Can Trademark Investment Replace Domain Name Investment?

As an Internet veteran, witnessing and summarizing the "domain name investment" may be misunderstood, but the "domain name investment" industry is indeed at an important turning point.

At the beginning of 2016, the cold wave of domain name investment began to hit. At that time, I published the book "domain name investment: from entry to Mastery". Although the content of the book has been well received by the industry, it has not activated the market.

A year has passed, and the domain name investment industry is like an invisible hand stirring the market.

While domain name investors can not afford to eat in the mountains, some people are starting to expand their new investment fields, and trademark is a highly similar attribute to the domain name, plus the relevance of domain names and trademarks in terms of intellectual property rights. "Trademark investment" has become a new direction of their concern.

In 2016, the launch of the "domain name + trademark" concept launched a sensation in the industry. In April 2017, the Trademark Office launched a new policy to reduce the official registration fee by half, further promoting the "brand investment" boom.

Can trademark investment really replace domain name investment?

The reason for this substitution is:

First, from the rate of return on investment, the cost of trademark registration has been reduced to 300 yuan. The annual cost of a category trademark is only 30 yuan, which is much lower than most of the domain names.

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According to statistics, China's trademark trading price is over 10 thousand, with an average return of more than 30 times. This has to make many people heartbeat.

Two, from the perspective of investment risk, we can register trademarks in China through individual and company business licenses. If there is a small number of trademark categories corresponding to the industry under a main body, there is almost no risk.

If you are professional enough to register 50, the cost will be 15 thousand. Even if it can not be sold for a time, such an investment amount can also be accepted by many people.

Three, from the perspective of investment return cycle, it takes almost 1.5 years from the registration to the next card, and most trademarks can only be pferred after the certificate is issued, and the investment cycle is too long.

However, since 2015, the Trademark Office has continuously optimized and improved the trademark policy, improved the speed of examination and reduced the time of issuing certificates. In March 2017, the trademark online pfer function was also launched, which greatly improved the convenience of trademark circulation and promoted the convenience of investment.

Although there are many similarities between domain names and trademarks, there are many objective differences, which lead to the substitution of trademark investment for domain name investment.

The reasons are as follows:

First,

Too high.

Any investment target that can cause investment trends must be easily understood or easily understood by someone in an industry.

But trademark is too professional, divided into 45 categories, but also requires professional tools to assist in query comparison to get the success rate of registration. In the middle, it involves the judgment of blank period.

The domain name only needs to be querying online, and others can be registered without registration.

This is why many trademark platform trademarks are much more expensive than official fees, because in addition to official fees, they need more professional work.

Two, policy and legal risks.

The essence and original intention of the trademark is to adjust the legitimacy of the market and the normal business order. If it is turned into a fried work of investment, it is contrary to its original intention.

Therefore, it is speculated that there will be a series of corresponding policies to regulate trademark registration, pfer, alteration and so on, so as to prevent trademarks from becoming investment and speculation.

Three, the stability of the target.

As long as the domain name is registered and renewal time is long enough, it is almost impossible to lose it. Even if there is arbitration, there is no big problem in paying attention to the mail and responding to the problem in time. The domain name will always be in your control.

However, there may be many situations in the middle of the trademark, such as being cancelled or declared invalid, in order to protect the trademark.

Positive significance does not exclude that there will be some new policies that are quick to affirm and declare invalid.

Then there will be a pattern of coexistence, but it is undeniable that the number of trademark application registration will continue to increase, and it can not be judged whether it is used for company use or investment.

The half of the official registration fee is enough to prove that the state promotes the overall development of China's intellectual property rights, and guides enterprises to attach importance to trademarks. This is absolutely positive.

Like the slogan of "fire net", we will cheer for China's knowledge of production and start with trademark registration.

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