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    The Retail Sales Volume Of 50 Large Retail Enterprises Increased By 2% Over The Same Period Last Year, And The Industrial Chain Of Cross-Border E-Commerce Is Becoming More And More Important.

    2017/5/12 18:17:00 54

    E-Commerce Industry SpaceOutdoor And SportsIntegrated Ecosystem

    Textile and garment industry continued to recover weakly, and export demand rebounds. Cotton prices rose slightly.

    In the first quarter of 2017, the retail sales of 50 large retail enterprises increased by 2% over the same period last year, up by 7.2pct over the same period last year. Online sales maintained a high growth rate, up 32.1% from the same period last year, an increase of 4.3pct over the same period last year.

    The differentiation trend of each sub industry continues, and the relevant business areas of the electricity supplier maintain high growth. Men's and high-end women's clothing has been gradually adjusted after years of adjustment.

    1, cross-border electricity providers and e-commerce ecosystem: Cross-border

    Electricity supplier industry space

    The two level market capitalization accelerated, the market attention and influence increased significantly, and the extension of M & A in the ecological service field of the electric business was active, and the ecological effective construction was expanded.

    Quality leading edge cross-border, Antarctic electricity supplier performance is beautiful, the industry 17 years valuation of about 34 times, combined with the expected growth rate of the newspaper, underestimate obviously.

    2, men's clothing industry: the industry entered the latter stage of adjustment, at the end of inventory digestion, the results of the adjustment of stores appear.

    The leading brand of seven wolves and nine shepherd kings from the fourth quarter of last year have continuously realized double digit growth, and the sales recovery was established.

    The sub industry has a valuation of about 22 times in 17 years, and the leading company accounts for ample monetary capital and low valuation margin.

    3, high-end women's clothing: benefit consumption upgrade, since the second half of 16 showed a weak recovery trend, leading singer's women's clothing brand income in the 16 quarter of the fourth quarter of the year from the fall to increase.

    Women's clothing brand epitaxy M & a active, pformation layout active, other business plate or brand and watch the overall performance of the leading company doubled.

    4, the textile industry: benefiting from the depreciation of the renminbi, the gross margin space has expanded, and the first quarter has continued to grow steadily.

    5, casual wear: inventory digestion and channel pformation are still underway, and industry valuation is at a low level, waiting for repair.

    6.

    Outdoor and sports

    The sub industry performance is lower than expected, the downward trend continues, the channel business is faced with certain terminal inventory pressure, and the extension plan around the concept of sports is expected to become a new growth point.

    7, the home textile industry: dull performance, optimistic about the pformation of large household business, the sustainability of recovery needs to be confirmed.

    From the perspective of brand channel attributes, department stores have been revived and firmly optimistic about the shopping mall mode.

    1, the importance of shopping centers is becoming more and more prominent. The high-end women's clothing brand, the song and song merger and acquisition subsidiary company, aims to expand the core business circle, casual wear, men's wear leading Semir dress, and nine herdmen, etc., and actively implement the shopping center store planning.

    2, department stores are recovering, and in the sub sectors such as high-end women's wear, underwear and women's shoes, department stores account for a larger increase in quarterly reports.

    3, the street shops continue to bear pressure. Each brand carries out a strategy of closing stores or adjusting to the street stores. There are different stages in the adjustment of the street shops in men's wear and casual wear. It is suggested that the seven wolves should be adjusted gradually.

    4, the electricity supplier channel has become the focus of strategic layout. The location of the e-commerce channel has changed from the previous inventory digestion terminal to the important growth point of sales, and the mode of independent operation, opening up online and offline collaborative effort has been put into practice.

    We believe that the first quarter of 17 data shows that the results of the adjustment of the industry have been gradually fulfilled, focusing on the following categories of Companies: growth stocks benchmark cross border + Antarctic electricity supplier: cross border through the rapid development of the beneficiary industry, the acquisition of the first one e-commerce layout of the import cross-border e-commerce industry chain, the company's overall layout of imports and exports

    Comprehensive ecosystem

    Antarctic electricity supplier GMV continues to grow at a high level, and the acquisition of M & A is expected to be strong.

    Men's clothing and high-end women's clothing are in place: Men's seven wolves + nine herdmen sales are warmed up, and more brands are built into new consumer groups.

    The brand performance of the company has stabilized steadily, and the strategy of Haute Couture has been progressively promoted through the acquisition of rich products.

    High end sportswear: the single store of the product has continued to grow year by year, and the number of new shops is huge.

    Looking forward to the revival of the traditional leader: the new store performance of Hai Lan's home will be released gradually in 17 years, and the double digit growth of future performance can be expected; Semir will push forward the spot mode pformation, and actively layout the shopping center channel, and the children's clothing will benefit from market concentration, and the high speed growth is expected to continue.

    More attention should be paid to the world clothing shoes and hats net.


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