Why Didn'T Gucci Directly Deny The Plagiarism?

Left for Dapper Dan in 1980s, right for Gucci 2018 early spring vacation series.

According to the world clothing and shoe net, it has not been a month since the "alien storm".

It was in the plagiarism of the mouth of the mouth.

However, compared with the previous accusations which were far fetched, Gucci did not directly deny this time.

In a recent 2018 Spring Festival holiday show in Florence, a Gucci bubble sleeve jacket was picked up by netizens, accusing it of Dapper Dan in 1989.

The works are too similar.

According to comparison, I'm afraid the only difference between them is the Logo on the sleeve. The version of Dapper Dan is Louis Vuitton, and Gucci uses the double G logo naturally.

Who is Dapper Dan? It is estimated that the names of young people are quite new now.

To put it this way, Dapper Dan is not a "serious designer". He became popular in the United States from 1980 to early 1990, and designed for many famous hip hop singers. The specialty is to design a series of "high-end Shanzhai products" by using the symbolic signs of Logo, printing and so on.

But in 1992, Dapper Dan was unable to resist the rapid changes in the business environment. It closed at the 125 Street store in New York, and its name gradually dropped out of fashion.

In 1980s, Dapper Dan became popular in the United States (left Dapper Dan).

The cultural affinity of rebellion made Dapper Dan and African Americans closely linked. His creation was once popular with rappers, gangsters and boxers.

Dapper Dan himself is also known as "Harlem tailor", while Harlem is the black area of northeast Manhattan, New York.

The popularity of Dapper Dan is a microcosm of the Racial Equality Movement in the American society.

Among those who are right now, there is an African American athlete, Diane Dixon, who wears a Dapper Dan bubble sleeve jacket to leave an image.

But interestingly, in the past 10 years, the design of Dapper Dan has not had any design.

The authorization, which made him repeatedly suspected of infringement.

But now, geomancy turns around, but Gucci replicate the design of Dapper Dan in the show ground, and it is also a priority.

In a subsequent response, the Gucci side did not deny that the 33 dress on the show came from the inspiration of Dapper Dan. It said it was a tribute to the creative director Alessandro Michele for Dapper Dan.

"Gucci's new Renaissance 2018 holiday series includes many different periods of cultural revitalization, especially in the 1970 and 1980s of Europe's recovery.

The series also extends the mining of Alessandro Michele's simulation culture using Gucci logo, including the 1980s bubble sleeve jacket, the famous Harlem tailor Dapper Dan, which belongs to the cultural symbol of that era.

Gucci said.

Logo of Supreme

According to Gucci, the practice of Michele is more like the so-called cultural appropriation, that is, to borrow new cultural resources that are not available in the mainland to create new cultural products and phenomena.

In the context of globalization, cultural embezzlement has long been used in many fields such as music, film, fashion and so on. A typical example is the corn braid popular among African Americans. Now it is a popular form created by white stars such as Beckham. It is no longer a representative of a race, but also contains a richer and more concrete form of art such as reggae, jazz and swing dance.

Dapper Dan's creation was just a kind of cultural appropriation. Even though it was somewhat obscure in copyright, it was popular in the fashion industry.

Supreme, founded in 1994, was once a fan of Dapper Dan phenomenon. Its red brand Logo was embezzled by artist Barbara Kruger.

Of course, there is cooperation between Louis Vuitton and Supreme that caused a sensation at the beginning of the year.

When the series came out of the world, the outside world reintroduced the past Festival. In 2000, Supreme had printed the Louis Vuitton logo Monogram on the skateboard without permission. For this reason, the two brands were in court, and finally ended in Supreme.

But now the times have changed. In the premise that luxury brands need to blend with the current culture, Louis Vuitton and Supreme choose silence in the past.

This means that the misappropriation that was once seen by the outside world as a Shanzhai or a hoax is pforming into brand cooperation in the past 10 years.

Today, Gucci's response confirms this. In a statement, a Gucci spokesman revealed that Michele was actually interested in formal cooperation with Dapper Dan.

Gucci has tried to contact the other side, but has not yet received the reply from the other side.

But it seems that Gucci x Dapper Dan is not an Arabian day.

Turning the "plagiarism storm" into cooperation has already had a precedent in Gucci.

#GucciGhost is the most typical example. In February 2016, Gucci's graffiti bags and motorcycle jackets landed in the Milan fair with "paint dry" tunes, and brought the unknown artist Trevor Andrew of New York to Broolyn's public view.

The young man who loved the double G logo nicknamed himself GucciGhost, before he received the official invitation from Gucci, his daily routine was to draw Gucci's double G logo everywhere she could see.

And opening his website as if he saw another Dapper Dan, Andrew is also keen to reassemble the retro costume for sale, making cultural fragments a hip-hop joke.

Like Dapper Dan, Andrew naturally did not get the official authorization of the brand, and he could be noticed by Gucci, but it was precisely because the infringement had become "scale" - it seemed that the infringement became more effective than a serious resume.

In short, in the context of "cultural appropriation" and the rapid integration of cultures, the boundaries between different classes of brands are increasingly blurred.

The key to the outcome of the Gucci dispute is whether the two sides reach a settlement.

If the answer is yes, there is no point in discussing whether it is plagiarism.

The world is flat, but this is probably a world more and more difficult to define and plagiarize.

More interesting reports, please pay attention to the world clothing shoes and hats net.