Trademark Intellectual Property Is Priceless. China'S Trademark Registration Protection Enters The Electronic Age.

Trademark for any competitive enterprise, is a need to get involved and understand the field.

In several enterprises that I have served, trademarks are all

It has a decisive influence in the industry, but the management level is very different.

As we all know, trademark is important and intellectual property is priceless.

But in the middle of the actual work, the complexity and fragmentation of trademark matters are really tears.

First of all, you see trademark involves 45 categories, tens of thousands of goods and services.

How to layout this? Simply register a core category, or register across the board.

This is really very simple, and the complement should be perfected.

How much and how much scope should be considered are the details.

After a few years of trademark registration, taking into account the changes in the trade mark classification in a few years, or even once a year, is it necessary for some trademarks to be used without considering whether to cancel the registration of others and allow them to register more goods and services.

In this way, it is necessary to know the existing registration and approximation.

Whether the approximate trademark applied by others is similar or not, is it against it? It is also a headache for enterprises with limited budgets.

If you find an unreliable agency to deal with, it's basically going through the field.

Are you tired? This is not the case of international registration. These are the basic trade marks.

The first service of the "little fat sheep", the name is good, good is good, that is, trademark registration can not be done, because directly reflects the service - hot pot restaurant content.

What do you do? Register little fat Yang.

Later, all over the country were counterfeited little fat sheep hotpot. What should I do?

It all sounds like a joke.

Later, the trademark law was amended, and the leaders and lawyers of the little fat sheep tactfully recognized the unregistered well-known trademarks, and through the explanation of the significance and so on, they finally got a registered trademark on the food and drink, and used the little fat sheep properly.

It is also a blessing in disguise, but in most enterprises only

At that time, because of the heavy lesson, the little fat sheep set up a specialist Commissioner for intellectual property, who specializes in trademark management, objection and rights protection.

I remember when I went to Haidian industrial and commercial bureau to complain about the sale of "little fat sheep" mutton slices in Beijing beauty Mart.

Several members of the law enforcement officers of the industry and Commerce Bureau went to investigate the scene with me to investigate the situation of infringement. The battle was really spectacular.

As a result, the law enforcement officers later said that they constituted infringement and stopped selling, but could not find the legal basis and could not be punished.

As a small law that had just come out of the cottage, he did not dare to argue with others.

Well, a good case is over. Now, think about it. We should sue for compensation.

However, intellectual property rights in those days

It's a real mess with today.

Since last year, the Trademark Bureau of the General Administration of industry and Commerce has conducted various research and fully demonstrated that the whole process of trademark registration has been carried out electronically, and the online application has been extended to all applicants from only trademark agencies, expanding the scope of acceptance of trademark online applications, increasing the proportion of Application on the trademark network, and providing efficient and convenient trademark registration services for applicants.

In 2016, more than 3 million trademark applications were registered online in China.

At present, trademark online application accounts for 88% of the total application volume, and nearly 90% of trademark registration applications are submitted online.

SAIC will strive to implement electronic registration of trademark registration this year or early next year, including the issuance of an electronic trademark registration certificate.

In terms of trademark protection, SAIC has promoted the establishment of a mechanism for combating infringement and counterfeiting, which is suitable for the reform of the commercial system, accelerated the construction of the national credit information publicity system, promoted the registration of trademark, trademark infringement and counterfeiting, and illegal trademark agency behavior into the public announcement system; based on the joint memorandum of cooperative supervision and joint disciplinary punishment signed by the 38 departments of the national development and Reform Commission and the General Administration of industry and commerce, and jointly carried out inter departmental information sharing and dishonesty, and strengthened the supervision of trademark credit.

SAIC has also explored the enforcement of big data supervision and law enforcement, carried out the construction of the information sharing platform for trademark administration and law enforcement, strengthened the supervision of trademarks by means of big data and cloud computing, strengthened the system of Trademark Law Enforcement Coordination and information sharing, promoted the opening of the trademark database, guided the local industry and Commerce regulatory authorities to use the trademark database information, improved the trademark and the data statistics of combating infringement and counterfeiting cases, and actively promoted the construction of the information repository of registered trademark rights protection contacts, providing data support for the local trademark law enforcement.

At present, the information sharing platform for trademark administration and law enforcement has been initially developed and put into trial operation.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.