Vans'S Parent Company'S Performance Is Blocked By Hope In China.

Sports leisure brand

parent company

Group (Wei Fu Group) recently announced the first quarter earnings.

Data show that the group has failed to meet market expectations for four consecutive quarters.

But in its earnings report, it specifically mentioned the growth of the Chinese market, which is also the first performance of VF group after it announced its investment in the Chinese market.

According to the world clothing and shoe net, in the first quarter, the income of VF group's international market increased by 2% over the same period, of which China's area grew by 5%, retail business revenue increased by 6%, and digital business revenue increased by 25%.

In addition, the group's outdoor sports category revenue increased by 2%, of which The North Face and Vans two brands increased by 6% and 5% respectively.

Despite the growth in many ways, the income from terminating operations has dropped by 2% to 2 billion 600 million dollars, and earnings per share have also decreased by 8% to 0.52 dollars.

In addition, the VF group also reported a projected loss of about $5 million 500 thousand before selling some of its businesses.

At present, VF has completely withdrawn from franchising business, including the University Business withdrawing from its brand JanSport, and the Licensed Sports business sold to sporting goods Fanatics.

According to the world clothing shoes and hats net, VF's Licensed Sports business includes Majestic brand specially designed for all kinds of professional sports alliances and institutions of higher learning in the United States.

In April 4th of this year, VF announced the United States.

The electricity supplier Fanatics has reached an agreement to sell the Licensed Sports business, including the Majestic brand, to Fanatics, replacing Majestic by Fanatics to become the official partner of the Professional Baseball League (MLB).

U.S. sports goods business Fanatics official screenshots

In addition, in April, the group also announced the five year plan from 2017 to 2021. The main contents include: 1, reshaping the brand portfolio of the company; 2, pforming it into a consumer and retail oriented business mode; 3, expanding the C end consumers and giving priority to digitalization; 4, adjusting investment in Asia, paying more attention to the Chinese market.

For the Chinese market, VF group CEO said that in the past ten years, the Chinese market has increased ten times, which is the most profitable market for the company.

Therefore, in the next five years, the company will also play a greater role in stimulating the growth of global business.

According to public information, the American Apparel giant VF group was founded in 1899 in ridding City, Pennsylvania, USA. Its outdoor sports brands include Eagle Creek, Eastpak, JanSport, Kipling, Lucy, Napapijri, Reef, SmartWool, The, Reef, SmartWool, and so on; Cowboy brand, Eastpak, and brand; brand image, brand, customer, customer, brand, etc.

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