International Brands Are Still Very Large.

The cake is very big, but the domestic brand can not eat.

With the family in China

Changes in consumption habits, domestic professional children's clothing enterprises generally began in the mid 90s of last century.

From the perspective of industrial life cycle, children's clothing industry in China is still in its growth stage, and has the characteristics of rapid growth of market demand and growing space.

In recent years, the scale of children's wear in China has been expanding and maintaining a relatively high growth rate.

Under the background of the depressed demand for the environment, especially in the background of the growth of the adult clothing market and the saturation of the men's and women's clothing market, the fast growth of children's wear market is particularly bright. It has become a new growth field in the development of the clothing industry.

Most of the local children's clothing brands have not yet gone abroad. Only the little pigs, ticks, Parker and the Barbara, who are about to enter Saudi Arabia, are rushing to the international market.

In addition, although a clearer age stratification can help brands to work more smoothly, some brands still do not clearly label the age range of children's clothing.

That is to say, the huge market demand for children's clothing can not be fully met.

At the same time, in

There is also a lack of representative brands.

A previous survey of children's luxury goods showed that 60% of Chinese luxury consumers said they would spend more than 3000 yuan per month to buy children's luxury goods. This also indicates that the market of high-end children's clothing in China is very large.

The "sharp eyed" international brand has come to "get things done".

Due to the large market opportunities of children's clothing in China, and still in the stage of growth, some sensitive international brands have come to seize the market share.

In October this year, The Childrens Place, one of the most popular children's clothing brands in America, entered Tmall.

According to the understanding of the billion power network, the brand was founded in 1969, mainly to provide clothing, accessories, footwear and other products to children aged 1-14 years old. The social platform of Kei Tong Bao will also update the recommended drawings every month to provide parents with various access schemes.

And already there.

GAP, an American clothing brand that has benefited from the market, has also taken action.

The brand entered the Chinese market in 2010. Although its adult clothing is facing great challenges in the global market, children's clothing business has performed well.

It is understood that Gap's share of Chinese children's clothing market increased from 0.1% in 2010 to 0.6% in 2014, and the market share in 2014 ranked seventh. At the same time, it is the only fast fashion brand entering the top 10 of China's children's wear market.

In addition to the above brands, the international brands that are currently developing better in China's children's wear market include: OSHKOSH, Benetton, South Korea's 100, Spain's ZARAkids, Italy's FolliFollie, and Chi Chi Pu, Japan.

In fact, many industries have a default rule, so long as there are no six or seven mature brands in the industry, new brands will have opportunities.

Therefore, with the introduction of the international children's wear brands in different parts of the country, on the one hand, this will help promote the development of local children's wear brands, and on the other hand, it will speed up the subdivision of children's clothing industry in China.

The children's clothing market on the international stage still has meat to eat.

The children's clothing market on the international stage is also full of vitality.

But despite the fact that there are so many brands to seize the children's clothing market, it is not yet known how big they can really be.

To be sure, children's clothing market is still a blue ocean both at home and abroad.

A few days ago, RiccardoTisci, the creative director of French fashion brand Givenchy, announced that the brand will start the children's wear line in the autumn of 2017, and formally enter the field of children's wear.

The product will include infant clothing under 3 years old and 4-12 year old boy girl child wear.

On the price side, it continues the original position of the brand. T - shirt is between 90 Europe -100 Europe, the skirt is over 150 Europe, and the coat price is about 300 Europe.

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