Becoming Younger Is Becoming The Starting Point Of Men'S Clothing Enterprise Development.

In 2016, the performance of Hai Lan's home is remarkable.

According to the recent "Forbes" real time wealth list TOP100 show, the founder of the home of the sea Lanlan Zhou Jianping in 2016 won the first richest in China's fashion, by the first three quarters of 2016, the company's high speed expansion of nearly 1000 - 4962 stores, the total income of about 12 billion 100 million yuan, net profit of 2 billion 400 million yuan.

Hai Lan group official announced that Zhou Lichen, the son of group chairman Zhou Jianping.

President of the limited company, it is learnt that after the two generation of young successors, Hai Lan's home will further close to the younger consumer groups.

The local clothing brand, founded in 2002, has a strong momentum of development in recent years.

In 2012 and 2013, when sales revenue growth was weak, Hai Lan's home began to move closer to the young people. Compared to the previous major male customers, the fashion style of Hai Lan's home has reached 50% in 2015 to meet the needs of 80 and 90's.

It also took the ride of a variety show that was popular among young people and opened it up.

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In fact, the seven wolves are also breaking away from the image of old men's clothing.

Since 2014, the seven wolves have been working with many Internet brands to display the brand charm of the seven wolves in a youthful atmosphere.

2016 months in October, the seven wolves co operated with millet to launch the theme of mobile phone based on Millet operating system.

From the wolf in the epic of "epic", "the wolf in search of soul totem" to the wolf wolf in the wolf's shadow, and to the Mongolia wolf in the "grassland king", the millet designed seven mobile phone theme wall paper elements for the 4 wolves, which have modern design quality and traditional Chinese elements.

The seven wolves also get the attention of many rice noodles through their communication with young people.

This is not the first time the seven wolves have crossed the border.

Two years ago, in order to cater for young consumers, the seven wolves had worked in the field of games, music and Internet. Among them, the cooperation with UBER made the interaction between wolves and young groups deeper, creating a huge topic effect on social networks, and touched 300 thousand hits on the 3 day.

Although the pformation of the seven wolves is still long, it has already grasped the trend of younger consumption.

All say

It is the weathervane of Chinese clothing. Now, the deep water of the pond is beginning to surge.

In June 20, 2016, in Milan's St. Barnabas's corridor with a history of more than 500 years, the seven wolf wolf men's clothing reached the Milan fashion week second degrees.

Designer Colin Jiang, while retaining the characteristics of the Yi people, added more fashion elements, boldly innovated the use of silk fabrics and unique perspective cuts in the design, and integrated the Yi culture into the wolf wolf's unique concept of wolf culture, showing the unique male heroic complex and courageous spirit of men, and interpreting the brand concept of men's more than one side.

In March 15, 2017, "the wolf awakens to reverse the future," the 2017 wolf winter men's new autumn conference will be staged at the Xiamen International Conference Center.

There are not only seven wolves new products show, but also the mysterious debut of a single product, but also the robot small treasure smart store interactive experience and new retail space tell you different cross-border play.

Seize the fashion opportunity, seven wolf wolf men's fashion formula will soon open.

For more information, please pay attention to the world clothing shoes and hats net report.