Luxury Frequent Cooperation With China'S Electricity Providers, Industry Usher In An Important Three Years

On Monday, China's largest online and offline lifestyle boutique monastery announced its cooperation with the Italy luxury group Salvatore Ferragamo SpA (SFER.MI) Ferragamo group's namesake brand. The temple library will become the first Chinese online retailer selling the goods in line with the brand line in China.

In addition to the change in consumer shopping, another important reason is that online channels are still the most important marketing channels for brands. Consumers can understand all the details of products in detail through the channels of e-commerce, and remove all doubts before buying, even if they do not consume through online channels, they can also promote or convert to offline consumption.

As China's largest online luxury platform, the temple library has become the preferred partner of many international brands embracing the electricity supplier in China. According to the company, the top luxury brands currently collaborating include Gianni Versace SpA, Versace group's namesake brand, Roberto Cavalli SpA group's same name brand and Tod 's SpA (TOD.MI) group name brand, including the cooperation of Ferragamo, all of which are brand names in Italy, showing that the company's first ploughing of Italy market results is obvious, and also shows the brand recognition of the platform.

Ferragamo joined the temple library, meaning to get through online and offline.

The Italy brand, Ferragamo, is also making changes in the Asian market.

In December 2016, the Salvatore Ferragamo SpA Ferragamo group announced the purchase of brand Southeast Asia's 20% operating rights from the high-end menswear retail group of Hongkong Feng Group, Trinity Ltd. 0891.HK Holdings Limited.

According to the cooperation statement,

One of the important reasons for the cooperation with temple libraries is that the two sides plan to open up the online and offline sectors so as to circulate the high-end crowd on line and offline.

That is, consumers are consuming Ferragamo products on the temples, which can be paid online, in the stores under the line of Ferragamo, to try and even to enjoy the after-sale service of the brand.

At the same time, if consumers are consuming in Ferragamo stores, they will be able to place orders on the temple library online platform when they are out of stock code, color or style, and the Temple store will adjust and deliver goods through its national order inventory system, and hand it over to the customer's hand for special delivery of temple library.

In March this year, Chen Jianhao joined the temple library as CEO of the commercial retail section of the temple library, and revealed to the no fashion Chinese net that the aim is to integrate the advantages of online and offline supply chains and experience services, and complement each other.

Before joining the temple Library in March, Chen Jianhao was China's general manager of K11, one of the iconic brands of China's commercial real estate. His accession was considered to be the multi-channel development of the temple Library under the integration of online and offline, the expansion of brand cooperation resources and the introduction of more and more important talents.

For this cooperation, Chen Jianhao said, the temple library network has accumulated 15 million of China's high net worth and high consumption crowd. In the era of big data consumption, such wealth is extremely valuable to any retailer. Under the trend of accelerating the retail industry design and product circulation speed, even if we grasp the changes of the consumers' tastes and consumption trends, it will undoubtedly help the luxury companies' strategic pformation and immediate adjustment.

In the past 2016, it has focused on three key words: luxury industry, popular clothing retail brand and even the supply chain industry: speed, innovation and digitalization.

In the past two days, Italy's luxury brand Gucci, Gucci, which has been the worst brand in the industry, has become the best brand in the industry. With the rapid adjustment of consumer trends, it has made a product adjustment and has struck a rare and beautiful battle in the industry.

Chen Jianhao said that in the field of consumption, there is a "10 thousand dollar" index, with GDP per capita exceeding US $10 thousand, and its consumption pattern will undergo a significant change.

According to the statistics of China International Bureau of statistics, in 2016, the per capita GDP of 9 provinces and municipalities in Beijing, Shanghai, Guangdong and Jiangsu exceeded US $10 thousand.

The recent series of cooperation in Temple library is centered on the era of "boutique consumption". After nearly 10 years of brand education and wealth growth, luxury consumers have long been separated from simple product consumption. They set products, culture, tourism and entertainment consumption together. Luxury electric providers can only get consumers' favor by relying on excellent service and experience. "Luxury goods providers will not win by price in the future."

It is no longer the era of pursuit of fast and good province.

Chen Jianhao did not disclose further about the company's future plan. He only indicated that he would continue to use the big data and technology of "ingenuity retail" to serve consumers, and built the temple library into a multi-channel boutique retailer who knew more than consumers.

In 2016, China's luxury market began to grow for the first time in three years, according to No Agency, a fashion industry research firm, which increased by 6% to 165 billion yuan.

In the middle of 2016, the brand of Tiffany & Co. (NYSE:TIF) Tiffany group landed on the Yoox Net-A-Porter Group SpA (YNAP.MI) of the luxury electric business group, and its full price e-commerce platform Net-A-Porter was considered to be the turning point of the cooperation between luxury goods and e-commerce platform.

Over the past year and a half, a list of luxury goods that actively embrace the e-commerce platform includes top brands such as Gucci, Gucci, Chanel Chanel, Ermenegildo Zegna Zegna and Giorgio Armani Armani.

For the significance and status of the electricity supplier to luxury goods, the two leading companies in the global luxury industry, MOET & CHANDON Hennessy LV group and Kai Yun Group CEO Bernard Arnault and Francois-Henri Pinault, have all affirmed in public that LVMH SE is being pmitted to the multi brand e-commerce website of the group construction group.

Data released this week by the National Statistical Office show that in the first quarter of 2017, China's GDP recorded the highest growth rate of 6.9% in the six quarter. This data will also promote the steady development of the consumer market, coupled with the volatile international situation and strong dollar. The Chinese luxury market is expected to continue to grow in 2017.

Therefore, in the luxury industry to embrace the new trend of electricity providers, for China's luxury goods business, will face an important three years, whether the first Chinese listed luxury electric business may soon emerge.

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