361 Degrees To Enhance The Efficiency Of Stores, And Constantly Make The Brand Bigger And Stronger.

The data released at the same time showed that its main brand grew 7.5% in the same quarter last year, with an average retail discount of 25% and a channel inventory ratio of 4.1 times. The independent business 361 children's clothing brand grew 7.7% in the same quarter, and the inventory ratio of the channel was 4.1 times.

The local sports apparel company, 360 degree International Limited (hereinafter referred to as "31st degree"), has recently issued a notice that the company will hold a board meeting in March 14th to approve and release the annual performance and proposed final dividend of the company and its Affiliated Companies as at December 31, 2016.

According to previous reports, by the end of the fourth quarter ending December 31, 2016, there were 184 new stores in 31st degree, 464 stores closed during the same period, and the total number of stores was 6357.

It is said that maintaining the number of stores to around 6500 is an ideal scale and will continue to improve the efficiency of stores.

Based on the data of 3543 store samples that lasted for more than 24 months, the statistics on retail performance in the fourth quarter of 2016 were obtained. The same store sales increased by 7.5%, average retail discount 25%, and channel inventory ratios 4.1 times.

It is different from domestic sports brands to expand overseas through acquisitions and cooperation.

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In the first half of 16 years, the total revenue increased by 15.7% over the same period last year, of which overseas sales increased by 170% to 45 million yuan, accounting for 1.7% of revenue, 200 sales points in the United States, 52 in Europe, and nearly 1000 in major overseas markets in Brazil.

Overseas Sensation and STRATA running shoes series were awarded 2015 and 2016 American authoritative magazines respectively, and were included in the recommended purchase (BestBuy) products.

Liu Yan said that based on continued penetration, international brand recognition and higher domestic sales prices, it is expected that the 31st degree overseas market will be profitable in 2017.

And gross margin optimization.

In the children's sports market, the brand layout ahead of the major sports brands is ahead of schedule. The children's clothing business occupies a leading position. The existing children's wear sales outlets are 2231, which forms a differentiated competition in the seesaw battle with the domestic sports brand and the international big brand market.

Children's clothing sales increased by 16.5% to 270 million yuan in the first half of 2016, accounting for 10.7% of the total revenue.

In the third quarter, children's wear sales increased by 7.3%, maintaining a steady growth.

In the summer of 2017, the value of children's clothing orders will be double digit growth year on year, with the increase of the number of units in the order and the average selling price of shoes, the number of orders for clothing increased, and the safety margin of the overall performance of the company in 2017.

Luo Ying, a researcher at Guo Yuan Securities, believes that with the increase of health needs of Chinese people, running and fitness activities are becoming more popular and are expected to bring strong impetus to the company's business development.

China's sports apparel industry basically completed inventory clearance at the end of 2014, and its profitability gradually recovered. It is expected that industry demand will remain strong in the next few years.

The 360 degree brand has steady profitability. Overseas business and children's clothing business are the new driving force for the development of the company.

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