Experts See The Exhibition, I Said Fabric Wang Nan Took You From The Fabric Exhibition Six Highlights, Comb The Trend Of Men'S Clothing.

Wang Nan

China

Deputy general manager of design trading center, fashion trend researcher, full time teacher of Fashion College of Shanghai University of Engineering Science.

He served as the chief designer of Danish Lingzhi China (Hongkong) Limited.

In recent years, it has focused on men's fashion design and fashion trend research, and has hosted the "China menswear fashion trend" industry for three consecutive years (2015-2017).

It has gathered the highest level of surface accessories in China, and has also become the weathervane of the design and development of the industry.

This article tries to capture some exhibitions from the perspective of fashion trends and men's clothing design and development.

The trend is the most direct reflection of people's living conditions and lifestyles.

The current trend and trend of multiple symbiosis: anxiety leads to a desire for calm life, a sense of future that is supported by high technology, a retro nostalgia (from fifty to 70s), and a new trend of Chinese style with the theme of spiritual life exploration of Chinese people and a gender neutral convergence.

In response to this, the fabric trend of this fabric exhibition is similar to those mentioned above: emphasizing the texture surface, casual and exquisite leisure style, folk custom, special texture and innovative tannin.

Of course, through exhibitions, we will find some common problems in the development of domestic fabrics: color is still an urgent need to be strengthened.

The color of men's clothing is generally lack of seasonal characteristics. Color saturation and fashion are still needed to strengthen the development of men's suit and denim fabric.

For example, in tannin dyeing, the current market trend is tannin blue with high color saturation. However, tannin dyeing in China generally does not capture this trend, and its color is dull.

In fashion fads, fabric design tends to converge with the international fashion market.

Of course, this is also related to the demand characteristics of men's clothing Market: age is bigger, the market is more conservative, there are many restrictions on the use of fabrics, colors and other elements; and the younger the market, the more open the fashion attitude is, the more consistent with the international trend.

Paper felt fabric

Fabric highlights: the special paper fabric that emphasizes dry, crisp and crisp features is not uncommon in this exhibition. It is in line with the current fashion of functional clothing.

All kinds of light and crisp paper feel fabrics appeared in spring and summer exhibitions. Texture plus fine mesh composite fabric increased the surface texture, which is very suitable for the development of light weight jacket, fashion windbreaker and so on.

Fabric and clothing design and development suggestion: paper felt fabric is especially suitable for the development of functional articles such as spring windbreaker and outdoor jacket.

Functional clothing, because of its complex professional production standards and systems, makes it gradually become a single school, forming the so-called functional aesthetics, which is very popular in fashion industry in recent years.

It is possible to expand the fabric development of the functional clothing market by capturing the mentality of "function + fashion + fun".

Exquisite and rough high quality leisure

Super dry feel.

The main theme.

Natural cotton linen and hemp blended fabrics still occupy a large share of this fabric exhibition.

At the same time, including acrylic, viscose, polyester fiber blended fabrics strive to have natural flax and cotton like handle and appearance, but also removed the roughness of the past, become the core fabric of leisure men's clothing.

Fabric and clothing design and development suggestions: fabric design can focus on the hot folk customs and new Chinese themes for fabric handle processing and texture, flower type innovation; at the same time, pay attention to comfort, recovery and functionality, through improving the organizational structure, blending of various materials, reflect the spring and summer fabric's refreshing and breathable characteristics.

In addition to regular casual wear, the design of new Chinese costume and folk custom costume is mainly about the sense of handwork, and also accords with modern people's lifestyle and fast rhythm.

Return to classics

Fabric highlights: in traditional dress and shirt fabrics, traditional classical lattices and stripes continue to prevail.

Classical patterns such as simple large squares, wide stripes, herringbone and dog teeth appear in formal dress, casual wear and knitted fabrics.

The retro style of shirt development continues to rage, and the fading malathion lattice presents a strong South Asian flavor.

Fabric and clothing design and development suggestion: Classic lattice and stripes are required to avoid the stereotypical stereotyping.

After 80, after 90, has become the main force of clothing consumption.

In the fabric development, we can make use of the classic pattern to reconstruct the design of the flower pattern; the color is in line with the young group, and the color proposal is more bold and broad.

In clothing development, formal dress should pay attention to the sense of youthful version. The narrow, short, younger version, unique low-key details and exquisite lining design can increase the sense of value and fashion of the formal products.

Enchanting velvet

Fabric highlights: at this exhibition, the neutral fabric that is also suitable for men's and women's fashion development is also a trend.

Neutral fabric touch, color, graphics and texture together shape the popular profile of convergence between men and women.

Another aspect of the Feminization Trend of men's clothing is the large number of women's appearance fabrics (such as velvet) used in men's wear design.

All kinds of velvet and velvet fabrics become a highlight in this exhibition.

In addition to conventional black, gray and other neutral colors, high saturation colors such as sapphire blue, scarlet and grapefruit red appear more.

At the same time, irregular folds, organ pleat, regular patterns, and leakage effects are also popular.

In the development of men's clothing, velvet is not only used in specific clothing, such as traditional wedding dress, but also widely used in business, leisure, fashion and other single product development.

Fabric and clothing design and development suggestions: fabric development can be focused on velvet surface treatment and rotten flower type changes.

All kinds of velvet fabrics can be used in business casual, fashion costumes and dress development.

The design of fashionable clothing is made of velvet with various pleat patterns. The gold stamping silver velvet can be used as a special fabric for wedding dresses, which not only enriches the quality of the design, but also strengthens the tide flu.

Subtle texture

Fabric highlights: rich surface texture, which is very evident in casual fabrics.

It has rich hand feel and texture, such as cotton, linen, cotton wool, cotton wool and other blended fabrics. It has exquisite geometric jacquard, cut flowers, small jacquard, innovative embossing, decorative tiny reflective particles coating in outdoor functional fabrics, together with a rich tactile experience.

Suggestions on fabric and clothing design and development: pay attention to the series development of fabrics, the idea of interior and exterior collocation, and expand the direction of new flower types, such as the diverse appearance of flower pattern and printing and cutting, which mimics the natural form.

At the same time, fabric development should be closely combined with the trend of the fashion industry to develop in a targeted way.

Many well-known clothing brands have already designed their fabrics according to their quarterly designs, and have asked fabric developers to develop them in a targeted way.

But in turn, most fabric suppliers can take a more proactive attitude to understand and study the trend of fashion market, meet market demand and take the initiative to develop ahead of schedule.

Innovation of tannin

Fabric highlights: tannin appears as a classic fabric and appears in front of everyone.

But this season's tannin gives people different styles: Quilting, natural burrs, laser engraving, new printing, tannin dyeing, etc. the variety of tannin style has widened the design and application.

This year, the tannin blue is very popular in the world.

Fabric and clothing design and development proposal: high saturation color is a highlight of fabric development. This year, tannin color is generally bright.

Besides, the design of the pattern and pattern of tannin fabric should not be confined to the traditional pattern, but should be innovating.

For example, the development of folk customs with manual sense; the design of fabric texture with a sense of volume; the development of quilting and other hand feel tannin fabrics.

Besides traditional jacket and trousers, clothing design can expand to more single products.

For example, casual suits, fashion shirts and other single products.

In a word, the design of tannin single product can not be limited to inherent thinking, especially in the development of fashion brands.

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