Release Of The Ten Global Consumer Trends 2017 White Paper

Euromonitor, a foreign body, recently published the white paper on the world's ten largest consumption trend in 2017. It has made ten predictions for the global consumer market in the coming year.

Redefining the market for the elderly

With the extension of population life, aging is a severe challenge faced by many countries in the world.

New products developed around the age of 50 are booming. The concepts of "longevity" and "standing face" are popular in food, health care products and personal care products.

At the same time, this generation of older people has more wealth and more open mind. They try to appear younger than their actual age, break the stereotype of the market for "middle-aged and elderly", and increasingly break through the age limit for their life and work.

Beauty, dating, fitness, fashion, food, entrepreneurship and tourism are no longer the exclusive lifestyle of young people.

Some retired elderly people still maintain strong work force. They are concerned about the fashionable fashion, cars and technology products. This part needs to be satisfied.

Training the next generation of consumers

Children's ability to influence household consumption decisions is more and more significant.

In young middle-class families, parents want to develop an equal parent-child relationship and give children more rights.

Parents tend to consult their children when they go to a small town to have dinner, to buy cars of which style, and so on.

The development of e-commerce has brought more opportunities for young people to buy.

This generation of children integrate into the Internet social networking platform at a younger age, which also makes marketers more targeted at these teenagers.

Young children are increasingly becoming the object of advertising bombing. This trend has also caused some unrest and criticism.

Some countries have issued regulations that regulate the marketing of children on the Internet, and require strict content classification and parental guardianship mechanisms.

But WHO pointed out that the current regulatory efforts still can not keep pace with the pace and scope of media reform.

Demand for special consumers

Some neglected people also have good opportunities for growth.

Despite the beauty of fashion in the fashion industry, more and more obese people in Europe and the United States have become a profitable new market. For garment companies, they need to do more than just enlarge their sizes. They also use new materials and unique tailoring designs to make the super size costumes look more beautiful.

Now we need

The patience of modern consumers is getting worse and worse. Their mantra is "IWWIWWIWI" (I-want-what-I-want-when-I-want-it, I want to do whatever I want to do).

Consumer shopping is impulsive, and they need immediate satisfaction.

The convenience brought to people is upgrading. UAV and social platforms are involved in providing quick shopping services to consumers.

Its impact is remote and consumers want the most convenient medical, catering, fashion and information services.

Even in the face of luxury goods, it is impossible to tolerate months of delivery. Who can guarantee that consumers' minds will not change during this period?

Authenticity

In the complex network world, reality has become a precious virtue.

Consumers are willing to check buyers' feedback. Online consumers are more willing to accept a few blemishes and unprocessed pictures than a perfect evaluation.

Natural foods are being sought after. Cosmetics that use natural ingredients become popular products.

Industrial chain production is being questioned. The use of raw materials with less manual intervention and less environmental pollution has become a manifestation of corporate social responsibility.

Full of false science and false information about mysteriously used professional terms, there will be no good days in 2017, which is well developed in social networks.

Identity mobility

Despite the many worrying political events in 2016, population mobility is still an inevitable trend in modern society.

Nowadays, it is difficult to define consumers by simple concepts such as race, religion, national identity, gender, sexual orientation or age.

As Sadiq Khan, a London born Muslim born mayor, said, "the greatest city is the diversity of the people. Every Londoner should be proud of themselves."

Diversification is no longer the fashion trend of the fashion industry. The combination of Chinese and Western styles and the "neutral" style of men and women have already demonstrated their possibilities in the fields of T, home furnishing, technology and intelligent equipment appearance.

Individuality

Mass production is outdated, customized services are springing up, and consumers are willing to pay more for "personality".

From the university curriculum design to the salad bar in the restaurant, customization options are now saturated with the consumer market.

You can customize a hamburger in McDonald's, and you can find your own perfume formula in the perfumer's private perfume studio, which allows you to distinguish between consumers who eat Big Macs or commercial perfume with rotten street.

Brand owners are willing to use "personality" to attract consumers, and at the same time, use this information to understand consumer preferences.

Nike's NikeID and Adidas's MiAdidas are two good examples. Consumers can use these systems to customize their favorite sneakers.

With the development of 3D printing technology, more practical cases in smart home can be seen.

Want more praise? Want to increase the rate of repeat purchase? The brand and service providers need more than just providing good products and services.

It is not a day's effort to cultivate customer loyalty. Besides satisfying the impulse shopping demand of consumers, excellent customer service is essential.

Think of Amazon's Prime and Apple's AppleCare, which will be charged with extra fees, but it also reflects the value of customer care services.

Especially in the intelligent industry, the value of service addition is particularly worth the attention of enterprises.

Consumers cherish the safety of themselves and their families, especially in a world full of uncertain risks.

Although smart family life provides consumers with many conveniences such as health management and security alarm, consumers' worries about AI still exist.

"Sharing social networks and cloud will not reveal my personal information", "to what extent am I willing to be monitored for convenience" and "automatic driving is reliable"? Mankind has begun to realize that it is necessary to seek a balance of privacy protection in this technological world.

Health is a symbol of status

More and more consumers choose to share fitness courses, sportswear, health food and recuperation in social networks. All of this seems ironic, because this ostentatious abstinence is no different from the logic of consumerism.

Like wealth, a healthy lifestyle is becoming a symbolic symbol of status.

Intelligent wearable equipment makes fitness exercise a competitive value for comparison. More and more consumers are willing to pay for fitness venues, luxury care centers instead of luxury bars.

Diet health has also become the focus of consumer attention - expensive and exotic imported ingredients are often synonymous with "healthy eating".

Consumers are most concerned about not price, but ultimately quality and service.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.