Why Did Chanel Produce New Perfume After Fifteen Years?

According to the world clothing shoes and hats net,

A new perfume is coming out.

When you open the Chinese official website, you will see the latest information when you move the mouse to the perfume category.

This old French brand.

The house named the new product "jibir", the name of founder GabrielleBonheurChanel.

According to the world clothing and shoe net, the flower fragrance "jib" is expected to be listed in June, but the Chinese market is a bit late and will not be sold until September this year.

Chanel has so far not revealed the ingredients of "jib", we only know that it comes from

Exclusive perfume "nose" OlivierPolge.

Last year's No. five water (N degree 5L 'EAU) came from him.

"The target is not the minority but the top ten of the industry."

ChristineDagousset, the global president of the brand fragrance and cosmetics department, did not give a specific figure, but the industry figures cited by reporters showed that only $100 million in annual revenue could reach the top ten. If you want to win the championship, you need to create a sales of $250 million.

LilyRose appeared in the water for No. five shooting.

For a long time, the core of Chanel's fragrance business has always been No. five perfume, but Christine Dagousset acknowledged that the perfume, which was born in 1921, has recently lost its share in some markets.

"The solution is to attract the millennial generation with the brand new water of No. five, thus promoting the overall business of the fragrance industry."

She compared several perfume from Chanel, "five is obviously more feminine; Miss coco is a combination of fragility and perseverance; as for Scarlett, she is herself."

Looking at Chanel historical documents, or simply judging from the names of products, "jiaber" is a remote vocabulary.

We usually know the founder of CocoChanel by Miss coco perfume, but Coco is actually the stage name when she was twenty years old and went to a nightclub to perform part-time singing.

Before that, she was born in a poor family in sawmill, France.

At the age of 12, after the death of his mother, the father threw five children from his family, and Beryl was sent to the monastery.

She learned to sew there, that is, a skill to survive and become a leader in the fashion world.

Before liberating women through clothing, GabrielleBonheurChanel seems to be more easily accepted by young people than from a poor family to a final counterattack.

ChristineDagousset explains that a lot of research done by the brand on the millennial generation finds that the latter is not willing to be bound up in the rules and regulations, and "wants to be able to dominate their own destiny".

This sentence also appears in the brand movie "the great betrayer".

"This year is a bit special because we are pushing the fragrance and bags at the same time."

BrunoPavlovsky, President of Chanel global boutique, told reporters.

In fact, since last year, Chanel has tried to tell the story of the founder of the brand with products and stories. For example, a new handbag named GabrielledeChanel has appeared in the 2017 spring and summer conference in The Grand Palace, Paris.

GabrielledeChanel

"It is very meaningful to believe that this year is a highlight, because every business in Chanel has a story related to Gabrielle, and we want to attract new customers."

According to BrunoPavlovsky's plan, the watch and jewellery department, which is hosted by Fr e d e ricGrangi, in Chanel, has plans to launch the theme product in 2017.

Before October this year, Chanel will also have three InsideCHANEL movies on line, with freedom, passion and charm as the theme.

In fact, Chanel's series of films have already done eighteenth episodes. The themes discussed previously include the meaning of the classic symbol of the brand, the birth of Xiaoxiang coat, the secret between Marilyn Monro and No. five perfume.

More interesting reports, please pay attention to the world clothing shoes and hats net.