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    The Electricity Giant Has Laid Out &#34; The New Retail &#34; Liu Qiangdong Couples Both Set The Station.

    2017/4/18 10:39:00 55

    Electricity GiantNew RetailLiu QiangdongRetail BrandAlibaba

    When it comes to big events, there must be electricity business.

    Alibaba

    A few days ago, Alibaba group and Beijing satellite TV formally signed the "strategic alliance agreement". This is also the first time that Alibaba group has launched a comprehensive cooperation with provincial satellite TV.

    Such cooperation will provide greater possibilities for Ali to deploy traditional media industry, or for Beijing satellite TV to actively embrace the Internet.

    In fact, Ali had already used the "Tmall double 11 carnival night" activities and other activities to carry out the "network platform linkage" test water. At that time, the evening party not only won the crowning of the night's ratings, but also created the peak volume of pactions.

    The cooperation between Ali and provincial satellite TV may make television shopping more closely linked with mobile shopping.

    In addition, Tmall electric announced its strategic and latest data in 2017: 1, Tmall electric city this year's focus on business empowerment, to help brand businesses to achieve consumer operation and all channels to open up; 2, family scene consumption demand diversification, health become the core concept; pure natural materials become the consumption trend of home appliances.

    3, customization has become a new trend of consumption. Brand segmentation has become the trend of the industry.

    Liu Qiangdong, who has always played quite a lot, has no shortage of topics after his boss, miss Liu Qiangdong, married a tea lady.

    Recently, Jingdong launched the brand clothing new product, boss mother "milk tea younger sister" Zhang Zetian even personally launched, has photographed a group of pictorial for him, at present this product has already put on the Jingdong official website.

    Some media people say that this price seems to be a high-end product, and it should be positioned as a high-end product and a product for young online shoppers.

    The industry believes that the brand fever brought by "milk tea sister" Zhang Zetian will undoubtedly open the door of the "niche" market to the public, but this bowl of milk tea flavor "Gao Tang" officials will not pay the bill to say otherwise.

    The boss has personally stood for the Jingdong, boss.

    Qiang Dong Liu

    Of course, you can't be idle.

    In April 10th, Jingdong group CEO Liu Qiangdong announced the "million convenience store program" in his personal headline: Jingdong will open more than one hundred Jingdong convenience stores nationwide in the next five years.

    Half of them are in the rural areas.

    However, Jingdong has not disclosed the details of the store, but simply said that "Jingdong convenience store is not a traditional convenience store form, but a new comprehensive innovation under the Jingdong line".

    In addition, Jingdong, a supermarket fresh O2O platform, recently released a new strategy of "retail empowerment" in Beijing.

    Dada Jingdong CEO Jia Kui Qi said that Jingdong will be able to empower the traditional retail industry through the three aspects of "traffic empowerment", "efficiency empowerment" and "user operation empowerment", so as to solve the pain of traditional retailing industry and help the traditional retail to complete the pformation and upgrading of the Internet.

    At the same time, the site also released "Jingdong supermarket fresh big data report", through big data analysis for the increasingly hot online fresh consumption has made a new interpretation.

    In 2017, when the convenience store fire broke out, Ali's box and horse production was stranded at the first store in Beijing. Yonghui, a Jingdong shareholder, is about to launch the "super species" into Beijing. The big tycoons want to get a slice of the market online, but in the end, who can get better? Let's wait and see.

    In addition to the two leading actors of Ali Jingdong, the major events in the retail circle are, of course, the performance of Suning Guo Mei.

    Gome Plus has been online for nearly 4 months. Gome Internet Ecosystem (sharing) technology company CEO Fang Wei finally said it would formally test the water social networking business, hoping that through social and business integration, the use of information dissemination, and promote the sale of goods, forming online and offline integration and closed loop ecosystem.

    According to the introduction, Gome Plus platform, through the sharing and dissemination of social links, and after the formation of big data in the system, users recommend commodities.

    Gome Plus will also cooperate with life service platform, sharing resources between both sides.

    On the other hand, suning.com announced its first intelligent product independence.

    Retail brand

    YOUQU excellent interest, in the store to add intelligent area and Internet + communication area.

    It is understood that the best interest is Suning to build a store of "black technology" brand store. The store will include VR, robot, UAV, intelligent digital audio-visual, smart watch, smart home appliances and other hot products.

    In the past few days, Suning Consumer Finance Co., Ltd., which was the same as suning.com, announced the first quarter earnings bulletin in 2017: operating income of 45 million 295 thousand yuan in the quarter, up 104% over the same period last year, and net profit of 7 million 620 thousand yuan in the current quarter, an increase of over 124.7% over the same period last year.

    According to the introduction, as at the end of 2017 3, Suning Consumer Finance Companies's consumer credit products "willful payment" accumulated more than 13 million loans, and the total loans were more than 15 billion, and its profit paid by the whole part of the business was more than 50%.

    For more information, please pay attention to the world clothing shoe and hat net information report.

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