The Pformation Of Fashion Industry To Fashion Industry Is Not Overnight.

There is no sunset industry, so is the clothing industry.

Facing fierce competition and ramp up pformation pressure, China's clothing industry is breaking into cocoons and becoming butterflies, making efforts to reform its own appearance, leading consumption, changing life, and moving towards the fashion industry full of cultural connotation, life philosophy and technology manufacturing.

How long will it take to go from Chinese clothing to Chinese fashion?

On the China Fashion Week, entrepreneurs, designers and market analysts gathered to brainstorm.

To make clothes famous, we should not only have the concept of internationalization, but also highlight the characteristics of Oriental culture and lifestyle. Only by combining them skillfully can we become strong in the market.

On the fashion week, a publication called "living on the left" attracted public attention.

A song begins, and the model is decorated with improved suit.

Exquisite embroidery, elegant colors, supplemented by body fitted cuts and bold accessories, make such garments both Oriental and mysterious, without losing the simplicity of the Western atmosphere.

Fang Jianhua, founder of the women's wear brand, "left on the left", says that enterprises should expand their perspectives to life and make fashion with new ideas.

Clothing entrepreneurs believe that with the upgrading of consumption structure, consumers' cultural identity is crucial.

Here is not only the inheritance of traditional culture, but also the understanding and tolerance of the new generation culture.

"Keeping up with fashion will lead to fashion and new market needs."

Xia Guoxin, chairman of the women's clothing brand, said at the forum that some of the new brands were able to counter the trend and benefit from the culture of the new generation.

At present, many domestic garment enterprises including -0.09, -0.25% and so on have created a brand of "younger" and "fashion oriented", which caters for the pursuit of freshness and social media. "36.610"

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A lighter, faster and cooler fashion era has arrived.

To do a good job in fashion industry, we should not only make efforts in design, but also need to make further pformation and upgrading in the breakthrough of sales channels and production service modes.

"Create new values that connect with consumers.

For example, with mobile social networking to release popular trends, and consumers with precise docking and services.

Sun Ruizhe, President of China Textile Industry Federation, said.

At present, domestic clothing brands are increasingly inclined to face up to the way consumers communicate.

Many brands have reduced agents, franchisees and department stores, and increased the layout of e-commerce platforms.

During the fashion week, the invitation of red net to show and watch the exhibition has also become a new trend.

It is worth mentioning that more and more brands are looking for online and offline integration to integrate online sales and offline services.

Fashion week, including the Jingdong clothing, including a number of clothing launches, by scanning the two-dimensional code and other ways to achieve the "show is to buy."

Zhang Rongming, chairman of the underwear brand, said he had been thinking about how to combine the online and offline collaboration to make up for the inability of the shopping mall to try on, and increase the interest and accuracy of the department store's clothing selection.

At present, AI is planning to open a science and technology life hall.

Here, we can bring more experience to consumers through machine interaction, VR watching shows and so on.

In addition, the sharing mode is being tested in the clothing industry and a new revolution is brewing.

Such as integrating idle resources in the industry, achieving capacity sharing, creating industrial platforms, realizing creative sharing, and achieving product sharing through garment leasing and recycling.

Fashion itself is the capture of new things.

To do well in the fashion industry, we must always maintain the determination of innovative thinking and pioneering spirit.

"The cognitive boundary of the founders is the boundary of the enterprise and the boundary of the industry."

Zhao Junhao, founder of the flexible supply chain service platform chain, said that the key to doing business is to have new thinking, change opportunities into opportunities, and turn risks into elegance.

"If the judgement of a problem is consistent for two consecutive years, then I will be outdated."

In Zhang Rongming's view, from the introduction of industrial Internet, building intelligent storage, to research and development can monitor heart rate underwear, is a new idea to promote love from manufacturing enterprises to fashion group.

The marketing mode of signing the net is rooted in the idea of Fang Jianhua, founder of Yin man, from selling clothes to establishing cultural space.

Mao Jihong, the exception, extended his perspective to many aspects of life.

Looking at the clothing industry, entrepreneurs can use new ideas to rebuild connections with consumers and reconstruct new business logic.

In addition to the enterprise itself, the industry is also exploring the more diversified innovation and breakthroughs.

During the fashion week, the China Designers Association and Harbert smart cloud jointly launched the global designer partnership program, which aims to integrate the global designer resources with the Internet, provide supply chain services for designers, and select the right designers for the brand.

Zhang Qinghui, chairman of the China Fashion Designers Association, said that the intelligent collaboration platform will open up a new business cooperation mode and accelerate the landing of fashion.

"We must innovate on the cornerstone of the brand new development momentum, promote the pformation of the garment industry to the fashion industry, and create a new era of China's fashion economy."

Sun Ruizhe said.

For more information, please pay attention to the world clothing shoes and hats net report.