"Healthy China" Strategy To Promote Sports Industry Trillion Cake Who Will Be Divided

In the past year, the national policies to guide the development of the sports industry have been published, the "development of sports industry", "the plan for the development of the sports industry", "the guidance on speeding up the development of fitness and leisure industry", "ice and snow sports development plan", and so on, outlines the development outline of China's sports industry.

Zou Shu, a Harbin citizen who loves running, is not satisfied with sports competitions on TV or on the field. She has just finished two marathon Series in Heilongjiang Province, releasing her enthusiasm.

As a souvenir, Zou Shu got the number of kilometers and medals he ran on his friends circle and got a good friend.

With the promotion of "healthy China" strategy, people are increasingly keen on sports such as running, riding, Taijiquan, skiing and skiing.

Relevant departments have issued a series of development plans, and private capital has poured into the sports industry. China has quietly entered the era of mass sports consumption.

However, due to the lack of effective supply of sports equipment and other factors, the potential of sports consumption is large and the development is insufficient. There is still room for growth.

Industry experts and experts suggest that we can start from the supply side reform, optimize the market environment, increase personnel training, and let sports consumption source power "quantity and quality", help the development of sports industry, and promote economic growth.

According to public information, the number of running groups in China has exceeded 120 thousand, and the total number of people participating in the group activities has exceeded 10 million.

At the same time, related industries such as the purchase of related equipment and professional coaches have been developed.

Zou Shu told the economic reference daily that the cost of running clothes and related equipment was nearly 4000 yuan a year.

With the development of society and the influence of Olympic Games, the sports craze is sweeping across China. Many sports industries including Heilongjiang province regard sports industry as an important industry to revitalize the local economic development, and form a mass sports consumption boom.

Especially in October 2014, the opinions on speeding up the development of sports industry to promote sports consumption, it was a long time to stimulate the enthusiasm of sports consumption and investment.

The "2016 China sports consumption ecological report" released by professional organizations shows that from 2013 to 2015, the consumption index of two categories of sports shoes and fitness training, which accounted for the largest proportion of consumption, increased by 4.6 times and 4.5 times respectively. The consumption of new generation outdoor sports, such as hiking, biking, camping, rock climbing and canoeing, also gradually formed an upsurge.

As the chief operating officer of sports, Yu Hang believes that mass sports consumption is the foundation of sports industry.

Consumption will develop into a multi-directional consumption demand for stadiums, professional fitness, health and nutrition. This will continuously optimize the structure of sports consumption, generate personalized, customized and intelligent sports services, and expand the scope of the domestic sports industry, which will greatly benefit the development of the whole physical education industry.

Experts said that sports and tourism are the main consumers of high degree of convergence, mainly concentrated in the 80 and 90.

Their pursuit of the spirit of sports culture is becoming more and more prominent.

High quality products meet their needs. Sports tourism is a new form of business.

The ice and snow movement continues to heat up as the effect of the Winter Olympics craze.

Wang Chunlu, Minister of ice and snow at the winter sports management center of the State Sports General Administration, said that at present, there are more than 200 ski resorts that can accommodate Mass Skiing in the country, mainly distributed in Northeast China, Hebei and Xinjiang.

Heilongjiang has the most abundant ice and snow resources, with the Yabuli ski resort as its leader. The snow field of the whole province has become a national amusement park for skiers.

"Over the past two years, the average number of people playing skiing has increased by 30% over the past two years.

Walker, general agent of German snow, said Qi Yong.

As early as 1996, when Yabuli held the third Asian Winter Games, skiing had entered a public view as a mass movement.

20 years later, skiing continues to heat up in China. The Yabuli ski resorts can receive more than ten million visitors in one month.

Data show that from 2013 to 2014, the number of visitors to the Yabuli scenic spot was 185 thousand. From 2015 to 2016, the number of visitors rose by more than 450 thousand and brought in 86 million 200 thousand yuan of income.

With the introduction of the ice snow sports development plan (2016-2025 years) and other policies, more ice and snow venues will be planned everywhere to meet the growing ice and snow sports population.

The rapid rise of ice and snow sports groups has also brought new economic highlights to the northeast of China, which has been tested by the "severe winter" test, such as the sharp decline in oil prices, the reduction of corn reserves and the complete stop of natural forest commercial logging.

In addition, the ice and snow policy of millions of young people on ice and snow in many provinces has laid the foundation for the ice and snow sports industry in the bud.

As the only enterprise in China to produce skates independently, in June 2015, Qigihar black dragon skates Manufacturing Co., Ltd. resumed production.

In 1951, it was established along with the construction of the old industrial base in Northeast China. After three years, the factory made ice skates successfully.

Today, the old industrial base turned around, and it also resumed production for the first time after many years of silence.

"A large proportion of the order now needs to meet the youth ice and snow activities in the province, and more and more ski enthusiasts also let us begin to try Snowboard production."

Hu Jun, deputy general manager of black dragon skates Manufacturing Co., Ltd.

"In 2015, we sold less than 3000 pairs of skates and over 5000 pairs in 2016. Now it's a good time to catch up!" said Wang Yang, founder of Changchun Bai Ning shield sporting goods and Equipment Co., Ltd.

The former national short track speed skating champion has now become the best in China.

One of the manufacturers.

He believes that the sports industry related to winter projects is a big gold mine to be excavated for domestic enterprises.

In May 2016, the State Sports General Administration and the National Tourism Administration signed the "cooperation agreement on promoting the integration and development of sports tourism".

In November last year, the general office of the State Council issued the opinions on further expanding the consumption of tourism, culture, sports, health, pension, education, training and other fields.

Sports tourism is also regarded as one of the hot spots in the development of sports industry.

Beijing joined hands with Zhangjiakou to successfully bid for the 2022 Winter Olympic Games, injecting new kinetic energy into Beijing, Tianjin and Hebei sports tourism. Beijing and Zhangjiakou, which are geographically located, are making efforts to build sports and leisure cultural tourism zones.

During the ice and snow season, tourists from all parts of the world ride between snow and ice in Yanqing, Miyun and Hebei, Chengde and Zhangjiakou in Beijing.

This area is an ecological (ice and snow) tourism circle built by Beijing and Hebei. At present, a number of rich and varied winter sports tourism products have been jointly launched.

According to the relevant person in charge of the Zhangjiakou municipal government, the tourist revenue and tourism comprehensive income of the city increased significantly during the snow season, and the brand effect of Zhangjiakou as a famous ice snow tourist destination gradually emerged.

In the ice skating arena of Mountain Resort, a famous tourist resort in Hebei, Chengde, the scene is hot with the cold outside.

Although Sun Yidi is 6 years old, he has been in kindergarten for two years.

During winter vacation, she would come here to study ice skating with her father every week.

"Children learn how to skate. This is not only helpful to children's balance ability, but also can enhance their physique. The children haven't caught a cold this winter."

Sun Yidi's father said.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.