2017PH Value Spring And Summer Knitting Exhibition: Reconstructing The Knitting Festival From Fashion And Design

15-17 days in March, three days.

The exhibition center in Shanghai is on the March.

The 2017PH Value spring summer knitting exhibition area is 8500 square meters, with more than 120 exhibitors. Knitted sweaters, sweaters, cashmere sweaters and knitted fancy yarns are the main products.

The five major knitting cluster Pu Yuan, Honghe, Haiyang, Qinghe and Dalang once again take the regional cluster brand image for the exhibition and staged a knitting event.

Grand opening of Pu Yuan Fashion Museum

Sun Ruizhe, former president of the Federation of Chinese textile industry, Du Yuzhou, vice president of China Textile Industry Federation, Yang Jizhao, President of China knitted Industrial Association, Chen Dapeng, sun Huaibin, vice chairman of China Textile Industry Federation, Zhang Li, expert committee member of China Textile Industry Federation, Lin Yunfeng, vice chairman of textile industry branch of China Council for international trade promotion, vice chairman of China knitted Industrial Association, etc., and leaders of various professional associations first came to the exhibition area of Pu Yuan.

Director of the China Textile Federation and Zhang Linhong, director of the Standing Committee of the Tongxiang Municipal People's Congress, Jiang Huiling, chairman of the Tongxiang Municipal Committee of the CPPCC, Zhu Weiqiang, vice mayor of Tongxiang Municipal People's government, Shen Genchao, deputy mayor of Tongxiang Municipal People's government, Yao Wei, the party secretary of the Puyuan Town, and Tongxiang municipal leaders participated in the opening ceremony of the Chinese color town Puyuan fashion hall.

China Textile Federation has always been concerned about and supported the development of Pu's sweater industry. As the largest wool knitted apparel industrial cluster in the country, Pu Yuan is making full use of advanced technologies such as network, big data and 3D, pforming from "technical strength" to "fashion content", changing from "traditional industry" to "fashion industry", and changing from "Pu Yuan manufacturing" to "Pu Yuan creation".

Yang Jizhao pointed out in his speech that the knitting exhibition has gone through 10 years, and the two quarter knitting exhibition has been widely accepted by the domestic and foreign markets as well as consumers.

The spring exhibition in 2017 received strong support from the important knitting industrial cluster represented by Tongxiang Pu Yuan.

In 2016, Pu Yuan first pferred the "China Pu Yuan international wool knitted apparel Expo" to Shanghai, and formed a comprehensive strategic cooperation with the knitting exhibition.

The cooperation between the two sides has made great progress this year in terms of the size of the exhibition area, the number of brands, on-site activities and the joint knitting designer contest.

It is hoped that Tongxiang Pu Yuan will continue to promote cultural creativity, brand cultivation and design services with exhibition as its platform.

With the development of deep integration, China Textile Federation and knitting Association and knitting exhibition organizing committee will continue to give full support and good service as always.

We believe that the future Pu Yuan will surely become a benchmark for the successful pformation of the professional market and a benchmark for the pformation and upgrading of China's textile industry by enhancing its core competitiveness and fashion discourse power.

Yao Weiping, director of the Party committee secretary and Pu Yuan sweater Market Management Committee of Pu Yuan Town, said that after nearly 40 years of development, the Pu Yuan sweater industry has become the largest sweater trading market and manufacturing base in China, and has also formed the largest sweater industry cluster in China. More than 700 million sweaters and other garments sold from Pu Yuan every year, accounting for more than 60% of the gross domestic product market in the whole country.

In recent years, Pu has devoted itself to the pformation and upgrading of the sweater industry. Through innovation drive, market promotion, brand guidance and creative design, the sweater industry value chain has been continuously extended to promote the quality, branding and fashion of the sweater industry in Pu Yuan, so as to realize the sustainable development of the sweater industry.

In 2016, Pu Yuan was granted the first batch of small towns with Chinese characteristics. This marks that Pu Yuan will stand at a higher starting point to promote the integration of industry, culture, tourism and production, life and ecology.

In the future, Pu Yuan will rely on three business cards: "industry, market and tourism" to build up the highland of sweater fashion industry, trade and tourism habitat, Jiangnan famous poetry and painting resorts and the first Chinese fashion town. I believe that in the near future, it will become a fashionable source of famous brand collections, Shi Shangda people gathered and cultural and creative industries gathering.

Exhibition effect highlights platform widely recognized

Subsequently, Yang Jizhao visited the exhibition area of Dalang designer, Qinghe, Haiyang, Dalang fancy yarn exhibition area, China knitting computerized flat knitting machine research and development center, Shanghai noir knitted dress design and research center.

Prior to the exhibition in Dalang, Chen Jingdong, chairman of the Dongguan Association of wool and garment designers, introduced the exhibitors of the big wool weaving enterprises. He said that the brand promotion center of the big Mao fashion brand organized six independent brands exhibiting. These brands focus on design and have a certain degree of fashion, which is an important direction for the future development of the industry.

In this regard, Yang Jizhao pointed out that the big wool weaving industry is pforming to the domestic market, so we must make full use of the advantages of the exhibition platform and expand the market.

When he saw the knitted prints of Masseini's cashmere dress in Dongguan, Yang Jizhao praised his products. The chairman of the company, Wu Qiuying, said that at present, the company sells annually.

The 190 thousand part is mostly processed products. However, the brand of the company's "brand" has begun to promote in Tmall.

The company pays special attention to design innovation and has its own R & D team.

In this regard, Yang Jizhao pointed out that we should make full use of the platform of the association so that enterprises can boldly innovate and enhance the power of innovation, which plays a very important role in the pformation of the whole industry.

Before the booth of Hangzhou Vocational and Technical College, many forward-looking products attracted Yang Jizhao's attention. When he learned that these works were from the hands of college students, Yang Jizhao gave a high degree of recognition.

Liu Yanan, director of knitting technology and knitted apparel specialty at the college, said that at present, there are many talented people specializing in fashion design, but the gap of knitted design talents is very large. Especially in recent years, the knitting consumption market is getting bigger and bigger, and the designers of knitting design have received wide attention.

At present, Hangzhou Vocational and Technical College will train more than 80 students every year to design talents for the industry.

Yang Jizhao and his party came to Haiyang sweater cluster, accompanied by Sun Chengming, President of the knitting sweater industry association of Haiyang, to understand the development of the cluster.

Sun Chengming introduced Haiyang sweater organized 7 enterprises to participate in the exhibition, the main "Haiyang sweater" regional brand.

Haiyang sweater and Korean designers cooperate to promote the design level.

Yang Jizhao strongly affirmed the development path of Haiyang sweater to enhance brand image by design, and hoped that Haiyang will continue to enhance its design ability and design level.

In the Qinghe cluster exhibition area, Fang Chunde, deputy director of the Qinghe County cashmere products market management committee, introduced to Yang Jizhao and his delegation the exhibition of the clusters. The Qinghe organization organized 6 enterprises to participate in the exhibition, including Hua Jia Na, Yi Shang, Pamir, Zhonghui and so on, mainly pushing the cashmere brand.

Qinghe has developed electricity providers in recent years, with annual sales of over 4 billion.

Among them, Yi is a well-known trademark in China and has been exhibiting for many years. The exhibition has achieved remarkable results, with annual sales of 200 thousand.

Yang Jizhao affirmed the differentiation development of Qinghe cluster business, and encouraged Qinghe to maintain its characteristics, focusing on the field of cashmere and continuing to exert force.

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