CHIC: Original Design Is "Just Need".

With the rise of consumption power after 90s,

With the further absorption of original designs and the upgrading of concepts such as "experience economy", "new retail" and "personalized consumption", market opportunities for Chinese designer brands are gradually emerging.

Just concluded

From the point of view of commercial appeal, the purpose of the original design brand of the exhibition is very clear. Some of them are looking for agents to join. Others are clearly pointing to the buying platforms such as Dong Liang, hive showroom, and even Crawford, as well as domestic giants such as Tmall and Jingdong.

From the perspective of commercial value, exhibitors generally have rich practical experience and have a relatively mature foundation in sales and channels.

Buyers are more demanding.

With the buying shop and the buyer system entering "golden gear",

Continue to erupt, but the criteria for buyers to select brands and product lines are also rising.

The original women's clothing brand, Shan Zi, who was the main knitting craft, accumulated thousands of buyers and agents resources last year, and returned with a new series of "catch fish" this year.

In the eyes of outsiders, "designer" is very tall.

For an independent designer, it faces many unknown challenges.

Designers should not only understand their creativity, design, painting and display, but also have good taste and good image.

Shan believes that attending exhibitions is very helpful for independent designers, because every link must be grasps in person, and they are all familiar with the opportunity of the apparel industry chain.

In last year's CHIC2016 (Autumn), scenes of crowding are very much in sight. This year, we feel a clear signal that buyers have higher requirements for product design style and tide flu.

Although the growth of the industry is getting better and better, the development of the original designer brand still needs to face the change of the market environment, especially facing the market background of the increasing consumption power of the post-90s generation.

Style must be derailed.

In the world of design, there are no established rules.

In the design strength exhibition area, there are both new talent and big coffee.

At the exhibition, China's top ten designer, Shijie, once again brought his original collection platform to the scene. On the one hand, he hoped to further open the market and harvest the effective commercial resources, especially the cross-border resources of cultural and artistic businesses. On the other hand, the designer himself was also searching around the exhibition site to understand the market and observe the trend.

More than 20 sales outlets have been distributed in the country, and this year brings a new brand, "poetry and Jane," which is well received in the art and commercial and multi brand stores.

Another Chinese top ten designer, Wan Mingliang, took the Jack One original designer brand two degrees, and attracted a large number of buyers to watch with an unusual behavior art.

Wan Mingliang joked that last year he and Shi Jie had only two "old faces". Last year, many of the fashion industry's old friends came.

Perhaps in fashion circles, the only rule is "constantly breaking rules".

This year, Wan Liang invited the artist's old friends to improvise his hand and splashed ink on the clothes he wore.

Wan Mingliang said that after years of making men's clothing, it was inevitable to encounter creative bottlenecks, but the current business environment actually encouraged designers to stick to the same style.

"Last time after the exhibition, many customers were concerned, and the results were very good.

Besides, the exhibition actually helped me find new ideas, "Wan Ming said. He used all the fabrics he developed with calligraphers and was unique in the market." maybe next year I will attend the fabric exhibition. "

The same choice of "return", and butterfly news network.

Unlike last autumn's exhibition, the butterfly news network has reached 700 square meters, and the display of designer brand has also been added. In addition, the function robot of the exhibition entry also acts as a function of reception, explanation and guidance, so that the Internet platform that focuses on trend consultation, fashion education and resource docking will have a sense of the future.

Multiple factors positive

With the traditional industry entering the shuffle period, the more talented people are, the easier it is to discover. Therefore, the original designer brand should actively enter the market and improve the exposure rate.

For example, designers are busy with the thousands of professional spectators from the buyer's shop and the collection store. Tudoo, the new model of the three life living hall, the 100 art Fu life hall integrated store and so on are also experiencing the new trend of "experience retailing" and become the buyers' close attention.

From the current exhibition, the exhibitors and brands of design strength have rich experience in business practice. Brand style, online and offline marketing strategy, sales platform, product supply chain and other links are quite mature. From the perspective of repetition rate, the business objectives of the original design brand can be easily realized; local buyers have strong demand for a large number of brand new exhibition platforms, and the local market is highly eager for mature and commercialized original brand.

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