What Are The Secrets Of Success?

According to the world clothing and shoe net, targeting time, accurate product positioning and timely structural adjustment are the trilogy of pformation from most traditional foreign trade enterprises to cross border B2C.

So how can we effectively avoid risks in upgrading and pformation?

Zhao Lei, a folk singer who has sung the fire in Chengdu recently, has focused on Chengdu.

And let us discover such a Chengdu.

Cross border brand -- Bacia (one of the ten major sea going brands) is the first export export of Chengdu's first private hand-made leather shoes factory.

What are the secrets of Bacia?

Know oneself and know others

Identifying the development trend of shoe industry of "three states and one capital"

Today, with the sharp decline in the profit of the foundry industry, the innate superiority has evolved into the existing short board of the traditional enterprises. The major owners or manufacturers should compare the advantages and disadvantages of the basic industries and recognize the current development trend of the industry.

(BACIA) general manager Zhong Lei said that China's largest and most concentrated footwear production base was summarized by the industry as "three states and one capital", including four major shoemaking bases in Guangzhou, Quanzhou, Wenzhou and Chengdu.

"Among them, Guangzhou has a mature professional wholesale market group; Quanzhou has a large variety of footwear and complete specifications; Wenzhou people, because of their unique business intelligence and the traditional shoe and leather industrial system, make Wenzhou an important national leather goods production and export base."

He said.

Compared with Chengdu's more famous auto parts and catering industry, how does Chengdu develop foreign trade processing into a pillar industry of Chengdu's economy in the footwear industry? Zhong Lei explained that the majority of Chengdu's shoe enterprises are small businesses. Compared with the "three states", the Chengdu shoe factories are mostly small and medium-sized products made up of 500~ 1000 people, and their products are flexible and diversified.

By analyzing the development characteristics of different regional industries and comparing the unique geographical advantages of their own industries, business enterprises can make clear the rational arrangement of enterprise operation on the mainstream values of industrial chain development.

Usually, it takes a long time for a new product to be produced from the proofing and manufacturing to the market, and the process is also cumbersome.

The cross border mode inspires businesses to spend a lot of time before the operation and production of products, focusing on market research, recognizing the fundamental differences between different industrial areas and trademark brands, changing industrial agglomeration into efficient operation efficiency, and introducing a set of specific and highly applicable multi-functional operation system integrating wholesale, storage, pportation and exhibition.

Strive for strength

Focus on online retail operations

In conversation with Zhong Lei, it is easy to see that, no matter from the position of domestic sales when establishing a company in 1987, or to the beginning of manufacturing industry, every pformation of Bacia is running close to the trend of trade development and dying in the wave of business surges.

Recalling that in 2008, during the 6 years of weak external demand, foreign trade practitioners were faced with a bad situation of shrinking profits and a serious bottoming out of foreign trade. After trying out Tmall's defeat, he began to sell quickly through the world, proving that the strategy of scientifically shortening the industry span and appropriately reducing the scale of enterprises to enhance the quality positioning of products is right.

Zhong Lei said that with the traditional profit model of volume winning, the space for future survival and development will be narrower, and cross border retail development through fast selling platform is the core of reasonable allocation of supply and demand at home and abroad.

He suggested that manufacturers and enterprises who want to start or are in the stage of pformation and upgrading should seize the new opportunities of cross-border electricity providers.

On the premise of summing up the past failure experience, we will combine our own development and platform driving to create a new direction of pition from traditional mass production to flexible production mode, and then continuously derive new operation mode with short cycle, quick results and high efficiency.

Take advantage of the momentum

Build brand overseas fame

In view of the current upgrading of Chinese manufacturing, blind pformation will not be smooth sailing.

"This requires enterprises not only to have an open mind, but also to embrace branding in action. By enhancing service and consumer satisfaction, we can really get through the marketing channels between enterprises and customers and convey the influence of brands."

Zhong Lei said.

Different values and consumption habits at home and abroad have led to different market demands and differentiated brand recognition.

Relative to the high price sensitivity of domestic consumers, the foreign market pays more attention to the pursuit of product design, individuation and brand independence.

Bacia is pursuing product research and development without neglecting the role of quantity. In line with the concept of "quality life and texture experience", it repositioned the brand positioning and set the brand audience as a 30-45 year old high-end female fashion woman with a certain spending power.

Since the 7 month of 2016, the rate of repeat purchase has reached 35%.

"The reason why there is such a high rate of re purchase is mainly based on products and services."

Zhong Lei said that overseas consumers are very strict in product details. Bacia strictly controls quality in the production process, and every pair of shoes is monitored by professional quality.

At the same time, the service solves the problem that the customer shoes are not fit and improves the user experience.

In his view, manufacturers need to strengthen the quality service supply after sale under the premise of ensuring product quality.

Finally, he also suggested that traditional enterprises that have not yet completed part of their pformation should set up different responsibilities and management departments for the purchase and delivery process of online commodities according to the specific circumstances of their own platform operation.

Through the dynamic talent management mechanism, we select some young talents with new thinking and new vision to inject fresh blood.

More interesting reports, please pay attention to the world clothing shoes and hats net.