Real Madrid And Under Armour'S Skydiving Sponsorship Contract

After half a month, Real Madrid and Under Armour The sky price sponsorship contract has been lost.

In March 2nd, according to the world clothing and shoe net, the United States could not accept the offer of 150 million euros per year from the Real Madrid club. Sports brand Under Armour decided to give up sponsorship of the European giants. He wanted to make a profit, but Real Madrid scared away the American brand.

At the same time, according to the world clothing shoes and hats nets, Under Armour will withdraw from sponsorship negotiations, and Real Madrid is likely to sponsor its present jerseys. Adidas Renew the contract - but it's not the result that the club is most willing to see.

Real Madrid has worked closely with Adidas for nearly 20 years.

As early as 1998, the Royal Club has already started a relationship with Adidas sponsors. In the past 20 years, the cooperation between the two sides has been very stable. It is reported that Real Madrid and Adidas's last renewal is in 2012, the existing contract will expire in 2020, the current sponsorship fee is 40 million euros per year. Last year, the two sides held talks on renewing the contract again, hoping to extend the contract to 2026, but the negotiation was not smooth. The contradiction lies in the contract price.

In recent years, due to the hot football market, broadcast fees and players' transfer fees have risen sharply, and a series of factors have stimulated the record of sponsorship fees. Today, the highest Football Club sponsorship is Manchester United, and Adidas pays 95 million euros to Manchester United every year, equivalent to two times the existing contract of Real Madrid. In addition, Basa has completed a contract extension with Nike, and the annual sponsorship of the jerseys is as high as 85 million euros.

In addition to the big environmental factors of football, as a competitive resource for sports marketing, Real Madrid holding 11 Champions League gold cups must want to match the sponsorship fees of the team. In the latest sports club value list released by Forbes magazine, Real Madrid ranked the highest in the world football club for five consecutive years. Among them, Real Madrid's annual business income reached US $1 billion 250 million, reflecting its strong ability to absorb gold in commercial sponsorship and merchandise sales.

Because of this, the club raised the issue of sponsorship with Adidas last year. The "Marca" revealed that Chairman Florentino wanted a contract of 10 euros and 1 billion 400 million euros. The resolute Lord Buddha even said that if Adidas did not accept it, Real Madrid would replace its sponsors. Nevertheless, ADI is still very cautious about the offer, and the two sides have been unable to agree on it.

The news of Under Armour replacing Adidas was once widely known.

When the negotiations between the two sides reached a deadlock, in February this year, the US sports brand Under Armour came in. At that time, Spanish media reported that in order to replace Adidas as the sponsor of Real Madrid's Jersey, Under Armour was considering a 150 million euros annual premium sponsorship fee. If the two sides sign the contract smoothly, this will become the highest contract for the sponsorship fee of football matches in the world. Before that, the US brand sponsored many European teams including Southampton, Aston Villa and Tottenham. Recently, the sports brand new star has suffered a sharp slowdown in the growth of its performance. A high-profile link with Real Madrid is considered a move of its "Redemption" share price plummeting.

In fact, in addition to Under Armour, the Spanish media also had news that Nike was willing to replace Adidas with its annual price of 120 million euros, becoming a new sponsor for the Galactic warship. However, the news never followed.

Nowadays, the embarrassment of Real Madrid is that Under Armour is scared away by sky price, Nike is silent, and Adidas's price is not satisfied. This situation can not help but remind us of Barcelona's advertising negotiations on the chest. In July last year, the team announced that it would renew the contract with Qatar Airlines for a year, with a sponsorship fee of 35 million euros. In fact, at the beginning of the negotiations, Qatar had offered a price of 60 million euros, but because of the frustration of the "bargain" renewal process, Qatar's sponsorship fee fell from 60 million euros to 35 million euros. Hopefully, this time, Real Madrid will not repeat the tragedy.

More interesting reports, please pay attention to the world clothing shoes and hats net.