Experience The Purity Of Time, Sun Tomorrow 2017 Summer New Products Listed

Life is like a blank sheet of paper, and what it fills you with, it shows you something - some people go too fast, lose heart, forget the ordinary beauty of the world itself; some people are confined to life itself, walking alone in tradition and convention, and dare not overstep the half step of the thunder pond; others are afraid of the future, and shrink from the original corner to stop going forward and give up innovation.

Similarly, the clothing industry also comes from life itself, because each brand designer has different ideas about life, and produces various kinds of clothes of different quality on the market.

Today, with the rapid development of fashion industry, some of the copy hot spots lose their own characteristics. Others are playing safety cards.

It is rare to have a quiet mind to re-examine life, and the unique understanding of the brand to life is rooted in the design concept and truly adhere to the spirit of innovation.

Sun Tomorrow is the exception to such a wonderful work.

As a new high-end in China

The interpretation of "children's tomorrow" contains the beautiful image of the founder of the brand to create a fashionable and fashionable personality for children.

It adheres to the spirit of original innovation, and the summer clothing series that will be launched in March 2017 will play the concept of "slow futures" (meaning future).

Capturing fashion inspiration in daily life, and reinterpreting life, refines new design concepts: Based on the present (returning to slow life), and "discontent" in the present (breaking the routine), thinking about the future (idealistic promotion), and then making full use of the three styles of clothing of punk, "Jane Europe" and "life".

It can be said that in the whole summer wear series of Sun Tomorrow2017, we can see the shadow of time, or fast as technology, or slow as water, or changeable as magic.

They share the characteristics of "freedom, vitality, individuality, fashion and simplicity", which inject some philosophical color and humanistic thinking into the brand.

Punk series (Unique) Keywords: Now

Now means that the present and the present are not only the daily routine, but the conventional and traditional pursuit of rebellious personality.

In other words, Now is happening at the moment, but always full of fresh variables.

Absorbing the avant-garde trend of youth culture, trying to break the Convention of classification and style in design, and embrace freedom and continuity.

You can see the casual collage and mashup of street punk wind and sportswear. Through cultural collision, the two styles of "cool" elements are well inspired, which perfectly shows the attitude and spirit that this series calls for.

Bold application and collision of color

Who can say that sports can not be combined with street breeze? Sun Tomorrow combines the three bright colors through the use of three bright colors of red, yellow and blue. The contrast between colors and colors produces a strong sense of vision. It brings a bit of fashion and street rhythm to the original boring breeze.

The embellishment of letters and numbers is not only a simple symbol of movement, but also gives the wearer the right to speak confidently and himself.

Imagine walking through a group of S.T boys&girls on the basketball court in summer, and you will feel their youthful youth and their personality.

Mix and match with different materials and styles.

Sun Tomorrow's trick is "mashup" and creativity has no limits.

In its own simple design, a pair of elegant and dreamy half black fluffy yarn skirts can be attached to the dress. The overlay of the two skirts not only does not cumbersome, but brings a good sense of vision to the whole.

The bright dot print of the skirt will not be exaggerated and conspicuous under the black background.

Under the premise of maintaining street fashion, it highlights the noble and mysterious aspect of the princess.

Jian Europe series (Simple) Keywords: Future

Simple European style highlights a simple word, creating a fashionable and generous image through simple, agile cutting design, color application and advanced fabric.

The Sun Tomorrow2017 summer clothing series boldly introduces the concept of "future sense" as the best way to escape from real life. The concept of nature has been gradually extended, and we have derived the tropical wind we expect in summer.

The products under the influence of tropical wind not only have digital realism and high-definition effect, but also lead the super new design direction. The material and fabric are also full of new ideas, fashionable and colorful, high color, and exquisite structure.

It can be said, "

"Is the summer limit of" simple European style ", and it is also a technological upgrading.

Tropical printing and technology

Combination

Fabric selection is more breathable, comfortable, and better to prevent static friction.

A simple cut and tropical flower and flower logo makes the clothes full of unprecedented "sci-fi sense".

Black is unknown, blue is treacherous, red is passion, mutual fusion, together create a kind of "cold" personality temperament, even in the street, there is a very strong absorption index.

Digital realism for HD effects

Bright yellow makes people look bright, let people arouse the sensory stimulation of nature in summer: sunlight, fresh orange, colorful fruit drink, etc.

The cuffs are more relaxed and casual, and the waist is closer to take care of the lines of the growing children.

The use of white letters is just right, with a sense of fashion in retro fashion, allowing people to cross Hawaii beach for seventy or eighty years.

If it matches a white circle.

A leisure and lazy vacation look appeared.

Life Series (Nature) Keywords: slow

Slow is slow.

When we pay attention to the Internet spirit and fast-paced pace of consumption, returning to the essence of life, it is becoming more and more important to readjust the pace of life and examine the daily texture of life.

Sun Tomorrow's "Life Series" has also become the essence and soul of the 2017 summer wear series.

It calls on people to "slow down" and enjoy the "boring" fun.

In the slow state, more innovative thinking can be stimulated, and more attention can be devoted to the development of handicraft, the so-called "ingenuity".

At the same time, the traditional handicrafts and cutting-edge technologies are seamlessly integrated to create more children's daily wear and small refreshing style.

Seamless integration of handicraft and technology

Simple style is more exquisite in fabric processing. Sun Tomorrow "Life Series" is characterized by the choice of "cotton".

The use of slub cotton, forming different texture, making the old effect, let people have a return to nature of the vicissitudes of the linen fabric - soft, breathable, tensile, high moisture absorption.

Convenient for everyday wear and exercise.

The use of many occasions, such as school, holiday travel, field trip and so on, confirms that "simplicity is king".

At the same time, the use of black and white also gives people a sense of small and fresh style, giving children a simple, healthy and generous personality image.

Looking at the whole summer wear series of Sun Tomorrow 2017, we can see that the designer's own analysis and unique understanding of life has gone through the whole design concept, and at the same time created a new situation -- breaking the Convention, for the use and impact of strong colors, bringing fresh and vivid visual enjoyment; the mixture of sports and street breeze, emphasizing fashion sense, at the same time highlighting the rebellious and personality of young people.

Think about the future, take the printing of tropical customs and science fiction as a selling point, adopt new material and texture, and let people get rid of the ordinary sense of daily life and enjoy the sensory stimulation of nature.

Return to slow life, focus on qualitative changes in quantitative change, and spend more time in the development of handicraft and the excavation of fresh ideas -- the picture that you see in the whole series: out of life and above life.

It's a work of art, and an embodiment of an ideal life.

In the spring of sprouting March, we can not help looking forward to the cool breeze that comes from the breeze in June.

Bring us more wonderful experiences!