AOKANG "Open The Door" And "Join Hands" Two Big International Footwear Giants Walk The Quartet.

In the festive sound of firecrackers, AOKANG opened the door.

At the commencement ceremony, Wang Zhentao, chairman of AOKANG international, not only made the thematic report on "fusion and co prosperity", but also released the strategic plan of 2017 AOKANG international "globalization" at the scene, and formally signed strategic cooperation cooperation with Belgian shoe and clothing giant Cortina and India famous outdoor brand Woodland to explore the new development trend of the global footwear industry.

"In retrospect, 2016, the most profound key word is the Black Swan: such as" Britain's alliance "," Trump comes to power "," girlfriends do politics ", and behind the" black swan ", we can easily find the importance of communion.

Trump's success depended on the support of the "American public class", and the failure of Park Geun hye was because he did not let the people make a common decision.

In 2017, AOKANG had to look up at the sky and find the "black swan".

Wang Zhentao, chairman of AOKANG international, said in his speech: "strong combination and strong integration" will surely be the main theme of the development of enterprises in the future.

Therefore, AOKANG has chosen to enter into strategic cooperation with two major international companies, Cortina and Woodland.

It can be said that this is not only a big step for AOKANG's new strategy, but also an important step towards internationalization. "

It is understood that Cortina is well known for its "advanced design concept". According to the agreement, AOKANG will have the right of Cortina group and all its brands in the market, channel development and product sales in mainland China.

At the same time, AOKANG promised to provide purchasing planning for Cortina, including brand positioning, development direction, category planning, quantity, price standard, time node and other services and requirements; Cortina after receiving the purchase planning, a professional and exclusive team should be set up to formulate the design plan and product design and development after mutual consent.

At the same time, Woodland is the leading outdoor garment in India.

It has branches in Hongkong, New Delhi, Dubai and Russia, and has over 600 exclusive retail chains worldwide.

According to the agreement, AOKANG will cooperate with Woodland in the strategic cooperation of "two-way access, achieve brand sharing and channel sharing", and agree that both sides become the exclusive distributors of their products in the marketing channel. They jointly undertake to expand the market by selling the products of the other two brands, such as traditional multi brand retail stores, exclusive stores and online e-commerce.

"On the way of internationalization, AOKANG has been exploring for nearly ten years, and has successively reached strategic cooperation with foreign famous brands such as GEOX, Wanli Wade, Si Cage and so on."

Wang Zhentao said, "AOKANG +Cortina will make our business strategy great. AOKANG +Woodland will further our channel strategy.

We also hope to open this strategy through strategic cooperation with our foreign counterparts.

It is beneficial for AOKANG to expand its existing business scope and channel extension, in line with the long-term planning and development needs of the company.

"

To be internationalized, foreign enterprises also need internationalization. "

Wang Zhentao believes that, as we all know, compared with many famous world brands, China's leather shoes brands are in the low wind in the aspects of product style, brand, marketing, technology development, enterprise scale and strategy.

In the cooperation with the world brands, Chinese enterprises are more of the role of OEM and can not compete with a real brand image.

In Wang Zhentao's view, in the next few years, AOKANG will have more opportunities to show the world its unique AOKANG footwork and step by step to win the world famous brand.

According to introduction, Cortina and Woodland are both international giants in shoes and clothing industry.

Cortina group was founded in 1950 and is headquartered in Belgium. It is one of the largest and most organized footwear companies in Europe. It is in the forefront of the world trend in the design of shoes and clothing, serving more than 70 countries.

Woodland is one of the leading brands of outdoor clothing and footwear in India. It was born in Loretteville, Quebec, Canada.

At the beginning of its establishment, it was located in the manufacture of boot products, and in the next sixty or seventy years, it specializes in developing and producing insulating waterproof boots suitable for extreme weather.

Its products are inherited from traditional shoe making technology, combined with its personalized design, high quality products, high technology content, and highly praised by consumers. Now its products are exported to North America, Scandinavia and Russia, and there are over 600 exclusive retail chains worldwide.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.