Warm Accompany, Grow Together -- Wannabebe Children'S Wear

The origin and background of wannaBeBe

WannaBeBe was jointly founded by Xue Zili, Li Xiaolu, Li Yue and three independent women. From the initial idea to the landing of brand design concept, and to the preparation of brand publicity and preparation, it has been preparing for nearly two years.

Xue Zili is a garment industry's predecessor. It has been working in Shanghai's garment industry for more than 10 years. It has a perfect supply chain system and strict quality control system in the clothing industry. Li Xiaolu is a film actor who is familiar to all of us. Her vivid characters are unforgettable. She also has a unique "fashion" for fashion and clothing. Li Yue has rich entrepreneurial experience and has a keen sense of smell and rich resources for the market.

This makes the sand culture at the beginning of its creation in the leading position in the industry competition. Its children's clothing brand wannaBeBe is determined to become the household name brand of children's clothing, so that the baby can grow up in a clothes and clothing environment that is safe, comfortable and fashionable.

"Warm company"

Adhering to the concept of "warm companionship and common growth", the brand should start from the child's perspective, so that children can start from their sensual memories to have a childhood, warm and beautiful fairy tale full of children's interest, so that products can not only reach comfort and safety, but also contain a sincere feeling.

With the growth of children, wannaBeBe uses high quality life philosophy and uncompromising attitude towards life to enable children to learn to live in a positive atmosphere and guide themselves with a refined attitude towards life. In a warm, safe, beautiful and rigorous way of dressing, we enter into a youthful era of self-confidence, self-improvement and self-discipline.

WannaBeBe is trying to change the clothing concept of an era, starting from the brand itself, trying to encourage parents to communicate with their children on an equal basis, so that children can live in the warmth of real meaning.

Production is the lifeline of the brand, while having feelings, wannaBeBe has more mature supply chain as support.

It has a product development center covering an area of ten Mu and nearly six thousand square meters in Fengxian, Shanghai. It covers twelve acres and eight thousand square meters of printing and embroidery supporting factories. In Jiangsu Yancheng, it has fifty mu of land twelve thousand square meters, and a production base of two hundred parking lots. At the same time, the long-term cooperation of excellent suppliers and producers from east three provinces to the Pearl River Delta has spread all over the country, and has served hundreds of excellent brands at home and abroad.

After fifteen years of accumulation, the supply chain is far superior to the market average reaction rate from fabric to product.

Using time to consolidate the supply chain as a barrier is the absolute advantage of the brand.

The industry is looking forward to the development prospects of wannaBeBe.

The founder also said that the company will build wannaBeBe into a national brand, and its brand and living space will also be developed.

WannaBeBe's design concept and product style

WannaBeBe brand design director, has served as a famous brand design director of attachment, has more than ten years.

The experience of Ms. Jiang, from the perspective of children's clothing style market and consumption trend, presents the brand's product design concept.

WannaBeBe, meaning wanna be babe, everyone wants to be a treasure.

In the family unit, baby is the crystallization and pmission of love, a loving family, everyone is a treasure.

Brand design gives people a sense of freedom and shows the European urban leisure style.

Low saturation color is combined with simple and bold print fabrics, plus handsome, cool theme.

Use simple lines to create a popular and simple urban style.

The commodity line consists of three components (fashion series,

Series, leisure series)

The new retail mode looks forward to "common growth".

In terms of brand operation, wannaBeBe adopts

The way includes three aspects: online, offline and logistics.

Among them, online includes traditional e-commerce, WeChat mall, live broadcast, micro-blog and other online channels, including offline stores, display shops, stores and other entities, with a rapid supply chain reaction, so that online and offline light stock operation.

From brand story to brand design to brand operation, a brand new brand of children's wear is first seen.

More interesting reports, please pay attention to the world clothing shoes and hats net.