CHIC2017 (Spring) Red Bean Men'S Clothing With "Wisdom Red Bean" Interpretation Of Ingenuity

15-17 March,

The curtain was opened at Shanghai National Convention and Exhibition Center.

This year is the 60th anniversary of the establishment of red bean. On the occasion of the 60 birthday of the red bean, the red bean men's clothing has been interpreted with the wisdom of red bean for 60 years. The quality inheritance and the bright appearance of the fair show a red bean fashion blockbuster with wisdom and inspiration, which has become the focus of the exhibition.

Spring is light fashion, creating mainstream lifestyle.

The red bean exhibition hall (booth 3-A527) is located in the fashion men's Wear Exhibition Hall 3 of the Clothing Fair. The overall design style is adhering to the red bean's consistent design concept: simple and generous, comfortable and comfortable, classic and fashion dancing, wisdom and inspiration collision, integrating the natural breath of spring with fashion and light fashion. The exhibition hall of more than 500 square meters panoramic shows the intelligent new fashion image of the red bean men's brand.

All the time,

Focusing on building brand featured products, the 2017 Clothing Fair mainly introduces red beans, light suits, angry birds series T-shirts, 3D high elastic pants and other products, and integrates the idea of "light fashion" into product design, and combines intelligent red beans with 60th anniversary themes. It runs through exhibition hall design, display, music and other details. It profoundly reflects the "light, gentle, civilian, parity" light fashion mainstream lifestyle of red bean men's clothing. The collision between wisdom and inspiration reflects the new fashion with red bean brand characteristics, and is also a great satisfaction of consumers to the pursuit of youth and fashion.

The men's clothing area of the exhibition hall is divided into four parts: angry birds, New Contemporary, Military Urban and City casual. Here is the new and contemporary style of the black and white color corresponding to the colorful T-shirt. The cowboy's military winds echo the urban leisure series represented by the light suit, the contrast contrast of colors, the simple style of the products, the integration of technology and functional fabrics, the pfer of product concerns to the essence of products, the simple interpretation of light fashion, and the beginning of spring to be more comfortable and more free.

In the face of complex fast-paced life, consumer demand is gradually diversified. Red bean men's clothing, with the spirit of "minimalist" light fashion, advocates a lightness, lightness and relaxed subtraction attitude towards life. It shows a red bean main lifestyle shop integrating men's clothing, home, home textiles and children's wear. It realizes the integration of red bean brand professionalism, fashion and intelligence, maximizes the personalized consumption experience of consumers, and brings new visual experience and dress experience to consumers.

The Expo will explain 60 years of ingenuity with the wisdom of red beans.

60 years of arduous struggle and 60 years of struggle, the red bean takes the responsibility of creating national brand and takes "common prosperity and industry to serve the country" as its mission.

From the 1957 of the enterprise to the 1983 of the difficult situation and the diversification of the industry at present, the group has vigorously promoted the brand building and carried out pformation and upgrading. The product of the enterprise has developed from the original knitted underwear to four major industries, namely, textile and clothing, rubber tire, bio pharmaceutical and real estate.

A red bean sends Acacia, sixty years is the same.

60 years ago, a small workshop, 60 years after the wisdom of large enterprises, is invariably a ingenuity.

This exhibition will be designed from the exhibition hall to the exhibition. It will focus on the two themes of red bean 60th anniversary and intelligent products, and explain the ingenuity of 60 years with wisdom red beans.

From the 2016 intelligent store to become a highlight of the Expo, 2017 red bean men's clothing continues to interpret the development trend of the new intelligent store of red beans with intelligent products.

Following the input of a series of intelligent products such as holographic projection, intelligent robot, smart shelf and smart fitting room, the red bean men's clothing in the fashion men's Wear Exhibition for the first time displays the store display with VR glasses, so that the consumers can feel the 3D super sense visual experience brought by the "focus" display without showing up at the red bean men's shop, showing the unique design of the red bean menswear brand in all directions.

Adzuki bean is a national brand with cultural details. It is a national brand with cultural heritage. It pays special attention to the feelings and experiences of customers, especially in the red bean exhibition hall. It has a special DIY high customization area, so that customers can buy a close fitting body and design only two of the clothes in the red bean store, which greatly meets their personalized consumption needs. Leisure and entertainment area is another important part of the intelligent store of red bean men's clothing. Facing the background of fast-paced life and diversified consumer demand, the red bean men's clothing starts from consumers and integrates into a separate entertainment experience area in the design of the red bean men's shop, so that a shopping trip for the whole family is rationalized.

When you choose your favorite clothes, children can enjoy themselves in the entertainment area, and your family can enjoy the leisure time in the coffee drinking area.

The integration of scientific and technological products into the emotional service of red beans has provided customers with a brand-new feeling of supreme service. Flowing pictures, comfortable music, high-quality products and intimate individualized design all reflect the red bean's ingenuity of intensive cultivation.

Build "China's first cultural brand" and inherit a century of red bean dream

As the main clothing brand of red bean, red bean men's clothing always takes the building of "China's first cultural brand" as the vision, and leads the trend with the "mainstream lifestyle".

For a long time, the red bean men's clothing has always adhered to the popular fashion line and integrated the cultural feelings of red bean inheritance.

Inject endless stream of positive energy.

We should adhere to the values of plain, peaceful, common people, parity, clear consumption needs of consumer groups, set up a brand specific consumer group of red bean brand, focus on the introduction of brand featured products such as light series and colorful series, and strengthen the advantages of star products in light of the major holiday and emotional marketing activities. Taking the red bean festival as an opportunity, the army entertainment marketing will increase the number of brand exposure by launching the big screen, outdoor hard and wide, and naming the first garment enterprises and other high-speed media in the form of mobile APP. Meanwhile, red bean men's clothing focuses on the high-end operation of the brand, and accurately positioning the men's wear market.

From the establishment of the red beans men's clothing in 2007 to the establishment of a new intelligent store in 2016, the red bean men's clothing has always insisted on keeping pace with the times and constantly innovating, firmly stepping out of the scientific joint franchise mode suitable for itself and adapting to the market, and using the operation concept of "one chemical, three excellent first" to select high quality franchisees, continuously increasing the coverage rate of stores, and actively implementing the strategy of large stores.

In the shop operation, we focus on the people oriented, take the user as the center, actively create the topic point, combine the WeChat, micro-blog, and members to develop the number of fans, increase the volume of reading and brand display, and face the consumer group's experiential consumption orientation, establish their own double microfan group, create the online "red bean community" to meet the personalized needs of consumers, provide effective customer support for the pformation of sales, and perfect the new form of the development of red bean men's clothing.

From the chain franchised road to pformation and upgrading, and then to the formation of intelligent stores in Lishui and Wuhan, the pformation of red bean is also a microcosm of the rapid pformation and upgrading of China's clothing brand.

In ancient times, there was a red bean sentiment in Wang Wei. Now there is a dream of red beans in China. 60 years in a year, a cycle is a milestone in the development of red bean.

In the future, the red bean men's clothing will focus on the brand with more high-quality platforms. It will continue to write "love" and "thanksgiving" with the most beautiful red beans, spread the red bean sentiment with "love", carry forward the Chinese culture, continue to deduce the characteristic fashion of the Chinese national brand, promote the process of brand internationalization and intelligence, and realize the dream of red beans at an early date.

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