Zhang Mao On Foreign Trademark Cases: China'S Foreign Trade Trademarks Are Treated Equally

The press conference of the five session of the twelve National People's Congress held a press conference at the multi-purpose hall of the Mei Di center, inviting Zhang Mao, director general of the State Administration for Industry and commerce, to answer questions from Chinese and foreign journalists on issues related to deepening the reform of the commercial system.

Zhang Mao said that China's current trademark registered 12 million 370 thousand pieces, the application volume last year was 3 million 690 thousand, an increase of 28%.

The number of applications and registration is the highest in the world.

It shows that our awareness of intellectual property protection is growing.

On how to strengthen the protection of trademarks and promote the facilitation of trademarks, Zhang Mao said the SAIC will take the following measures: first, all applications for electronic registration should be promoted, and all of them will be opened in March 10th.

Two, we should substantially reduce the cost of trademark handling and lighten the burden of enterprises.

Three, we expect to set up a trademark registration center in Shanghai this year.

Meanwhile, efforts should be made to protect trademarks.

In addition, it supports enterprises to "go out" and protect their intellectual property rights overseas.

At the same time, we should increase the investigation and punishment of counterfeiting infringement.

The following is a live question and answer record:

Reporter: Trump trademark case and Jordan trademark case have been the focus of social concern. What measures will the industry and commerce administration take to strengthen trademark protection?

There are more and more trademark cases involving foreign countries. What channels will China strengthen in the field of trademark protection in the future?

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Thank you.

Zhang Mao: just now, this reporter friend asked for trademark.

Protecting trademarks and protecting intellectual property rights is becoming more and more important now.

When I went to the General Administration of industry and Commerce for more than three years, I received about a dozen foreign ambassadors, including the EU ambassadors. Quite a few of them spoke to me about the issue of trademarks.

On one occasion, the German ambassador talked with me about trademark issues for an hour, about how China protects trademarks.

In fact, his trademark case has been defeated, but he still has to tell me the situation again, especially persistent.

On one occasion, the ambassador of the European Union put forward 100 trademark lists for me to discuss how to protect them.

It can be seen that the international community and foreign-invested enterprises, including foreign governments, attach great importance to the protection of trademarks of their enterprises in China.

There are 12 million 370 thousand registered trademarks in China, and 3 million 690 thousand applications last year, an increase of 28%.

The number of applications and registration is the highest in the world.

It shows that our awareness of intellectual property protection is growing.

We have also done some work in promoting the facilitation of trademarks.

When I came in just now, I saw that the television was broadcasting the opening of the trademark acceptance window in Chaoyang District, Beijing. At present, there are 56 trademark agency windows in the prefecture level cities of China. Enterprises can not go to Beijing to submit the trademark application directly in the proxy window.

In December last year, Guangzhou opened the first trademark censorship center outside Beijing.

Another job is to promote trademark electronic applications, and now 80% of trademarks are applied online.

In addition, the pledge of trademark rights was 64 billion 900 million last year, an increase of 90%.

Ours

Although many quantities, but the ten thousand main body of the market, the international standard, we only have 1472 trademarks.

Like Korea, there are more than 3000 trademarks, and Switzerland is more than 4000.

The quality needs to be improved.

According to a British professional Brand Company, the 500 most valuable trademarks this year China accounted for 11%, with 55 brands entering.

There are 16 of the top 100 companies, and the first 10 of them are ICBC.

But the brand with relatively high brand value is relatively small, which is not compatible with our economic development.

The measures we have taken are: first, the application registration for all electronic promotion has been launched since March 10th.

Two, we should substantially reduce the cost of trademark handling and lighten the burden of enterprises.

Three is expected to be in this year.

Trademark registration centre is added.

Meanwhile, efforts should be made to protect trademarks.

In addition, it supports enterprises to "go out" and protect their intellectual property rights abroad, especially the Madrid system. There is a Madrid trademark registration system in the world, which is a protection system outside the country.

After years of publicity, China's ranking in Madrid has risen to fifth.

There is no registration certificate in the Madrid trademark registration system. Enterprises are not used to it. With so much money, there is nothing in the end, only one online.

We strongly advocate that enterprises should "go out".

At the same time, we should increase the investigation and punishment of counterfeiting infringement. Last year, we investigated and dealt with 28 thousand pieces, including Disney's trademark protection.

We treat foreign trademarks equally.

The famous brands in China, including Tongrentang in Beijing, are also highly infringed, including Qingfeng baozi. Many places have infringed upon them. We should increase protection for these trademarks.

There is also regional coordination and law enforcement. In Beijing, Tianjin, the Yangtze River Delta and the Pearl River Delta, for example, the protection of Disney's trademark is coordinated in the Yangtze River Delta region.

There is also an integrated online and offline regulation.

Again, just like the fake, we should include the trademark violation and illegal record into our information publicity system, and the trademark infringement of the enterprise. You also violate the credit system, so we also need to record it, publicize it, and record the handling of the enterprise.

Protecting intellectual property rights is also a process.

Now there are some phenomena of malicious rush registration, such as Tesla, a famous electric vehicle, has just entered the Chinese market and its trademark has been registered.

Later, after a variety of procedures, now basically solved.

There are some rush marks, which have no products in themselves, but register a series of trademarks, which are a disturbance to the market order.

It is profit oriented, and we do not register for malicious registration.

If the registered party has been registered, it is declared invalid according to law.

We need to step up efforts to make trademark protection more effective and more reassuring.

Thank you.

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