CHIC2017 (Spring) Is Playing The Role Of Asian Fashion.

From the mainland, Hongkong, China, Macao, China, Taiwan, Korea, Japan, France, Italy, Germany, the United Kingdom, Spain, Peru, Australia, Canada, Switzerland, Greece, Turkey, Brazil, Denmark, Sweden and India, 21 famous brands, advanced customization, innovative mode brand and "quality" brand are gathered in the global fashion exhibition area.

China, Hongkong, Taiwan, China, Macao and Korea have brought new Asian Fashion forces, and Asian fashion has risen vigorously.

The rise of accessories highlights the concept of big fashion.

It is said that fashion =50% clothing +30% accessories +20% makeup.

In the global fashion exhibition area, reporters found that more and more overseas brands brought accessories and bags to the CHIC exhibition site.

The French Pavilion, the Korean Pavilion and the Chinese Hongkong exhibition hall can be seen everywhere.

The Marco Visconti brand in Hongkong Exhibition Group provides clothing and accessories for consumers with the concept of simple and comfortable wear.

"Fashion is not only reflected in clothing, but the ornament of accessories can make clothing more changeable. Good accessories can make the finishing touch."

For example, many young women now like plain sweaters, if they wear bright necklaces, brooches and so on.

It will make the sweater more vivid.

Chen Siyong, the marketing director of the brand, said.

Speaking of accessories and bags, we have to mention the Korean Pavilion.

"We used to select large brands that have not yet entered the Chinese market to participate in the exhibition. However, with the development of the Internet and the increasingly diversified demands of the market, we are not only concerned about the brand of women's clothing while selecting the exhibitors, but also choose some distinctive jewelry, bags and children's clothing brands to meet the market demand to the greatest extent."

Kim ye ye, director of fashion group of Korea Fiber Industry Federation, told reporters.

The spring of minority brands is coming.

Flagship niche

Creativity and ingenuity, the combination of elegance and individuality has become a highlight of the Hongkong Pavilion.

DorisKath is a fashion brand created by Hongkong local fashion designer Doris Kath Chan in its name in 2014. It specializes in designing and sewing evening dress, bridesmaid skirt, wedding dress and multi-purpose cocktail dress.

The design concept of "one skirt is multi-purpose" is the unique charm of Doris brand. Through simple disassembly and assembly, it can make women with different personalities and bodies achieve decent dress on different occasions.

"For example, this skirt can be worn outside for a small suit during the day, and after work, you can take off your suit and remove the detachable part of the skirt. It will become a short skirt with a short bra, which is very suitable for occasions such as cocktail parties."

Doris Kath Chan pointed to a little black dress at the exhibition site, telling reporters.

Similarly, the Hongkong brand facing the small customer base also has the 112mountainyam brand of My Fashion International Limited.

"Personalization is our advantage. We adhere to the new luxury line, advocating the mixture of different fabrics and elements. Our target audience is a part of consumers who focus on being happy and willing to express their inner feelings."

Ren Minghui, the brand director, said: "personalization is a major trend in the future. I believe this trend will become more and more obvious in the future.

This is the first time we have visited the CHIC exhibition. I find that there are many customers on the exhibition site, which helps us to find customers who are suitable for their brands.

Chinese market has boundless potential in the future

With the rapid development of the Internet and the rise of China's overall national strength, more and more overseas exhibitors are concerned about the future growth of China's clothing brand market.

"Now a lot of Korean companies want to enter the Chinese market.

Nearly half of the exhibitors in this year's exhibition are in CHIC Exhibition for the first time.

Kim Yee told reporters.

At the same time, Kim Yee also said that although the specific data still need to be counted, according to the exhibitors' view, this year's on-site consultation customers doubled than last autumn, and the results of the exhibition are expected.

Not only South Korea, China, Hongkong and other Asian exhibitions are optimistic about the Chinese market, but also overseas exhibitions such as France, Italy, Germany, Peru and Turkey are also confident of the future of the Chinese market.

"The turning point for international brands to enter the Chinese market has arrived."

Stella, Stella Cadente's design director, said in an interview with reporters.

Stella Cadente is a fashion design studio in France. It mainly provides one-stop service such as brand planning, design, publicity, study and so on, and has stationed in France, Morocco, Brazil, China and other places.

The studio has been in China for more than 6 years, and Stella is very confident about the prospect of China's market.

She believes that China has changed a lot over the past few years. In 90s, China's brands were relatively single and had no own characteristics. But after 2000, the brands had undergone great changes. Especially with the rapid rise of the Internet, the younger generation growing up in the context of collision and integration of entities and online markets had their own understanding and recognition of fashion trends around the world, and now it can be regarded as a turning point for the Chinese market.

Those brands that really want to do well need to find a good way to form their own brand characteristics and to precipitate them.

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