Hui Jie Underwear Or Will Dig Deep Two Or Three Line City Market

According to the world clothing shoes and hats net, local

Listed company -- Shenzhen

Group Limited by Share Ltd (hereinafter referred to as "Hui Jie shares") the latest quarterly report released in 2017 shows that during the reporting period, the company achieved operating income of 524 million yuan, down 3.48% compared to the same period last year, net profit of 100 million yuan, an increase of 37.76% over the same period, and earnings per share of 0.46 yuan.

Hui Jie shares is expected to benefit from strengthening cost control. The company's net profit in the first half of this year was 132 million yuan to 174 million yuan, compared with 120 million yuan in the same period last year, an increase of 10% to 45% over the same period last year.

Hui Jie shares currently owns three main brands, "man", "Yi Wei Si" and "Lan Zhuoli".

As of December 31, 2016, the company has nearly 1500 direct shops, covering all the provincial capitals except Tibet, and the main business districts of major prefecture level cities.

In 2017, Hui Jie shares will enhance its brand influence.

The core strategic objectives of the business are to continuously optimize the channel structure, improve the product structure and quality, upgrade the terminal image and experience environment, and continuously communicate with consumers, so as to continuously enhance the brand loyalty on the basis of eight brands, such as "Bodybeauty", "Lan Zhuoli", "COYEEE", "Joe byes" and "secret weapon" and "the beauty of beauty".

Hui Jie shares revealed that the future department store direct sales counters will remain the mainstream channel for company sales. Since 2017, the company plans to expand the various brand direct counters to form a more perfect and efficient marketing network so as to achieve the expected sales target.

With the rising consumption level of the two or three tier cities, the company plans to continue to explore the potential of the two or three line city market and continue to open up new markets based on the strong market awareness and consumer resources accumulated by the two or three cities in the country.

In addition, as the most direct and strategic means of brand image display and corporate marketing, the company will increase the number of flagship stores in key department stores in the future, and will be extended to more regional central cities in the future to strengthen the building of terminal brand image.

Shi Hongmei, an analyst at Orient Securities, said that on the first quarter earnings report, the gross profit margin of Hui Jie shares increased steadily, and the quality of business remained stable. During the period, net cash flow of business activities increased by 327.59% over the same period, accounts receivable increased by 18.49% compared with the beginning of the year, and asset impairment losses decreased by 75.60% compared with the same period last year, and inventories decreased by 10.82% compared with the beginning of the year.

Hui Jie shares rely on multi brand, multi category layout is expected to get broad space.

Under the condition of a depressed market environment, the main business of the company still keeps steady growth, leading channels and R & D advantages.

The company's multi brand and multi category strategy fits the characteristics of the underwear industry. The multi brand layout of the underwear field has achieved the complete coverage of the various market segments, and the multi category testing water in the beauty field will also lay a good foundation for the company's future follow-up consumer goods area.

In the view of Shi Hongmei, the underwear industry is at the two ends of the industrial chain, and the added value of R & D and channel is higher. R & D is the foundation of the brand value. The sales channel effectively conveys the concept and function of the product to the terminal consumers, which is a key link in the realization of underwear value.

Whether the online and offline channel construction management capabilities, or product design and R & D capabilities are all in the leading position of the industry, especially in the current weak market environment, the steady growth of sinks shares shows its strong business capabilities and brand value, and also lays a solid foundation for future growth in performance.

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