Men'S Underwear Has Attracted Much Attention And Found Its Sexy Context.

Emerging brands of men's underwear are springing up. They want to emphasize technology and reshape men's underwear.

But first of all, technology has changed the way men buy underwear. They can buy them online without having to take them from the shelves.

Mack Weldon is the online men's underwear sales company established in 2012, with an average price of $24 for men's underwear.

By the end of 2016, 100 pairs of underwear had been sold.

Taking technological innovation as the selling point

Companies often sell the following functions: breathe, dry, sweat, regulate body temperature, or by adding antibacterial silver in the fabric to achieve antibacterial effect.

This includes the Tommy underwear John, the 2008 Men's underwear company founded in the year of 25-70. The underwear is priced at $25-70, usually made in Switzerland. These underwear features "respirable, anti microbial, and odorless".

Starting from the 2014 year of the year, the company claims to grow 2.5 times a year, and its sales will reach 100 million dollars before 2018. Last year, actor Kevin Hart also joined the company.

The fashionable men's clothing brand Tom Ford announced three days ago that it will launch the brand's first men's underwear series. They have found the Italy manufacturer Albisetti cooperation.

"Tom Ford men's underwear will be a natural extension of our successful men's series."

Designer Tom Ford said.

Almost at the same time, Guess has invited male stars to speak for the first time in the latest men's underwear advertisements.

"Today's underwear is like jeans 20 years ago.

It's new jeans. "

Fashion designer Tommy Hilfiger (Tommy Hilfiger) also said.

But they didn't say so before.

The sales gap between men's and women's underwear in 2010 has reached 370 billion US dollars.

Women's underwear is still new, they are tired of sex appeal, and began to make a fuss about comfort, big code and peace chest.

Men's underwear changes slowly.

By 2016, the gap widened to 427.24 billion dollars.

But as the bold decision of Tom Ford reveals, sales of men's underwear have steadily increased over the past few years.

From 2010 to 2016, global sales of men's underwear increased by 16.5%.

Another market consultancy, Persistence Market Research, estimates that the market will reach 110 billion US dollars in 2020, an increase of 31% over 2015.

The fashion industry is viewing underwear as a new growth point.

They realized that people began to pay more attention to the inside.

And comfort.

These brands have launched comfortable underwear. The most recent one is Hollister, which plans to save their sales with comfortable underwear, though it is still safe to start with women's underwear.

For men's underwear, the penetration of sports, leisure, wind and technology to the clothing industry has contributed to this change in some way.

The rapid expansion of fast fashion and sports brands may have a lot to do with the growth of men's underwear market.

The atmosphere of fast fashion and sports brand shops is natural and approachable, which makes the relationship between most men and this category more intimate.

In today's scene of mixed fashion and solid fabrics, men's underwear has been built into a personal image, and they have found their sexy context rather than the inviting female style.

According to the data provided by Ou Rui, UNIQLO and Nike ranked the top five in the past 6 years in the global underwear market.

In the men's underwear market in China, Nike accounts for 9.3% of the total, ranking third.

China and the United States are two countries with faster growth in men's underwear market.

But this is still a rather fragmented market.

The top five men's underwear sales in the world accounted for 16.1% of the market.

A GRUFF, TUMBLE, a company specializing in men's underwear in the US in 2014, conducted a survey of 1000 American men. The survey shows that 75% of men now buy underwear themselves. 10 years ago, the data was only 35%, mostly for wives, girlfriends or mothers.

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The men's underwear companies, which sell their products, often sell the following functions: breathe, dry, sweat, regulate their body temperature, or add antibacterial silver to the fabric to achieve the antibacterial effect.

This includes the Tommy underwear John, the 2008 Men's underwear company founded in the year of 25-70. The underwear is priced at $25-70, usually made in Switzerland. These underwear features "respirable, anti microbial, and odorless".

Starting from the 2014 year of the year, the company claims to grow 2.5 times a year, and its sales will reach 100 million dollars before 2018. Last year, actor Kevin Hart also joined the company.

The increased choice of underwear also stimulated the consumption demand of men.

After studying more than 600 men's underwear brands, The Underwear Expert website found that the underwear was almost the same as "WAL-MART". Now the underwear is more comprehensive. "In the past, men only need to decide whether to print or plain, to have a pair of pants or trunks," said Marshal Cohen, an analyst at New York's market research firm Marshall Cohen. Now a large number of new brands have stimulated sales growth.

But even Adam Burgoon Burgoon, one of Mack Welson's investors, is cautious about the "consumer upgrade" men's underwear market. He thinks high prices will scare many people away.

Another data from CrunchBase is also showing that this industry may not be as optimistic as entrepreneurs think.

CrunchBase's data show that in 2013, underwear start-ups were very popular in the investment field, and the investment reached a peak. But by the year 2015, it was a lot more deserted.

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