Can Gap'S Jeans Like Yoga Pants Solve Many Of The Problems It Faces?

According to the world clothing shoes and hats net,

(Gapu) is a garment company with jeans as its core.

48 years ago,

The first store in San Francisco, USA, was founded by Don Fisher and Doris Fisher (Don Fisher Doris).

The reason why two couples created the brand is also very simple: in 1969, Don Fisher was picking himself up in a fashion shop in California.

But you can't find a suitable one for election.

In order to make jeans suitable for public wear, he created this historic brand of the United States.

On the Gap's official website, you can see a slogan - "The right fit since 1969 (the most fit cowboy begins in 1969)."

Gap is now a multinational company with many brand retailers, but they are still exploring the "best fit jeans".

Now, Gap has launched a pair of shaped jeans "Sculpt", which they believe is the most fitting pair of jeans they have been struggling for.

This jeans want to solve the pain point is the problem of female jeans has always been - pants stretch and elasticity is poor, not easy to fit the body.

You can call this stretch molded jeans "Spanx of the cowboy world (Spanx: the famous underwear brand in the United States, which is especially famous for its brand shaped underwear").

Gap's latest quarterly performance is better than expected, and Art Peck, the chief executive of the company, also highlighted the excellent performance of "shaping jeans" in the quarter.

Sales of Gap's Old Navy store have increased by 8% over the past year.

Despite the decline in the total sales volume of Gap brands, the sales of sportswear brands under the brand increased by an astonishing two digits.

Pike said: "after shaping the denim fabric to other clothing products of Gap, Gap is constantly innovating and has launched many successful products. At the same time, these innovations have aroused strong resonance among consumers."

The product of "shaping jeans" uses the synthetic materials of sportswear, and thus has the tensile and elastic properties of such garments. This is another perfect example of combining sportswear with everyday wear.

Gap has also applied the molded jeans fabric to the brand's Yoga Pants, and has also released two products, jeans and plastic pants, on the Instagram social networking site.

It can be said that the technology of jeans jeans is hot now in the clothing market.

Gap official website introduced the "cowboy shaped trousers" fabric composition: 88% cotton, 9% polyester, and 3% spandex (spandex has superior elasticity, which is irreplaceable by many other fiber products). In fact, these materials are nothing special, and everyone is familiar with it.

However, customers who really should evaluate trousers are good or bad.

One commentator wrote, "when I put on these pants, I felt like a tight pants."

This characteristic caters well to the current popular fitness craze.

In fact, such as ASOS (British clothing brand), Forever21 (one of the hottest fashion brands in the US), and Calvin Klein (the famous American fashion brand) all used "shaping" as the marketing point to launch such jeans, claiming that such jeans upper body can be further repaired.

Some commentators who bought Gap jeans complained that their pants had undergone great deformation and stretching only a few times.

Although there is not much feedback, Gap should also pay attention to it and solve it actively.

Citizens of Huamnity has also introduced elastic molded jeans, but such products have attracted much attention due to their deformation and tension when they are launched.

No matter whether consumers will choose to continue buying Gap's "shaping jeans", Gap can not expect to use this product to solve the many difficulties facing the company today.

It still needs to make designs that can be distinguished from other brands and strive to identify its market position in the face of more rapid and cheaper prices.

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