Fast Fashion Muji Makes Fashion "0 Waste".

According to the world clothing shoes and hats net, recently,

A seminar on "circle design" was held at the flagship store in Fifth Avenue, New York, and a new series of ID E Pool was officially released in the United States.

This series includes colorful neutral wind coat, wide leg pants,

7 pairs of new products are made from body trousers and tote bags. All the raw materials of the single product come from the surplus cloth produced by the MUJI products in the production process.

ID E is another item under the good quality plan of the Muji company.

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According to official website, the positioning of the brand is a supplement to Muji, and its design style is sharper and brighter.

MUJI pursues the most basic and universal nature of life. By eliminating the subjectivity of the producers as much as possible, it answers the users' "self". ID E, as far as possible, respects the user's personality and taste, and provides a plan for a colorful life.

Minagawa Aki, chief design officer of ID E, said: "Akira Minagawa"

I often think about recycling design.

The goal of this series (ID E Pool) is to create something you can love for a lifetime with waste materials.

Circular design thinking is especially important for MUJI products.

Because in addition to the waste clothes produced by consumers will create garbage and cause environmental pollution, fashion manufacturing industry will also generate a lot of garbage.

Environmental Protection Agency points out that in 2012, 84% of the US's discarded clothes would enter landfills or incinerators.

In 2013, the United States collected a total of 15 million 100 thousand tons of textile waste, of which 1280 tons were discarded textiles.

Although many fashion companies and brands have introduced sustainable production methods and fabrics to reduce environmental impact, they have achieved little success.

In 2015, ID E E launched the new project "Pool" to redesign products that are defective and cannot be sold directly in the course of production or pportation.

Yano Naoko, director of Muji planning and design, said: Naoko Yano:

We have been very careful in design and production, but we still have to waste material.

With the Pool project, we gather together the leftover bits and pieces, giving it new value and forming a cycle.

Yano Naoko himself highly praised ID E Pool, and the clothes she wore were also from the series.

In addition, she described Minagawa Aki, the design director of ID E, as "a designer who does not waste cloth", because when he designs, he tries not to waste as much as possible, and the two is to make new products with what he has to be thrown away.

Minagawa Aki also suggested that companies could reduce waste through cooperation.

"(we may) share with other companies Muji scrap, or Muji use other company's waste.

This process is not necessarily achieved within the company. We can cooperate with the outside world. "

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