The Sports Brand PUMA Will Soon Be Sold. Chinese Brand Anta Is Considered A Potential Buyer.

The famous sports brand PUMA will soon be sold. Chinese brand Anta is considered a potential buyer.

According to foreign media reports last month, the CEO of Kai Yun group called "Pinot Noir" Francois-Henri Pinault announced its formal withdrawal from the board of directors, so as to streamline the board structure of its sports brand PUMA and enhance its brand flexibility in business.

When the news came out, it triggered a discussion in the industry. PUMA will probably be sold this time. The most likely buyers are from China.

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Chinese buyers pick up PUMA

Pinot Noir is the controlling shareholder of PUMA, the chairman and chief executive officer of the French luxury giant, Kai Yun group, and the son of the founder of cloud, founder of Pinot Noir, in charge of the fate of a large number of luxury brands including Gucci, YSL, and Paris.

In 2007, when the group opened its PUMA for $7 billion, its stock price reached a record high of US $341, and then it declined because of its unsatisfactory results (the annual sales of PUMA remained around 3 billion euros in 2011).

Until the announcement of pinoco's withdrawal from the board of directors in April 12th this year, PUMA's share price rose 5%, and finally broke through the figure that was acquired ten years ago.

Together with this announcement, there was a preliminary financial result in the first quarter of PUMA2017, with sales rising 15% to 1 billion euros. Due to outstanding performance, the company also raised its revenue forecast for 2017.

In fact, the rumors of Kai Yun group's selling PUMA have been going on for many years.

In November 2015, Bloomberg quoted sources familiar with the matter as saying that the paction would not wait until next year.

Last year, Pinot Noir said in a media interview that the company would retain a majority stake in PUMA at least until 2018.

In other words, the work of selling PUMA may have been carried out, especially when the market value was restored to ten years ago.

It is noteworthy that since 2014, PUMA has been reported to be sold several times due to its poor performance.

The news of Kai Yun group's contact with buyers in the Middle East and Asia has been heard several times.

This time, foreign media again reported that Luca Solca, director of luxury banking in Paris, France, predicted that China's Anta sports and PVH Corp., VF Corp. and other U.S.

It is possible for the group to accept PUMA.

Anta's overseas acquisition target

More than a month ago, Anta announced that it would raise HK $3 billion 800 million for future acquisitions, targeting international sports brands.

One is willing to sell, the other is to buy, so the news that Chinese brand Anta wants to acquire PUMA is spreading in the industry.

When the reporter inquired about the head of Anta's relevant departments, the reply was that there was no such news.

Of course, the fact that Anta is seeking overseas acquisitions is a plan.

As early as 2015, when Anta's annual revenue exceeded 10 billion yuan, Anta said it would seek more overseas acquisitions next.

At present, Anta has the international brand in China, including Italy sports brand FILA and Korea outdoor brand Kolon.

In March this year, the motion submitted by Ding Shizhong, chairman of the board of directors of Anta (China) Co., as a National People's Congress, also supported the cross-border mergers and acquisitions of private enterprises.

In the 2016 annual report, Ding Shizhong also claimed that Anta is looking for opportunities for acquisitions and acquisitions, looking for suitable opportunities to go out.

According to industry analysis, Anta's acquisition of PUMA should choose joint PE investment.

Looking at the cross-border mergers and acquisitions market in China over the past few years, there are more and more cases of overseas acquisitions by joint PE. On the one hand, it can solve the problem of insufficient funds, and on the other hand, it can also solve the problem of PE withdrawal.

In these mergers and acquisitions, there is no lack of enterprises to use only a small part of the funds to "snake swallow" acquisition.

By contrast, Anta has already made up 3 billion 790 million Hong Kong dollars' ammunition. If joint PE buy PUMA together, it is not impossible.

When

In March 22nd of this year, it announced that 175 million shares of new shares were allotment, and the scale of financing was HK $3 billion 790 million. It was proposed that there might be opportunities for acquisitions and cooperation with international sports brands in the future.

It is widely believed that Anta, after planning and capital, is only a matter of time.

After PUMA has gone through the trough of market value and performance for several years, it is a right time to sell with the strong recovery this year.

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