Retail Business Returns To Reality, How Can Retailers Take Advantage Of The Situation?

According to the consumption data released by China's National Bureau of statistics, the total retail sales of consumer goods amounted to 27278 billion yuan, an increase of 10.7% over the same period. The return of the physical retail economy is an indisputable fact.

With the upgrading of consumption, the introduction of new retail and the advent of convenience stores, physical retailing has entered a new period of chaos but full of opportunities.

Whether it is a new rise or an old recovery, excellent brands can always find the potential to take off in the draught.

(1) KM: the fundamental of retailing is to optimize supply chain efficiency.

Looking at the current Chinese consumers, it is easy to see that consumers, represented by the millennial generation, are increasingly pursuing individualization and diversification, and cost-effective products become their first choice.

To produce goods that meet consumer demand, a brand must integrate an efficient supply chain system. The designer's fast fashion brand KM's work in this area is impressive.

To avoid such embarrassing scenes, the KM of the younger generation of consumers is wearing bumper shirts. In order to avoid such embarrassing scenes, the products that bring together talented people from all over the world have been set up to design and purchase personalized clothing for all kinds of products under the premise of keeping up with the trend and consumer demand.

In order to protect consumers' wallet, KM has worked hard to reduce costs and improve efficiency. The strategy of differentiated supplier selection is implemented, and the most suitable supplier is selected according to the order quantity. At the same time, all links from the source to the consumer are optimized, and the cost is reduced to the lowest level, so as to create parity products for consumers.

In order to make the supply chain more flexible to achieve the role of rapid response to the market, KM combined with the supply chain support system in the peak season, thus greatly improving the production efficiency.

Integrated and efficient

Let KM provide consumers with "fast and good" products to meet their needs, so KM has become the favorite brand of young consumers for 2 consecutive years.

(2) L'OREAL: instead of opening a new media account, it's called digitalization.

In this era of big data, digital marketing is a good way to understand the needs of consumers.

When it comes to digital marketing, L'OREAL has to mention a daily brand.

Before the digital age, the brand image of L'OREAL "you deserving" has been deeply rooted in the hearts of the people. In order to maintain the advantage in the era of big data with young people at home, L'OREAL has developed a very comprehensive digital development strategy in line with the trend of the Internet, playing a more and more effective role in digital marketing.

Introduction is now popular.

The Emoji expression keyboard enables consumers to throw Amway's facial expression bag to each other whether they are cosmetics or cosmetics.

In addition to playing the facial expression package, L'OREAL is still expanding the recruitment of the net red live circle, organizing one hundred people to uninstall live broadcast, not only has gained huge attention, but also finished the sale pformation beautifully.

On the surface, L'OREAL's pfer of marketing strategy to online is actually an important way to interact with consumers and understand consumer demand.

Through these activities, L'OREAL not only consumes consumer demand thoroughly, but also successfully pforms online traffic into the actual sales data of the brand, achieving a win-win situation.

As a brand popular with young people, three squirrels have developed from online to offline, and finally come to the market. Their success has helped all the retailers in the retail industry to shake off.

Three squirrels connect virtual and physical two big spaces, so as to realize the pformation from two dimensions to three dimensions. In this process, brand culture and its unique emotions are added to link consumers with brands.

Compared with online direct sales, the shop emphasizes experience and interaction.

There are no customers and salesmen in the three squirrel shops. Only the owners and the squirrels are different from the traditional buyers and sellers.

It not only shortens the distance between the two sides, but also becomes the logo of the brand.

Free trial feeding bags, so that customers find the most suitable snacks for themselves, the details of the ultimate to make customers feel more caring.

Nowadays, consumers need not only to stroll, but also to play. Just playing and shopping is no longer a shopping experience, but an experience.

Experiential consumption has made the simple and crude shopping experience more sophisticated.

No matter how big the environment is, excellent brands can always find the potential energy that is suitable for their take-off in the place where the draught is located. If the brand wants to occupy a place in today's environment full of fighting and opportunities, we must make good use of the supply chain system, digital marketing and experiential consumption.