Tommy Hilfiger (Tommy Hilfiger) 2017 Spring Summer Series Released

According to the world clothing and shoe net reporter, Tommy Hilfiger (Tommy Hilfiger) released its spring 2017 Tommynow Series in 2017 in Losangeles Venice Beach's "Tommyland", which is also released in the second quarter of the brand.

"Tommynow is about tolerance and cheering popular culture, and integrating our brand's global consumers through a real, personalized and powerful way."

Said the gentleman.

"We launched the Tommynow platform in September last year, breaking the Convention and putting consumers at the core of our business. We firmly believe that the brand can create fun and share the wonderful experience of integrating fashion and entertainment elements.

This time we have a unique event to pcend ourselves and cheer for the culture of youth and the spirit of California. These are also the inspiration for this season.

This February, Tommy Hilfiger (Tommy Hilfiger) will become the first brand to adopt 3D image processing and recognition technology in the show ground, and shows the seamless connection between the Tommynow consumption level and the show.

Consumers can directly shop and consume through dynamic 3D image photos by developing SNAP:SHOP applications customized for "Tommyland", which are jointly developed by Slyce, a top developer of visual search technology. These images include model walking pictures, or merchandise images in brand stores, or 2D images in plane hard advertisements and soft texts.

In addition to SNAP:SHOP applications,

A series of show styles will be purchased through the global distributor network and brand direct sales channels, even tommy.com, social media content, real-time shopping video streaming, artificial intelligence TMY.GRL business interaction robot and many other channels.

Through the Facebook Messenger with plug-in extension to get the CHAT:SHOP shopping experience, TMY.GRL has evolved into a fashion stylist in the spring of 2017, and recommends suitable clothing matching for consumers according to consumer preferences and scenes.

In order to further build the fashion democratization concept of Tommy Hilfiger, consumers play an important role in the exhibition, which makes consumers directly become the masters of fashion show design.

"To be Part" (love to participate), through social media to gather and summarize clothing preferences from terminal consumers.

The final four garments will appear in the "look, buy," show, and be able to synchronize sales on the tommy.com line.

The Tommynow event will be unveiled at 5 p.m. in "Tommyland", when more than 3000 viewers will attend the spring 2017 series, including 2000 consumers, 1000 media people, buyers, guests and industry's opinion leaders.

Inspired by the carnival of creativity and inclusiveness, such as the Cochera Festival, fireman's day, "Tommyland" includes graffiti, lighting and lighting facilities, and roller, pyrotechnics and acrobatics.

In addition, "Tommyland" also has Tommy Gigi pop-up store, which is managed by Frankie Collective.

Vintage shops, and other informal shops to share the theme of the season.

Guests at the scene were invited to taste the classic Carnival food. A Smorgasboard Losangeles featured food truck will be on call.

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