There Is Still A Long Way To Go For The New Retail Women'S Shoes Industry.

As of November 30, 2016, BELLE group has set up 20630 retail stores in China, of which 13145 are footwear shops and 7485 are sports and clothing stores.

From June to August this year, BELLE group closed 276 stores in the mainland, and reduced from 2 stores in 2011 to 3 stores today.

At the same time, Daphne is experiencing the same experience. Over the past 21 months, the old shoe company has closed 1562 stores, with an average of 2 to 3 Daphne shops disappearing on the street every day.

Not only BELLE, Daphne, data analysis, other women's shoes giants are also not good.

From the forward-looking "2017-2022 years China women shoes industry production and sales demand and investment forecast analysis report" data show that women's shoes in the first competition group's business data are declining.

Giant business data

BELLE 3

In 2015, the company's operating revenue growth rate was 1.95%; the company's operating profit and net profit were negative growth.

Profit growth has been negative for three consecutive years.

Daphne 4

The fate of Daphne seemed even worse. In 2013, -2016's profit grew for 4 consecutive years.

Saturday

On Saturday, the situation was even worse. In 2015, profits fell to 43.14% of terror.

AOKANG

Beautiful woman is the high-end fashion shoes brand made by AOKANG in 2002. It has been a great hit. Now AOKANG, except for 2016, has a negative profit margin.

In 2015, red dragonfly's operating revenue growth rate and operating profit growth rate were -5.15% and -9.84% respectively.

In the past two years, the growth has been negative.

Women's shoes industry is growing at a slight growth rate.

As can be seen from the table below, 2010-2015 years

Sales revenue has increased year by year.

In 2010, the sales revenue of women's shoes industry was 303 billion 610 million yuan, an increase of 1.6% over the same period last year, and sales income in 2015 was 585 billion 509 million yuan, an increase of 7.7% over the same period last year.

The industry is growing, even though it has grown bit by bit, but at least it has not declined.

So why are giants not slipped but grow?

In the study of these enterprises marketing mode found that direct + franchise chain store is the main mode of women's shoes industry.

BELLE, a self operated network of more than 9000 stores in the peak period of more than 200 cities nationwide.

Since 2002, Daphne has been expanding its annual expansion of hundreds of franchised stores in the mainland, and has rapidly expanded its coverage in the two or three line market, with a peak of 5748 stores.

There were still about 1800 stores in December 2016 when the number of stores fell sharply.

It is these companies that have created numerous brilliant marketing entities that encounter Waterloo under the impact of the electricity supplier.

With the rise of electricity providers, incomplete statistics, by 2014, the more than 200 national women's shoes brand active in the major business platform.

Under the traditional marketing mode, the market is monopolized by several giants. However, in the electricity market, they find room for survival and development.

9doo, AMlola, Artka, alonse, ah Mo, Ai Fu Edie, agge Xin Zi, AI Kesi Ni, Ai Meiqi, Amy and Mai Mai are among the best.

This can also explain why the industry is in the growth situation, the big giants instead of revenue decline, the reason for the loss.

The new entrants not only encroached on the increments of the market, but also nibbled the giants.

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There will be no entity sale in the future, no e-commerce, only "new retail".

How to integrate online and offline is not easy for new retailers to integrate online and offline.

Most of BELLE's electricity suppliers are used to digest inventory, and Daphne's suppliers encounter problems of inconsistency between online and offline prices.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.