French Luxury Gucci Chief Executive: The Retail Network Will Neither Expand Nor Shrink.

Recently, the French luxury group Kering (Kai Yun) flagship brand Gucci's CEO Marco Bizzarri (below), in an interview with Italy media, said: "Gucci has not been expanded for the time being."

Plan.

"At present, Gucci has 500 stores in the world, and our retail network will remain unchanged for two to three years," he said. "It will neither expand nor shrink."

He added that Gucci's sales increased by more than 50% in the first quarter, mainly due to the product itself (rather than the expansion of the sales network).

Last month, Kai Yun group released sales data for the first quarter of the 2017 fiscal year, and Gucci's sales rose to 1 billion 354 million euros, up 51.4% from the same period last year, the highest increase in Gucci over the past 20 years.

Earlier, Marco Bizzarri talked about Gucci's product reform in an interview with us website WWD.

Creative director Alessandro Michele has made an unprecedented pformation in Gucci's aesthetic design, which has revived the brand's leading position in the fashion industry.

Marco Bizzarri says the brand is more focused on the small batch of highly sophisticated products.

Bold print patterns and brand logo of animal elements make the design style of Alessandro Michele very vivid and innovative.

Bloomberg columnist Andrea Felsted believes that although the brand's printing craze is "hot" for a day, it still occupies an absolute advantage in the short term.

In the latest interview, it is pointed out that one of the challenges facing Gucci is how to communicate with consumers, which is also the main strategy to maintain core customers.

He also said that half of Gucci's sales come from millennial consumers, and of course there are many consumers under 18 years old.

"Millennial generation is a huge consumer group. What they represent is more of a mental state than a certain age group, which requires more one to one connections."

Marco Bizzarri pointed out that the United States is one of the important markets of Gucci. The exquisite workmanship and exquisite design of Italy products have great attraction to American consumers.

Marco Bizzarri revealed that the annual sales volume of Gucci in the US market this year is around 1 billion euros, which is expected to grow by more than 40% over the same period last year. The sales of 10% come from the electricity supplier business, and the growth of the electricity business has reached three digits.

(Gucci) brand identification and brand Logo:

1. slub handle: elegant Gucci (Gucci) bamboo knob handle bag, drawn from nature, all bamboo is imported from China and Vietnam. Natural materials and manual barbecue technology make it easy to fracture.

2. equestrian chains: in the early twentieth Century, Italy horses were the main means of pportation, so there were more people making harnesses, and Gucci (Gucci) was one of the best.

The horse chain of horses is also the invention of Gucci.

This famous detail design, apart from being beautiful, is also a memory for the past equestrian era.

Gucci (Gucci) has a chain of suede casual shoes, which is a model in the history of footwear, and even a collection of American metropolitan museums.

3. the famous "double G" Logo and the striking red and green as the symbol of Gucci appear on Gucci (Gucci) products such as bags, handbags, wallets and so on. This is also the earliest classic Logo design of Gucci (Gucci).

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