Alexa Chung Launches The First Summer Series Of The Same Brand

According to the world clothing and shoe net, it is known as the most dressed person in the UK.

Goddess Alexa Chung recently held the same name in Danish Regal Church of Saint Katharine of DanMai San Catherine's Regent Park (Regent s Park) in London.

ALEXACHUNG's first summer series.

The conference is broadcast live through the ALEXACHUNG brand's latest e-commerce website.

Wednesday morning, website request

People need virtual queuing before entering the site.

Last June, Alexa Chung announced the launch of the brand ALEXACHUNG of the same name, and is preparing to recruit a team of 6 people to participate in the design work.

(see "ornate ambition" report: no longer for others' brand platform! The most fashionable fashion goddess in the UK Alexa Chung will launch the brand Alexachung of the same name).

The design of ALEXACHUNG summer series is inspired by the style of Alexa Chung, which includes everyday clothes, evening dress, shoes and jewelry.

The design is based on the main profile, while the shape is full of fun while retaining the balance between men and women, the company said.

Alexa Chung said: "my dream of starting a business has been many years. I think it's the best time to take a chance.

I enjoy the experience of art director, styling and design in other brands. It also supports my confidence and experience to create such a mature brand.

Although this is risky, I wonder if I can not try to make my dream come true. "

The best products in the ALEXACHUNG summer series include the fashionable striped suit inspired by the famous British rock guitarist Brian Jones, a lavender waistcoat and a Charles Jeffrey sexless jacquard silk cheongsam.

ALEXACHUNG executive director Edwin Bodson (former Atelier Haider Ackermann) director said: "the unique positioning of the brand is not only the price of the product is reasonable and close to the people, but also ensure quality priority, pay attention to details.

The combination of fashion show and shopping week is the key to building credible cooperation with suppliers, manufacturers and stores.

The latest summer series of ALEXACHUNG can be purchased from the official website of Alexachung.com, and can also be purchased by other luxury retailers, including: Selfridges (UK), Colette and Galeries Lafayette (France), De Bijenkorf (Holland), Bergdorf Goodman, Neiman Marcus, Selfridges, Lafayette, Middle East and South Korea.

However, many products on the ALEXACHUNG website are not yet available.

A Twitter user said on Wednesday: "the ALEXACHUNG brand series looks good (though it's expensive), but it's still disappointing to see so many products on the website.

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