Ryui Masa Commentary On UNIQLO's International Expansion Strategy

According to the world clothing shoes and hats net, Japan

Tycoon

(Uniqlo) TadashiYanai, founder and chairman of the board of directors, said Spain's competitors in international expansion strategy.

The parent company Inditex is one of its sources of inspiration.

This autumn, UNIQLO will open the first Spanish store with a space area of 1730 square meters and a total of four storeys.

Ryui Masa said: "I respect Inditex very much. They are also from a small local company, and become an international company with many stores in the world.

Zara is our example. We are following their path. "

(above: Spanish store design)

Ryui Jungkennobu, the richest man in Japan and the world's richest 35, will surpass Inditex and become the world's largest clothing company.

In 2016, UNIQLO's sales amounted to $17 billion 300 million, and its market value was only behind Spain's fast fashion giant Inditex and Sweden's fast fashion giant H&M in the field of global apparel retailing.

"There is no doubt that it can be (higher than Inditex), but on the other hand, I think UNIQLO is complementary to it.

Zara is catching up with fashion, and UNIQLO sells everyday basic clothing with fashion elements.

From this point of view, Zara is not our main competitor. "

Ryui Masa said.

Currently, UNIQLO has 1800 stores in 18 countries and employs more than 100 thousand employees.

Regarding the opening of a new store in Barcelona this autumn, Ryui Masa said, "I am very excited. I wanted to open a store there after traveling to Barcelona 25 years ago with my family."

Barcelona is a beautiful, open city full of artistic atmosphere.

As part of Spain's expansion strategy, UNIQLO will open more stores in Barcelona and Madrid.

Spain is the sixth largest European market of UNIQLO after Britain, France, Belgium, Germany and Russia.

Although the number of overseas stores in UNIQLO has surpassed that in Japan, most sales still come from the local market.

Liu Jing believes that this situation will change in the next two years.

Ryui Masa said that the global expansion strategy of UNIQLO's brand will focus on Asia, especially China and India, and the brand will also enter the Latin American market.

"For us, Latin America is still an unknown market.

Perhaps opening stores in Spain can help us enter Latin America and even Africa. "

Vision China - character Liu Jing Zheng

The United States is the main point of UNIQLO. Ryui Matsushi's attention in the US market can be seen from his office interior: all old photos and magazine covers in New York.

As for the recent increase in trade barriers in the United States, Ryui Masa said: "I do not like to discuss politics, but I totally disagree with DonaldTrump's view.

"The United States first (AmericaFirst)?" the implementation of trade protection policies in the world powers will make the world a mess.

Although UNIQLO was not affected by Britain's departure from Europe, Liu well was unable to understand Europe.

In 2001, UNIQLO opened its first British store.

"I don't understand why Britain wants to go out of Europe.

Britain should be a country that plays a leading role in the international arena, rather than like this.

I am very disappointed.

After making UNIQLO a global brand, Ryui Masa hopes that even if he gradually decentralization, the company will be able to manage it successfully, but retirement will not be his choice.

Ryui Masa said he would never retire, and he would become an honorary post of the company after retiring chairman and CEO.

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