The Second International Sports Industry Fair Will Be Held In Jinjiang, Fujian, China Shoe Capital.

From April 18th to 21, the nineteenth China (Jinjiang) international footwear industry and the second International Sports Industry Fair will be held in Jinjiang, Fujian, China's footwear capital. The Expo is hosted by the China Council for the promotion of international trade, the China Light Industry Federation and the China Sporting Goods Industry Federation. The Jinjiang Municipal People's government, Jinjiang International Chamber of Commerce and Jinjiang footwear industry association undertake the Expo.

The China (Jinjiang) International Footwear exposition, which began in 1999, has been carefully nurtured for eighteen years. Its exhibitors spread all over the world. Its exhibits are complete in category, on-site service is in place, and the supporting activities are colorful. It has been praised by the people from home and abroad. It is known as "the ten great charm exhibition of China", and is a barometer and weathervane of China and even the world shoe making industry.

On the basis of the "internationalization" vision and on the basis of the former Vietnam Pavilion, this year's exhibition will set up the "one belt and one road" brand hall in Jinjiang, India, Bangladesh and Uzbekistan to participate in the exhibition. This will promote Jinjiang enterprises to strengthen exchanges and cooperation with the Southeast Asian market under the background of "one belt and one road".

To further enhance the internationalization level of the exhibition, the organizing committee, relying on media, alliances and intermediary companies, cooperates with the mainstream media in more than 20 countries and regions, and Facebook and tubing and other international social networking platforms, innovating the introduction of visual platforms, promoting professional exhibitions at home and abroad, opening multi public platforms, and launching mobile clients. At present, professional purchasers and buyers from France, Italy, Australia, Columbia, South Africa and other more than 30 countries and regions have been invited to participate.

In addition, the organizing committee plans and designs exhibitions in accordance with international standards, such as improving the statistical function of electronic admission tickets, adding new leisure negotiation areas, and introducing international volunteers.

In recent years, Jinjiang Traditional industrial upgrading roadmap is inseparable from a core: that is innovation driven, focus on intelligent, service-oriented, high-end, differentiated development direction. Jinjiang sporting goods enterprises, represented by Anta and 361 degrees, are focusing on scientific and technological innovation to stand out and create a new round of transformation and upgrading with ingenuity and wisdom.

In order to give full play to the leading role of innovation in the transformation and upgrading of enterprises, the Expo will hold several professional forums and conferences, as well as the 2017 China (Jinjiang) sports industry development forum, the launching ceremony of the "Internet plus footwear industry" project in Jinjiang, the Fujian footwear industry innovation Technology Alliance unveiling ceremony and the shoe making Committee. Sole The activities such as the awarding ceremony of the working group will promote the coordinated development of Jinjiang's traditional industries and the transformation and upgrading of enterprises.

In addition, the organizing committee will jointly set up a "2018 spring and summer international shoe, shoe and sporting goods exhibition" exhibition area to showcase 2018 of the latest international sports shoes, children's shoes, fashionable shoes for men and women, shoes materials and sporting goods in Italy. During this period, we will invite the trend experts in Italy to hold two popular trends lectures, and authoritative interpretation of the latest trend design trends.

At the Rio Olympics in Brazil last year, sports brands from Jinjiang, Anta, 361 degrees, Jordan and Shu Hua were competing for the world. As the first Jinjiang sports goods industry with a scale of over 100 billion, with 21 state-level brands and 21 listed companies, it has obvious advantages in the whole country. How to make the advantages become a winning trend? Jinjiang's choice is to build sports cities, promote the integration of sports and culture, tourism, finance and the Internet, and explore new formats and new modes. added value We should promote the development of sports industry to high-end and promote the transformation and upgrading of Jinjiang's industry, economy and city.

At this fair, Jinjiang will focus on the whole sports industry chain and integrate sports experience and sports services into one. On the one hand, we should strengthen the brand aggregation effect, and participate in exhibitions such as Anta, 361 degrees, Shu Hua, Carle and other famous sporting goods companies and brands, and organize related activities such as walking show during the exhibition to enhance the influence of the industry and brand. On the other hand, there will be a variety of supporting sports events during the exhibition, including the Jintai college basketball invitational tournament, the second Jinhua Cup "the cross strait and the mass badminton competitions in Hong Kong and Macao", and so on, forming a good atmosphere for the whole people to participate in sports.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.