What Are The New Retail Trends Of Tmall?

What kind of business power can be linked to the 180 thousand global?

At the same time, the total profit to users is over 10 billion yuan.

According to the world clothing and shoe net, this force comes from China, from Tmall.

In the past year,

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And LVMH and other international famous brands have deepened their cooperation with Tmall with an unprecedented opening posture, and Tmall has become the main position of brand upgrading.

In particular, after Ma Yun put forward the concept of "new retail" last year, the brands of different brands pay more attention to cooperation with Tmall.

This new business model is bursting with energy, and Tmall is the engine for these brands to pform to new retail.

This change, in turn, gives Tmall an unmatched industry leadership and a strong commercial force that brings together global brands, enabling it to have more resources in this year's Tmall 618 to bring different revelry to users.

"Chinese consumers should buy the best products at the best price."

Dong Benhong, CMO of Alibaba group, said: "with the further development of new retail and new manufacturing, more large-scale profits and more brands will become the normal business of Tmall."

How does Tmall 618 become a full carnival?

People who used to take part in 618 might remember that the big promotion in the year is mainly the battlefield of 3C products and appliances.

It is not dull, but it appears monotonous.

All this has become a history after Tmall's strength.

In 2016, Tmall announced the launch of the "Tmall 618 Super Fans Carnival", the first joint retail platform, Ali fish, Ali number entertainment, excellent earth group and global IP partners, together with international brands, "from the consumer economy to the fans economy".

The move covers the super fans' rights and interests such as eating, drinking, playing, playing and so on, and quickly attracts clothing, home decoration and other categories of businesses.

At that time, Tmall clothing also announced nearly 200 domestic and foreign brands such as ZARA, Decathlon, and signed an upgraded strategic cooperation agreement.

Many brand businesses also use Tmall's data and marketing services to understand consumers, predict sales data, interact directly with fans, and promote the digital pformation of brands.

In June 1st this year, Tmall 618 Ideal Life Carnival started.

Mobile phones are coming on stage, clothing, fast food, drinks and so on. Tmall will bring the Top 180 thousand good brands from the world to Chinese consumers, and the ten billion coupons issued by the big brands will create the largest brand profits in the industry, which is equivalent to giving 20 yuan discount to the 507 million active users of Ali sell platform.

In order for the chopper to get tens of billions of benefits, Tmall 618 also spent two hundred million to create an alarm clock.

Following the most generous offer of mobile phone appliances, Tmall 618 raised a huge profit margin of "600 full reduction of 400" and "full 366 reduction of 66" from June 4th to June 6th. On the 6 day, it announced that it would add two hundred million inputs again, which led the chop men to get up at 7 o'clock in the morning to "speed up their hands".

The most amazing thing about hand speed is a 33 year old Beijing man who earned the first full 600 minus 400 in 0.03 seconds.

After two days of competition, the people of Shanghai who live the most will sit on the top of the list of "grab tickets list", while Beijing and Hangzhou are slightly behind.

Alibaba group CMO Dong Benhong said that it is the embodiment of sincerity and strength of Tmall and global brands, and the responsibility and responsibility of Tmall as an industry leader to constantly meet the upgrading of consumer demand.

A first line brand "let profit 100 billion"

Underwater test experience

This year's Tmall 618 can be described as a comprehensive upgrade.

Beginning in June 1st, the first wave of profit making was launched by Tmall's 618 senior players such as electric appliances and mobile phones. This is also the most market-based category of Tmall 618.

More than 200 brands including Nike, Lululemon, Decathlon, Zara, Zhou Dasheng and so on have announced that they are dedicated to Tmall in the Tmall 618 period. The nine global cosmetics groups are gathered in the world. Among them, 18 top brands of personal makeup and personal care products have launched nearly 100 new products for Tmall alone, and the best price in history.

In addition, Tmall will build nearly 20 ideal life new retail models with branding, build 618 ideal life experience Museum in two major shopping centers in Hangzhou, and put more technicians into the market.

This is the first step of Tmall's 618 trial waterline experience, as well as the response of major brands to offline traffic.

"This model is built by Tmall and branding. It looks like a Tmall. After that, it is the idea that the brand wants to present to consumers."

Liu Bo, general manager of Tmall marketing platform, said.

Highlight business power:

Tmall becomes the main position of global brand upgrading

Relying on the new retail strategy, Tmall has opened up a new consumption scenario under the online and offline business, and has thoroughly changed the interaction between the brand and users through personalized data and other big data technologies.

Through data driving, it reconstructs the commercial elements of "people", "goods" and "field", and Tmall has strong magnetic attraction for global brands.

As of March 2017, nearly 80% of the world's most valuable consumer brands published in Forbes magazine have entered Tmall.

"We all say that Tmall is good at making festivals. We are only truly consumer oriented, and bring consumers together with the brand experience."

Liu Bo said that this year Tmall 618, all consumer oriented, the budget will not set a ceiling.

Tmall's 618 is also a concentrated display of Tmall's business strength to meet the rising demand of consumers and lead the trend of the whole industry.

As the new retail platform that best understands the trend of consumption, Tmall brings together massive quality brands including luxury brands such as Hermes, "upper and lower", real time, Burberry, Alpha Romeo and so on.

In May 23rd, the largest brand upgrade since Tmall was announced in Shanghai, and the slogan of brand upgraded from "Heaven Cat to buy" to "ideal life". It signifies Tmall's evolution from meeting consumer demand to defining the future business, and is also a leap from Tmall's traditional retail to new retail era.

Alibaba group CMO Dong Benhong defines the upgraded Tmall: it is not only the main front of brand operation, but also the main position of brand innovation and upgrading. It is also the driver and engine of Alibaba's new retail strategy.

This is also the most important message that Tmall 618 delivers to industry and consumers: under the strong commercial strength of the new retail upgrade, there are only two brands in the world, one on Tmall and one on Tmall.

More interesting reports, please pay attention to the world clothing shoes and hats net.