"Hot Girl Fashion" Is Taking The Lead In China.

The "hot girl" fashion highlights the cool and cute elements.

Japan's domestic boom has come to an end, and the minority market has been shrinking, so it has decided to develop in China.

In China, the world's major clothing brands are gathering.

Europe's "ZARA" and "H&M" have opened about 200~300 stores respectively.

Japan's Fast Retailing "UNIQLO" stores reach 500, and will continue to open at 100 stores a year.

Baroque group of Japan has proposed more than 100 large-scale open shop plans throughout the year.

In addition, MARK STYLER will start with the popularity of the electricity supplier.

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The two companies also accepted Chinese capital, while supporting the choice of location and logistics, and striving for women who were not satisfied with the large number of products sold.

Barok shop in Shanghai.

A woman (31 years old) who likes the brand "MOUSSY" says that "design and quality are very good". In addition, Xiao Wang, 21, from Northeast China, said, "if other cities open Barok stores, I will also go."

In addition, after its withdrawal from China in 2014, MARK STYLER, which owns "MURUA" and other brands, set up a local legal person in Shanghai in April 2016 and then entered China again.

In addition to selling goods to boutiques, it is also the largest in China.

Enterprise Alibaba group's "Tmall" on sale.

The sales of "double 11" reached 4 times that of the plan.

We are increasingly confident of the expected results and will discuss the establishment of Direct stores in 2017.

The competition in the huge Chinese clothing market is becoming increasingly fierce. Some Japanese companies have to narrow down their store nets.

Honeys company's low price products of about 3000 yen (about 182.2 yuan - Ben net note) are welcomed by customers, and there are about 600 shops running at peak time.

In the 16 year of May, it was reduced to less than 500.

Stripe International reduced the number of its own brand stores to around 1/3.

Although the income of young people in China is less than half of that of Japan, the display method of price beyond value is becoming more and more important when collecting various kinds of information.

Saito Hyoho, the representative of DemandWorks, a consultancy, said that "the balance between price and value is very important".

In addition, Japanese garment manufacturers are also facing the pressure of the rise of Korean enterprises.

"Stylenanda" and "A Land" are adopted by the stars in the Korean dramas.

Improved brand strength.

On the other hand, BAROQUE employees posted photos of their costumes on the SNS.

In Japan, there has been a successful experience of relying on "ace shop assistants" to enhance their popularity.

Director of village well said, "people who will promote the trend of publicity in the company".

Studio will also be set up in the company to hold competitions.

The performance of employees has attracted much attention and even been matched by brokerage firms.

For more information, please pay attention to the world clothing shoes and hats net report.