China Leather Association Went To Liaoning To Promote Healthy Development Of Fur Industry In China
In order to grasp the development status of fur industry in China and provide targeted and effective services for the industry, we will promote the healthy development of fur industry in China.
On April 7, 2017 -11, Huang Yanjie, director of the Ministry of industry of China Leather Association, and Wang Dianhua, director of fur economic animal breeding, went to Liaoning to investigate the Fengcheng high Tae marten, Jinzhou Mingwei mink industry, northern mink breeding industry, Zhuanghe mink breeding Association, and the breeding of fur miners and other fur breeding enterprises in Jinzhou.
During the survey period,
China Leather Association
Huang Yanjie, director of the Ministry of industry, held talks with local representative enterprises, listened to the development of local enterprises in 2016, and understood the major difficulties faced by enterprises, as well as their views on the future development trend of the industry.
The survey results showed that the number of seed farms decreased, but the quality of the skins increased significantly compared with the previous ones, and the standardization, scale and standardization of farms increased gradually.
On the other hand, due to the widespread spread of Aleutian disease, a large number of imported species did not achieve the desired results. Fortunately, most of the farming enterprises visited have already realized this problem and began to strictly control the generation and spread of the disease.
During the research period, Shun Zi visited a group of local representative and leading enterprises such as thousand clothes, purple Fei people, burshing group, vadel dress, Jin Tailong dress, etc. these enterprises began to consciously strengthen R & D investment, formulate personalized marketing strategies and services, vigorously build their own brands, and voluntarily jump out of the vicious circle of low price and vicious competition.
Product inventory
The rate is obviously lower than the average level of the industry. It is the pioneer of structural supply side reform, and it will also be the hope of Tong Erbao fur industry and the development of the whole country in the future.
Through continuous innovation and innovation, the fur processing industry of Tong Er Bao is expected to brighten the golden signboard of "fur city of China".
In the course of the investigation, director Huang Yanjie also communicated with Yang Weixing, director of the Tong Er Bao new town management committee, on the overall situation of the development of the fur industry in Tong Er Bao. Huang suggested that the garment processing industry should recognize the development situation of the industry and plan the annual production plan to avoid the risks brought by the market inventory.
Transformation and upgrading
Build a platform to break through the bottleneck of development.
Through investigation, the China Leather Association will carry out more effective work according to the actual situation of the industry, serve the development of the industry and serve the member enterprises.
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In 2016, the global economic downturn, market demand and export weakness weakened. Facing the intricate market situation and internal and external competition, China's leather industry further promoted pformation and upgrading and pressed ahead.
In 2016, the industry showed a marked decline in the business climate index, a slowdown in sales growth, a year-on-year decline in profits and a sharp decline in exports.
In view of the first decline in industrial profits in 18 years, the simultaneous decline in import and export, and the first two consecutive decline in the export industry in twenty years, imports declined for the first time in 2009. Therefore, the major economic indicators system of the industry has changed considerably, and the industry has entered a period of deep adjustment.
Throughout the past 2011-2016 years, the annual light curve of the leather industry index has shifted down year by year. The monthly average in 2016 is 86.9, a decrease of 2.5 points compared with the previous year, and the annual average level is in the gradual cooling zone. The three main indexes of sales revenue, total profit and export boom have declined compared with the previous year, and they are in the cold, cold and stable range respectively.
In 2016, China's main leather industry (leather, fur and footwear and footwear) enterprises completed sales revenue of 1 trillion and 400 billion yuan, an increase of 3.2% over the same period, and the growth rate dropped 2.9 percentage points.
Taking June as a watershed, the growth trend of industry sales revenue growth is becoming more and more obvious.
The main industries such as shoemaking, bag and suitcase grew steadily, while leather making went down year by year, and fur clothing fell the largest year-on-year, at 7.1%.
The total profit of the industry was 86 billion 240 million yuan, down 3% from the same period last year, and the growth rate dropped by 8.5 percentage points. The cumulative profit of the industry has declined for the first time since 1998, and has continued to decline since the second half of this year, showing no obvious signs of improvement, improving the quality and efficiency of operation, and adjusting the structure and steady growth as the primary task of the industry.
Among them, the footwear industry occupying half of the total profits of the industry fell 0.4% year-on-year, and fur clothing was the largest segment of sales and profits, with a profit drop of 43.1%.
In 2016, the sales of key footwear products of the 15 e-commerce websites increased by 92 billion 230 million, up 9.8% from the same period last year. Sports related categories were growing at a high speed, and bags for men and women dropped sharply.
Data show that the sales growth of online shoe bag products is higher than that of sales. The low price mode is still the main feature of net sales products. In the long run, the declining prices are not conducive to the healthy development of the industry.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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