Why Does Japanese Fashion Master Wakubo Rei Have A Legendary Position?

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Oscar Met Gala is actually a charity banquet hosted by the fashion house of the Metropolitan Museum of Art in New York, also known as Met Ball. Since 1971, celebrities have been invited to attend and wear fashionable clothes with the theme of the year. For example, last year's "Manus x Machina:Fashion" and "2008" were quite interesting, except for special topics.

Solo Exhibition, such as Christian Dior in 96/97, Alexander McQueen in 2011 and so on, and this year is the theme of Wakubo Rei, with the theme of "still alive" designer. It is the second place after Yves Saint Laurent of 83/84 year, and also witnesses Wakubo Rei.

The pivotal position in the circle.

The exhibition of New York metropolis Met Gala 2017 will start from May 4th to September 4th, and about 120 pieces of Wakubo Rei's works will be exhibited. It will be another week before the exhibition begins. It is time to review why the Japanese fashion master has a legendary position.

1. never set up a fashion brand.

Wakubo Rei founded COMME des GAR ONS in 1973, meaning "like a boy". It is learned that the name comes from the lyrics of 60s French song "Tous Les Gar ons ons et Les filles". "Unlike the other brands, the name of the designer is the brand name. Wakubo Rei believes that the brand is not his individual but the group.

COMME des GAR ONS released the first women's wear series in Tokyo in 1975, and then launched the men's wear series HOMME in 1978. The way to lay the brand on the international road is the women's dress presentation in Paris 1981.

But the most interesting thing is that Wakubo Rei himself did not take courses in fashion or study abroad. He can imagine how powerful his creativity is, and the genius will not be beat by his degree.

2. subvert European fashion industry

Before COMME des GAR ONS landed in Paris, European fashion was still dominated by luxury. Its first series of "Destory" published in Paris in 1981 subverted the Europeans' recognition of fashion at the time of washing clothes, making old and broken clothes. Although the evaluation was extremely derogatory, her unique design aesthetics such as asymmetry, loose and rebellion had affected the later development of the fashion industry. No wonder even Marc Jacobs thought that Wakubo Rei and Martin Margiela were the most influential designers in today's fashion industry.

The creation of 3.Dover Street Market

In 2004, Wakubo Rei and her husband, Adrian Joffe, opened the first Dover Street Market in Dover Street, London, selling more than COMME des GAR ONS. With the concept of "des", we gathered all the things that she liked, including fashion, art and family products, and changed the sales mode of traditional boutiques.

But now Dover Street Market is still called DSM, but it is no longer in Dover Street, and it has been opened in New York, Tokyo, Singapore and so on, each of which is a local fashion landmark.

In addition to selling limited edition clothing, Dover Street Market is also frequently associated with different brands as an independent fashion unit outside COMME des GAR ONS.

4. bring up the younger generation.

As a fashion master, Chuan Jiu Bao Ling has also promoted talented young people. The most famous of course is Watanabe Junya, who used to be the COMME des GAR ONS ONS printer. He was even appreciated by Wakubo Rei. He established his own brand JUNYA WATANABE COMME des GAR DES, and Maruryo Fumihito, Abe Junichi, Abe Chito's Abe Chito were all the disciple of Wakubo Rei. Even in recent years, the most popular red flag is also the red hand of the Wakubo Reichi, and the influence of Lingjie on the fashion industry can be imagined.

5. joint series

Met Gala 2017 outpost and 5 Wakubo Rei and COMME des GAR ONS ONS subverting fashion circles

In addition to having a large number of branch lines, COMME des GAR ONS also has the most successful joint formula in today's fashion circle. Fast fashion H&M and luxury brand Louis Vuitton have been in the COMME des GAR ONS ONS list. Apart from business considerations, Wakubo Rei once said that joint name is an opportunity to make something that she can't build, such as the recent red spark, which should be one of the most popular, and the most fashionable crazie must be associated with the company.

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