PH Value Spring/Summer Knitting Exhibition Wonderful Interpretation Of Delightful Fashion

　　 2017 PH Value China International Knitting (Spring and Summer) Expo As an important exhibition in knitting category, exhibitors and purchasers can always feel its innovation and tension. This is not only a simple trade exchange platform, but also the birthplace of fashion knitting.

On the morning of March 15, Sun Ruizhe, President of China Textile Industry Federation, Du Yuzhou, former President, Yang Jichao, Vice President and President of China Knitting Industry Association, Chen Dapeng and Sun Huaibin, Vice President of China Textile Industry Federation, Zhang Li, member of the Expert Advisory Committee, Lin Yunfeng, Vice President of the Textile Industry Branch of the China Council for the Promotion of International Trade, and other leaders and guests, Visited PH in Hall 3 of National Convention and Exhibition Center Value Knitting Exhibition.

Sun Ruizhe, Du Yuzhou and their party first came to Puyuan Fashion Museum, a town with Chinese characteristics, and participated in the opening ceremony of Puyuan Fashion Museum. Yang Jichao said in his speech at the opening ceremony that the knitting exhibition has gone through 10 years. At present, it has basically formed a professional exhibition with different characteristics in spring and autumn, and has been recognized by the market and trusted by the vast number of exhibitors, especially with the strong support of important knitting industry clusters represented by Tongxiang Puyuan.

China Textile Federation has always been concerned about and supported the development of the sweater industry of Puyuan. He hopes that Puyuan will take the exhibition as a platform to persistently promote the deep integration and development of cultural creativity, brand cultivation, design services and the sweater industry, and become a model of successful transformation of the professional market and a benchmark for the transformation and upgrading of China's textile industry by strengthening its core competitiveness and fashion voice. Shen Genchao, vice mayor of Tongxiang Municipal People's Government, also said that he hoped to carry out all-round and multi-level cooperation with industry colleagues on the exhibition platform.

Later, Yang Jichao and other leaders visited the exhibition groups of Dalang Designers, Qinghe, Haiyang, Honghe, Hangzhou Polytechnic Institute, Dalang Fancy Yarn, Shanghai Nuoyi Knitting Design Company, China Computer Flat Knitting Machine Application Technology Research and Development Center and other booths.

In front of the Dalang booth, Chen Jingdong, president of Dongguan Woolen Garment Designers Association, said that this exhibition has brought six independent brands to the exhibition. These brands pay attention to design and have a certain degree of fashion, which is the future Dalang Woolen Weaving Industry The important direction of development. In this regard, Yang Jichao pointed out that most of the Dalang wool industry is concentrated in the foreign trade market, so we should make full use of the advantages of the exhibition platform to switch to the domestic market.

Yang Jichao expressed his appreciation when he saw the knitted and printed products of Dongguan Maseni cashmere clothing. Wu Qiuying, the chairman of the company, said that at present, the company mainly manufactures products on behalf of others. However, the company's own brand "Badier" has begun to be promoted in Tmall. When it comes to the design innovation of enterprises, Wu Qiuying is very confident. She said: "Our process technology, manufacturing and finishing all have certain technical advantages, and it is difficult to be copied." Chen Jingdong also said, "At present, in order to strengthen the protection of intellectual property rights, the Association is working with the Intellectual Property Office to gradually register the copyright of designers."

In this regard, Yang Jichao pointed out that it is necessary to make full use of the association platform, let enterprises innovate boldly, and enhance the innovation power, which plays an important role in the power transformation of the entire industry.

In front of the booth of Hangzhou Vocational and Technical College, many forward-looking design products attracted the attention of Yang Jichao and his delegation. When they learned that these works were written by college students, Yang Jichao gave high praise. Liu Yanan, the head of the knitting technology and knitting clothing specialty of the college, said that in recent years, there has been a great shortage of knitting design talents. Hangzhou Vocational and Technical College will train more than 80 graduates every year and actively train design talents for the industry.

When Yang Jichao and his party came to Haiyang Sweater Cluster, Sun Chengming, chairman of Haiyang Knitted Sweater Industry Association, said, "Haiyang Sweaters organized 12 enterprises to participate in the exhibition‘ Haiyang sweater ’Haiyang sweater, a regional brand, is also actively improving the design ability of the enterprise. " Yang Jichao strongly affirmed the development path of Haiyang sweater to enhance the brand image by design, and hoped that Haiyang would continue to enhance its design ability and design level.

In the Qinghe Cluster Exhibition Area, Fang Chunde, Deputy Director of Qinghe Cashmere Products Management Committee, introduced the cluster's participation to Yang Jichao and his delegation. Qinghe organized six enterprises to participate in the exhibition, including Huajiana, Yishang, etc., mainly promoting cashmere brands. Among them, Yishang is a well-known trademark in China and has participated in the exhibition for many consecutive years.

Finally, Lin Yunfeng said that in recent years, PH Value Spring Knitting Exhibition has been transforming into a professional knitwear exhibition. In the past two years, the transformation has been successful, "At present, more than 80% of the wool knitting exhibitors have participated in the spring exhibition. Puyuan, Qinghe, Haiyang, Honghe, Dalang, and domestic famous wool knitting brand enterprises Shengdiou and Rabbit Emperor all attended the exhibition to participate in the grand event. Under the background of consumption upgrading, these clusters, together with their excellent enterprises, have brought new technologies and new trends of knitting products."

He also said that at present, with the upgrading of consumption, the era of personalized and diversified consumption has arrived. Consumers' pursuit of fashion and design has gradually become a new personality label of the textile industry Knitting industry It has always been closely related to fashion. The rise and promotion of knitting design, innovation and development of knitting design are also PH The direction that Value focuses on and guides.

For more wonderful reports, please pay attention to the World Clothing, Shoes and Hats Network.