Tommy Hilfiger Wants To Enter London

According to the world clothing and shoe net, next week's London Fashion Week is scarce.

But he immediately filled up a general of the general merchandise.

The new conference will be the closing ceremony of London Fashion week.

At 7 in the evening of September 19th, the United States

The brand will be released in London in the latest series, and still use the show buying mode.

Following the 2016 autumn and Winter Conference in New York, "Tommy Pier" and the 2017 spring and summer Losangeles conference "Tommyland", three months later, the London Court "TommyNow" is not just a show.

"My understanding of TommyNow is integration -- fashion, entertainment, pop culture, stage presentation, interaction...

All designs focus on consumers. "

Tommy Hilfiger, the brand's founder, told reporters that London is closely related to the next season's inspiration.

"The 2017 autumn and winter series came from my favorite 1990s Grunge, and London, which also has the leading position in fashion and music festivals, is the best place to host our next TommyNow."

The Tommy Hilfiger's walk line is quite similar to the line of rock and roll.

In the late 1940s, rock music combined with African American blues, country music and jazz began to rise in the United States.

The United Kingdom, with no language gap, reacted very quickly. First, it copied the songs, and a group of real rock singers emerged in a short time. The most famous group is the Beatles.

The four men broke into the US market in 1964 and opened the era of "British invasion".

To this end, Tommy Hilfiger deliberately set the show in the London round house Theatre (Roundhouse).

The circular pointed roof is built of yellow brick and built at the end of a train track. It was originally used to turn the train around.

In punk rock popular 1970s, round house theatre attracted the performance of music superstars including Elton John, Rolling Stones, Jimi Hendrix, Led Zepplin.

According to the official website of the roundhouse theatre, the main hall can accommodate 1800 spectators.

Compared with the ordinary fashion show, the number of people is not small, but it can be closed space after all.

Last September, Tommy Hilfiger hosted a carnival in New York wharf, inviting over 2000 guests.

Six months later, the brand moved the show to Venice Beach in Losangeles. The number of guests was as high as more than 3000.

Although the size of the audience in London may be against the US, it is good to feel the difference between the American show and the British.

Burberry, which is released at home in London, will still face consumers in the mode of instant show or buy.

On the basis of this, Tommy Hilfiger continues to play the role of Gigi Hadid, launching the third quarter joint series.

In addition, there will be Hilfiger Collection on women's wear line and new Hilfiger Edition on men's wear line.

This is the first time since 2010 that the brand has released men's and women's wear on the same show for the first time.

In view of the successful mode of the two shows, the men's and women's fashions for this season's Tommynow theme can be purchased immediately after the show.

By then, direct outlets, selected retailers and brand official websites and official social platforms in more than 70 countries will be sold simultaneously.

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