Garment Enterprises Actively Layout E-Commerce Business In Order To Develop

Recently, seven wolves disclosed their 2016 annual performance bulletin, and the net profit attributable to shareholders of listed companies has declined.

Experts point out that

The clothing industry is in the doldrums, the traditional retail sales have not yet recovered, and online retail growth is slowing down.

Exports are still weak, which is the current situation of the textile and garment industry.

However, despite the sluggish market, clothing companies are still actively distributing their business to develop.

The performance report of the seven wolves in 2016 shows that the total operating income reached 2 billion 635 million yuan during the period, up 5.99% from the same period last year, and the total profit was 357 million yuan, up 38.34% from the same period last year.

Net profit attributable to shareholders of listed companies was 266 million yuan, down 2.57% from the same period last year.

It is easy to find that the continuous decline in performance has become the norm in the past three years.

Since 2013, the revenue of the seven wolves has been issued early warning. The net profit in 2013 was 379 million yuan, down 32.44% from the same period last year. This is the first time that its performance has declined since its listing.

According to the world clothing and shoe net, in 2015, the seven wolves announced the adjustment of development strategy, from "pure industry" company to "industry + investment" company, after which it participated in the establishment.

Group finance company, Hua Yi Fashion Fund, Xiamen seven equity investment limited and so on, intended to build a large fashion consumption ecosystem, but the seven wolves announced that they have been investing in the field for a year, but no significant results have been achieved yet.

At the 2016 annual Quanzhou economic conference held recently, Zhou Shaoxiong, chairman of the Quanzhou Federation of industry and Commerce and the chairman of the Fujian seven wolves industrial Limited by Share Ltd, said that as a member of the textile and garment industry, the seven wolves were regarded as traditional industries by many people, but now the seven wolves have shifted from the traditional clothing industry to the retail channel service industry, while actively shaping the brand and building their own culture.

"The development of e-commerce has changed the traditional trading mode. Online platform trading has changed people's consumption patterns.

At present, seven wolves not only actively use all kinds of public e-commerce platforms such as Tmall and Jingdong, but also build their own brand official business city, providing a full range of online consumer experience for consumers.

Zhou Shaoxiong said that in recent years, seven wolves have decided to develop the main axis of fashion industry investment services in response to the new situation.

With the strengthening of the economic integration, cross-border has become the most important part of the new model. Based on the steady pformation of the seven wolves, the seven wolves participate in the new business mode and format in the form of investment, and establish the strategic direction of "industry + investment".

In the weak period of the textile and garment industry, the men's clothing brand Hai Lan's home is also actively seeking pformation and upgrading.

Recently, men's clothing brand Hai Lan's parent company, Hai Lan group, officially announced that Zhou Lichen, the son of group chairman Zhou Jianping, was the president of Hai Lan group Co. Ltd., and Zhou Jianping was still chairman of the group.

It is understood that Zhou Lichen's accession increased the efficiency of warehousing and logistics, increased the intensity of Internet advertising, and continuously increased the brand's attempt in the field of IP.

Meanwhile, Ningbo Pacific bird fashion dress Limited by Share Ltd officially landed on the Shanghai stock exchange, becoming the largest multi brand fashion apparel group with the largest market value. It was also the first Chinese apparel brand to enter the A stock market in 2017.

According to the prospectus of Taiping, the operating income of Taiping bird in the year 2013, 2014 and 2015 is 3 billion 831 million yuan, 4 billion 999 million yuan and 5 billion 903 million yuan respectively. The net profit attributable to the parent company is 212 million yuan, 436 million yuan and 535 million yuan respectively.

Behind the growth of the company's performance, Taiping's part of the shop is in a state of loss, but it has been increasing investment in the store expansion. In the prospectus, a large amount of funds will be used for the construction and expansion of the electric business. O2O will be the new trend of Taiping bird's future sales.

As of the first half of 2016, Taiping bird still took department stores as the main channel, accounting for 36.86% of revenue, and the proportion of street shops decreased to 26.43% annually.

Among them, shopping centers and electricity providers grew fastest. The annual compound growth rate of sales from 2013 to 2015 was 47.51% and 67.29% respectively, and became the core growth source of the channel side.

More interesting reports, please pay attention to the world clothing shoes and hats net.