Sports Goods Network Marketing Mode Will Bring Surprises In Another Form.

In recent years, the maturity of China's sports industry has been increasing, network sales mode has become increasingly diversified, and sports industry network marketing has become increasingly diversified.

At the present stage, the characteristics of the network economy and the characteristics of the sports industry are conducive to promoting the sustainable and healthy development of the sports industry in China.

At present, the sports industry network marketing has the characteristics of relying on the professional three party platform, the operation of homogenization and the combination of online and offline.

On this basis, according to the essential attributes of sports industry products, such as "consumption", "Sports" and "specialization", the sports industry network operation will appear department stores and simplified ones.

The development of large-scale professional sports industry supplies and other sales websites; the further balance and coordination between entity stores and network operation will be the inevitable trend of the development of sports industry network marketing mode in China, and then put forward the industrial development countermeasures and suggestions focusing on the essential attributes of sports products.

The development of sports products is directly related to other sub industries. Therefore, the development of sports goods industry is also related to the development of sports industry in a considerable degree. The research on the status of sports goods industry will also directly or indirectly contribute to the research of various fields of sports industry.

In the background of the rapid development of e-commerce in recent years,

With the opportunity to integrate into it and conduct business activities through various modes, online sales have become an indispensable sales tool for the sporting goods industry in the Internet age. However, the network operation of sporting goods has only been in existence for more than ten years.

Business mode is the general name of a certain type of method adopted by enterprises according to the business purpose of enterprises.

Including the business scope of enterprises in order to realize the value orientation, the location of enterprises in the industrial chain, and the way to realize the value under such a positioning are still at the exploratory stage. In the network economy, there are more diversified business models.

Whether these parallel business models are suitable for China's sporting goods market economic environment and what kind of impact it will cause on the development of China's sporting goods market is worth the attention of the sports industry. In this regard, sports goods are very broad. Besides the usual shoes and clothing, equipment and protective equipment, it also includes special facilities, trophies, medals, coaches, supplies and so on. The network operation mode of different types of sporting goods will become confluence or diverging, and the mode of operation should be more frequent for more than 10 years.

According to the scope of its business, the location of its industrial chain, and the way and method to realize its value under the positioning, China's sports products network sales mode is classified into the following types: the brand self employment refers to the sales mode of the sporting goods brand manufacturers or top agents through the brand official website, such as Nike, Adidas, Lining, Anta and other domestic and international sports shoes and clothing brand and graphic equipment brand, as well as the stadium equipment brand such as knocking, and so on.

The products sold in such official website are mostly sold in the year, and are classified according to the items, purposes, sex, and series, which are beneficial to the choice of brand goods, but their selling price is generally higher than other sales platforms, and there are few independent marketing promotion activities of each sports brand official website.

Generally speaking, because it is in the high-end of the network economic industry chain, it is not only the direct operator facing the consumers, but also closely related to the supply sources of the passive sellers. The positive sales behavior of Mandarin will directly affect the performance of the lower dealers. Therefore, besides the sales, the business scope will be more as a product distribution channel and a brand symbol.

The sports goods monopoly website refers to the sports goods sales website specializing in one or more sports equipment.

Provide more professional services; but the items with clear items and consumption habits are limited in sports, so such electricity providers are mostly concentrated in golf and a few other projects, and the equipment for such projects is similar to that of Lei Lei, and are limited by limited brand and sourcing channels. Therefore, there are many duplication of goods in this kind of electricity supplier, and the difference between the same goods on different websites is relatively small. At the same time, because of the website's self operation, the lack of corresponding regulatory mechanism, the lack of authoritative protection for shopping safety, and the limited volume of its own body, it is unable to carry out a wider range of promotion and marketing, and the management situation is generally not good.

Generally speaking, the business scope of this kind of marketing mode is concentrated on collective sports, and the degree of specialization of sports is relatively high. In a relatively specific level, the location of the network sports economic industry chain directly facing the lower position of the terminal sales market is restricted by its own ability to operate in a limited way, and it is difficult to establish a high reputation and reputation. Therefore, its survival is the most worrying thing in the sales mode of the existing sporting goods.

This mode of operation refers to some integrated shopping websites as the main business entities running sports goods mode, such as Jingdong, Tmall, etc.

The number of sports goods provided by such sales mode is relatively small, mainly based on footwear, clothing and household sports equipment, and basically does not sell specialized facilities. The items involved are concentrated on a few popular sports.

Generally speaking, because of its own basic volume, it can conduct more comprehensive marketing promotion, and it is easier to establish its own popularity and credibility. It has more advantages than the sports goods sales website in the game with the upper suppliers.

At the same time, it is also subject to excessive body weight. The sporting character of sporting goods is difficult to be reflected in its business scope and mode of operation.

The third party platform refers to relying on third parties.

Platform for business mode.

The website provided to the third party trading platform is divided into supply operators and autonomous open 3 party platforms, such as Taobao and other three party platform integrated shopping websites.

The second category refers to the three party platform, such as vip.com, which is closely related to businesses and strictly controls the way of operation.

Such sales mode has provided more optimized business conditions for the third party network sales platform, and the advantages of operating costs and business marketing have attracted various businesses to enter. The three party platform has no restrictions on the business scope of businesses, thus further expanding the scope of operation of sports marketing sporting goods, and objectively promoting the specialization of sporting goods network sales, but it is also subject to the operation of the third party platform.

Since March 1998, China's first Internet Internet paction has been successful for more than 10 years, and 10 of the whole e-commerce business is changing rapidly.

As one of the market segments, the sporting goods market is constantly exploring and developing, and forms a pattern of coexistence of various modes of sales. However, there are still some problems that need to be perfected and mature in the rapid development of sports goods in the tide of e-commerce. And the development direction of the 3 essential attributes of sporting goods consumption, sports and specialization is constantly balanced, and the development trend of its sales mode has finally come to an end.

Under the trend of sports industry network marketing, we can only take advantage of the essential attributes of sports products and integrate with our own conditions so as to find out a healthy and healthy development mode for the development direction of sporting goods industry.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.