LV Counters Are All Evacuated From Guangxi Market.

Reporters in Nanning ancient city road Dream Island Shopping Center (old dream) see large shopping windows outside the mall.

The poster has been withdrawn, and the LV store door on the first floor of the shopping mall is closed, and the whole shop is empty.

The staff of the shopping center said that the LV counters had been evacuated from the mall in the evening of February 28th, and the entire LV counters had been evacuated from the Guangxi market.

What kind of LV will the mall replace?

The clerk did not know clearly.

According to the world clothing shoes and hats net, LV Nanning store opened in December 17, 2010, with a total area of 675 square meters.

Ms. Cheng said there was not one in Nanning in 6 or 7.

Brand entry, remember that day, many people want to see the famous brand appearance, once outside the long queue, LV can only limit the number of people entering the shop.

Ms. Ji said that when the Dream Island Shopping Center was stationed in LV, it also gathered Ferragamo, Burberry, Armani, TOD 'S and other international first-line brands.

A saleswoman who once worked in Dream Island Shopping Center said that most of the people who buy luxury goods are businessmen and business executives. Many of them sell a lot of gold. She once met a customer who spent 300 thousand yuan on a one-time purchase of LV and other bags.

"In the past few years, it has been sold well, but it has not been sold well in the past two or three years."

The sales staff said, in fact, the luxury brand is down, not just LV, but also other luxury brands.

It is reported that another luxury brand Gucci (Gucci), stationed in Nanning, quietly withdrew from a shopping mall on Nanning national road last December, leaving only a store in the Mixc.

The LV poster of the large window outside the mall has been withdrawn.

In fact, luxury goods were bought by others.

But there are more channels to buy now.

For example, a LV bag bought more than 10 thousand yuan in Nanning and 6 thousand abroad. "

Ms. Wang said that she often travels abroad and often helps her colleagues and friends buy luxury goods.

Yang, who often buys luxury brands like LV, says that Nanning people can't afford luxuries, and many friends often buy luxury goods such as LV, and so on. However, no one is willing to buy them in Nanning, because buying similar luxury goods abroad is very cost-effective.

Take LV as an example, buying in France is about 30% cheaper than in the domestic market.

"Last year, I went to Europe with three or four friends and bought quite a lot of luxuries," he said.

According to the world clothing and shoe net, with the increasing number of outbound tourists in Nanning, more and more Nanning people like to buy luxury goods in local duty-free shops or department stores while traveling abroad.

Ctrip tourism and the China Tourism Research Institute recently issued a tribute to Chinese tourists - big data from China's outbound tourists in 2016, which shows that in 2016, outbound tourism cost up to US $109 billion 800 million (about 760 billion yuan) and the average cost per capita was 900 US dollars.

Among them, in the top 20 outbound tourism cities in 2016, Nanning ranked nineteenth in the country.

Nanning ranked second in the top 10 cities with the fastest growth in outbound tourism.

How can luxury brands attract local customers? How can the physical retail industry meet challenges in the face of challenges such as overseas purchasing and e-commerce?

Yao Hua, director of the Institute of industrial economics of the Guangxi Academy of Social Sciences, believes that, first of all, local stores should warm up and make the shopping malls more meticulous. For example, shopping malls in supermarkets, entertainment and catering are all included in the shopping mall.

Next is to get through the online and offline channels. Many luxury stores have more display functions online. Customers can pay online when they look at a particular style.

The three is to adjust luxury brand stores and their own business strategies. Luxury goods are not sold well in domestic stores, mainly because consumers believe that the price is too high and overseas purchases are much cheaper than in the domestic market. Many people are willing to buy luxury goods through overseas purchasing or traveling abroad.

Therefore, these luxury brands need to consider whether the price strategy should be adjusted against the changes in the Chinese market, so that the prices that Chinese customers buy at home are basically the same as those they buy overseas, in order to attract more Chinese customers.

More interesting reports, please pay attention to the world clothing shoes and hats net.