• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    How Can MM Malting Play A "Confession" Without Discount?

    2017/5/11 11:49:00 130

    BrandDesignWheat Lemon

    Last week, MM made the first attempt at a 7 day photography exhibition in the city of Shanghai. With the theme of "confession", through black and white photography, people in different occupations, roles and status can be photographed in different situations.

    At the same time, the exhibition also prepared 3000 canvas bags for DIY graffiti. Customers not only finished the canvas bag in 7 days, but also produced an excellent painting at the scene.

    "Confession" Photography Exhibition

    DIY graffiti on the scene

    MM Wheat lemon It is the new product launched by Yifu in September 2015. brand The main force is very simple. Design 。 Dong Jun, deputy general manager of Shanghai Yi Fu dress and general manager of Mai Lu, emphasized in his interview with reporters that photography exhibition is more important to enable consumers to understand and accept this new brand and inculcate brand culture.

       Play with customers

    Who would have time to graffiti in the mall? Before the photo exhibition, Dong Jun told us that he was worried, but he didn't expect it to be so effective.

    In just 7 days, the site attracted nearly 10000 customers, with online traffic reaching 74202. During the activity, MM Mai Mei Luo city store traffic increased by 900%, the performance increased by 115%. More importantly, through this activity, we can have more interaction and communication with customers, so that they can enhance their awareness of brand in the process of "playing".

    store

    MM Mai lemon has more ideas in the word "play". After the "Declaration" campaign in Morgan, the brand will also hold similar exhibitions in shopping centers in Changsha, Tianjin, Wuhan, Chengdu and other cities, and make adjustments according to different festivals and city characteristics. For example, children's day, you can organize parent-child class painting activities. The consumers attracted by the photo exhibition and graffiti activities under this kind of line are consistent with the location of MM Mai Lu customers. They are all fashionable people with a life attitude.

    Dong Jun said, because the "photo" art exhibition has done a good interaction with customers and stays for a long time, many shopping centers are now willing to provide free venues to match MM Mai lemon to achieve a win-win situation between brands and shopping centers. Now that consumers' ideas and habits have changed, brands need to be attracted by culture.

       To achieve the ultimate cost performance

    According to a recent McKinsey data report, at the same level of quality and price, 62% of Chinese consumers are more inclined to choose domestic clothing brands. The price performance of domestic clothing brands is more and more prominent, Dong Jun said, MM Mai lemon is to achieve the ultimate cost performance.

    MM lemon is simple and versatile, with black and white ash as its main color, and cotton, linen and silk skin care material. White shirt is the most representative brand of the brand. Similar to the same kind of simple wind brand, Jiangnan cloth main designer, the price is relatively high; UNIQLO is to create classic, slightly single design, MM Mai lemon price between the two, the average price of spring and autumn clothing in 400 yuan / piece, at the same time both designer and classic products.

    Store display

    According to the world clothing shoes and hats net, the new speed of MM lemon is basically once a week, plus the product is quite rich, so the shop area also has certain requirements, the average area is 166 square meters, the biggest is more than 300 flat.

    When the price and quality were measured completely, MM malt maintained a discount zero record in department stores and shopping center outlets. Not only that, Mai lemon has been strictly following the same line, the same price is not discounted.

       Focus not on drifting

    As a veteran of the retail industry, Dong Jun is bold and cautious, which is also reflected in the MM brand. Boldness is the spirit of zero discount and courage to try new things. Caution is expressed in the attitude that MM lemon does not drift with the tide.

    For most of the brands that now focus on membership, Dong Jun said he would rather not. Nowadays young people do not like to be bound by the form of members, nor will they give their true way of contact. Therefore, MM Mai lemon will not specialize in membership system. Instead, it will guide customers to take the initiative to pay attention to brands through the scanning of two-dimensional code in activities, and then increase the participation of consumers through interaction and activities.

    The collection store has become the trend of many domestic brands, and cross-border is also a common topic. But Dong Jun believes that a classic brand needs time to cultivate. In the case of not being fully accepted by the public, the first thing is to focus on the field of subdivision, and making products with heart is more important.

       No retail market, no market.

    When the market is declining, and some of the clothing companies use discount promotions as a common means of brand competition, Dong Jun believes that physical retailing is still very good and unwilling to join the price war. So far, MM has opened 42 offline stores in Shanghai, Shenzhen, Hangzhou, Chengdu, Xi'an and other cities, and has been sinking to Xuzhou, Changzhou, Huaibei and other prefecture level cities. By the end of this year, the number of stores in the country will reach 120. When choosing entries, MM Macon will give priority to new local quality projects, as well as shopping malls that are more consistent with the location of Midea customer group, such as Shanghai's beautiful city, Qibao Vanke and Changning Raffles.

    "The retail market is not good enough to blame the market." In his view, it is difficult to do retail business to eat old books, or to make new retail with old methods. From the perspective of apparel retailing industry, in the face of ever-changing fashion trends and business environment, MM may also adjust or make some cross-border attempts in the future.

    More interesting reports, please pay attention to the world clothing shoes and hats net.

    • Related reading

    Will Coach Become The Next LVMH?

    Market trend
    |
    2017/5/10 10:49:00
    32

    Is It Easy For Luxury Brands To Move Closer To The Electricity Supplier?

    Market trend
    |
    2017/5/10 10:33:00
    33

    City Beauty Join Hands With Japanese Companies To Enter Children'S Wear Market.

    Market trend
    |
    2017/5/9 13:12:00
    25

    亞馬遜要銷售定制服裝?

    Market trend
    |
    2017/5/9 12:22:00
    62

    Zara Is About To Open Shop In India.

    Market trend
    |
    2017/5/9 11:07:00
    30
    Read the next article

    Where Is The Difficulty Of Daily Clothes Leasing Becoming A New Outlet?

    "Shopping Festival" to let women friends lose their sense, crazy "buy buy buy". From then on, girls no longer need to worry about "there is always less clothing in the Wardrobe", and there is no need to worry about the price of clothes that just bought after three days, or even the energy to wash clothes.

    主站蜘蛛池模板: 成年人黄色大片大全| 日本乱偷人妻中文字幕| 男生肌肌捅女生肌肌视频| 韩国r级春天在线无删减| 色综合久久中文字幕无码| 99视频全部免费精品全部四虎| 被夫上司持续侵犯7天| 精品中文字幕久久久久久| 精品国产一区二区三区免费| 爱做久久久久久| 波多野结衣先锋影音| 狠狠色丁香久久婷婷综合| 欧美性猛交xxxx乱大交蜜桃| 日本亚洲高清乱码中文在线观看| 日本在线观看成人小视频| 妓女嫖客叫床粗话对白| 国产精品亚洲а∨无码播放| 国产真实乱16部种子| 国产女王丨vk| 国产偷v国产偷v国产| 免费的毛片视频| 亚洲h在线观看| 一级毛片黄色片| 中文网丁香综合网| 美女女女女女女bbbbbb毛片| 精品久久久久久无码中文野结衣| 14萝自慰专用网站| 西西人体免费视频| 污污视频在线免费观看| 日本欧美大码aⅴ在线播放| 女人18毛片a级毛片| 国产在线视频网| 亚洲精品无码mv在线观看网站| 亚洲天堂中文字幕| 久久综合亚洲鲁鲁五月天| 一区两区三不卡| 91香蕉视频直播| 特级淫片国产免费高清视频 | 国产亚洲情侣一区二区无| 亚洲美女一区二区三区| 久久99精品久久久久久不卡|