New Business Headache "Naming Difficult" Jiangsu To Carry Out The Name Registration Reform To Help Solve Difficulties

The Jiangsu provincial industrial and commercial system will open the market main body name database to the society through the provincial and municipal business and industry portal websites in March, so that the applicants can help themselves and avoid the market subject names in the current protection period.

Jiangsu will further explore the implementation of the enterprise name self declaration system, and strive to solve the problem of "naming the enterprise".

"Our company wants to be registered as a military intelligence management consulting company."

"No way.

According to the regulations, the two words connected to the enterprise name are not allowed to be the same as other enterprises in the same industry. Intelligence two has been used by Dongfang intelligence company.

"That's not intelligence."

"No, it's also used by companies."

"That's called Tao Li."

"I've used it too."

"Culture communication company?"

"Sorry, the name is not in line with the business scope of your company."

"That's called the art of war management consulting company."

"The two character of the art of war is a special term. I can't decide whether I can do it."

This is a dialogue that happened many years ago in the registration hall of the industrial and commercial sub Bureau of a district in Nanjing, when it was seen in the media.

In fact, similar dialogues happen every day between entrepreneurs and industry and Commerce Bureau registrar across the country.

In 2016, the number of newly registered enterprises reached 1.51 in the country every day. With the increase of the number of enterprises, the name resources of enterprises were becoming more and more scarce. The registration of new companies became more and more difficult.

In view of this "pain spot" in the industrial and commercial circles, the Jiangsu Provincial Bureau of industry and Commerce announced in February 24th that the Jiangsu provincial business system will open the market main body name database to the society from March through the provincial and municipal level business and Industry Department portals, so that the applicants can help themselves to inquire and avoid the names of the market participants in the current protection period, and strive to crack down on the enterprises.

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The open market subject name Library of Jiangsu covers all kinds of market subjects registered by enterprises, farmers' professional cooperatives and individual industrial and commercial sectors. At present, there are about 8 million 109 thousand and 100 names in the whole province.

After the name library is opened, the applicant does not need to register for the user. He only needs to log on to the official website of the provincial or municipal level industry and commerce departments, and to enter the name information, and then inquire into the name of the market subject which is identical or similar to the input information in the protection period.

The Jiangsu provincial industry and Commerce Bureau said the move aims to improve the degree of facilitation of enterprise name approval and enhance the success rate of applicant's name application.

In view of the huge amount of resources in the name library and the slow speed of query comparison, the Jiangsu provincial industry and Commerce Bureau said it would centrally clean up the names of the three levels of provincial, municipal, and county levels, and at the same time, it would build a library in the period of protection and temporarily unable to be used by the applicant, so as to completely release the name repository space and improve the speed of query comparison.

According to the regulations on the registration of enterprise names, the newly established enterprises shall not be identical or similar to the registered enterprises in the same area under the jurisdiction of the registration authority.

That is, enterprises in the same industry must not "Rename".

But in practice, how to define "approximate" and "same industry" is difficult to grasp.

In order to prevent disputes over name disputes, registration personnel tend to strictly audit, thus exacerbating the difficulty of naming names.

In this regard, officials of the Jiangsu provincial industry and Commerce Bureau said that the existing enterprise name "check weight" rule will be adjusted. In some parts of the pilot, the audit restrictions of the name "approximate" can be released in an orderly way. The registration authority is responsible for formulating the declaration rules. On the basis of the implementation of the informed consent, the registration authorities will no longer examine the names similar, and the applicants themselves shall judge and undertake corresponding civil legal liabilities, and release the name resources of enterprises as much as possible.

At the same time, the cognizance of "the same industry" will also be studied, and scientific definition should be made from the aspects of writing and connotation.

According to the existing regulations,

All prohibited categories shall not be used.

However, in order to pursue "tall and tall", "picture foreign style" and "brand name", some applicants are often listed as "prohibited or restricted", which hindered the registration of enterprises.

There were media reports that applicants had prepared 136 alternate names and had been running for more than two months.

To this end, the Jiangsu Provincial Bureau of Commerce and industry will set up a unified, basic and dynamic negative list Library in the province according to the requirements of relevant laws and regulations, also called "ban restricted word storehouse", and strive to achieve "availability outside the list".

In addition, the Jiangsu business system has also set up a mechanism of "compulsory correction". The registration authorities delete the inappropriate name directly in the name database, temporarily replace it with the unified social credit code or registration number, or add the name "has been certified unsuitable" after the name.

In fact, Jiangsu has vigorously promoted the reform of enterprise name registration as a key task for deepening the reform of the commercial system this year.

In the early February 15th, the provincial Trade and Industry Bureau held a seminar on the registration of the name of the industrial and commercial system in Zhenjiang.

And other aspects of the key discussions, clear the name of the general idea of reform.

The message from the conference is that Jiangsu will further explore the implementation of the enterprise name self declaration system, that is, for those that do not involve pre approval matters or other special situations, the applicant can independently select the system by entering the name of the enterprise and refer to the system prompting information for name search, comparison and selection, and confirm that the company intends to use the name of the enterprise and declare it autonomously.

In the subsequent registration stage, registration personnel only need to conduct a compliance review from the perspective of public order and good customs.

Jiangsu provincial industry and Commerce Bureau official said, the name self declaration reform will first pilot in some parts of Jiangsu Province, and then gradually push it out in the province after maturity, so as to improve the level of facilitation of business registration, and constantly stimulate the entrepreneurial vitality of business entities.

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