three years.

Zhou Mi told reporters that the appearance of the largest clothing professional exhibition in the country can help SOMI understand the market in a multi-dimensional and multi-level way and make clear its position.

"When we come to CHIC, we need to understand the market trend, understand the needs of competitors, buyers and other professional spectators, so as to adjust the cooperative brand according to the needs of the market, and communicate with the designer about the adjustment of product design."

Zhou Mi said.

In this regard, from the beginning, we focused on the CHIC exhibition of designer's brand growth, and also witnessed the change and development of independent design in recent years.

"Design power" exhibition director told reporters that with the capital and market hot, designers exhibitors also showed many changes.

"Exhibitors in all exhibitors are constantly innovating in business and operation mode. Fashion designers are looking for their own business paths according to their different style positioning and business demands. Whether they are creating original brands or setting up design studios, or forming a design platform, they hope to pform their creativity into commercial value through CHIC."

The head of the exhibition design authority said that in addition to many buyers' shops and SHOWROOM exhibitors, the exhibitors of the platform have also become a major feature of the exhibition.

"Take the DICTION MALL of the CHIC2016 autumn exhibition as an example. By virtue of its rich domestic and foreign design resources and customer resources, the butterfly news network promotes the cooperation and docking between designer brand and channel business by organizing many theme events in the exhibition area, and the effect is very wrong."

Through the integration, reorganization and precise docking of different design resources, these

Constantly stimulating the vitality of the design market, this is also the pursuit of independence and individuality of the "design power" exhibition area from emerging to maturity is bound to go a process.

The Chinese market will bring great opportunities to the growth of designer brand.

But how to highlight the brand personality to complete the business landing is a puzzle for every independent designer brand.

This is not achieved simply by taking a few shows and holding several exhibitions.

"All the designer brands in the international market can achieve good commercialization in the later period because they have experienced a long and deep accumulation of design aesthetics.

If we blindly advance

Rapid commercialization is likely to lead to the eventual elimination of the brand. "

Wang Zifei told reporters that although designer brands are now facing the temptation of "capital", a one-time investment of 1 hundred million will not create good designer brands. Good brands need long-term self precipitation, continuous integration with the market and financial support for water flow.

"Therefore, in the face of capital, designers must have perseverence and trade-offs."

And more and more designer brands obviously realize this.

Tracing the change of independent designer brand in CHIC exhibition in recent years, one of its increasingly prominent features is the continuous self pfusion through multi-dimensional commercialization.

The director of CHIC exhibition told reporters that the independent brand designers participating in the exhibition now have their own brands, but also pform their business models and seek multi-dimensional business cooperation. For example, many designers focus on ODM business and achieve good results; some brands expand their brand marketing channels by entering into buyers' stores and gathering stores; some designer brands cooperate with commercial brands to realize the rapid development in terminal channels; some designer brands spontaneously form brand alliances to connect professional audiences such as shopping malls, buyers, etc. with a unified image.

As Asia's largest and most professional fashion show, promoting commercial landing is clearly the strength of the CHIC exhibition, and more and more designer brands have found the commercial foothold for themselves at the CHIC exhibition.

Take the CHIC2016 autumn exhibition as an example, after receiving the invitation letter from the French fashion designer week, TUDOO has signed tens of thousands of orders directly at the CHIC exhibition.

"The most outstanding point is that the cooperation between brand clothing enterprises and designers has also been increasing in recent years, such as MJSTYLE, Hai Lan's home, Jiangnan Bu Yi, sketch, and even the equipment department of the State Sports General Administration, all of them are looking for cooperative brands in the designer's exhibition area."

CHIC, "design power," said the head of the exhibition area.

The popularity of the market is pushing China's design towards a better era.

However, in order to seize this development opportunity, designer brand still depends on the improvement of comprehensive competitiveness.

Wang Zifei, who was still in Saint Martin's school, has been in touch with CHIC for a long time. She told reporters that exhibiting CHIC can not only touch clothing resources, but also access to the whole industry chain resources such as accessories, production and processing. Besides helping the brand to butt up excellent supply chain resources, it also enables designers to have a deeper understanding of the market situation and help designers improve and upgrade themselves.

Zhou Mi knew his strength very early.

Zhou Mi, who has lived in Britain for many years, has many European designer brand resources. She also knows clearly that this is the important competitive advantage of SOMI SHOWROOM.

"We have very good cooperation with many European designer brands, which ensures that the purchase price of buyers from SOMI is lower than that of other similar channels."

Based on CHIC, the largest and most professional exhibition platform in Asia, Zhou Mi hopes to deepen his competitive edge.

"I am now committed to promoting better integration between designer brands and the market.

In addition to improving the European designer's version, design and color in accordance with the needs of the Chinese market, we also hope to put the designer's brand production in China in the future, which will help reduce costs and enhance the competitive edge of products.

Zhou Mi said.

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