The Small World In My Eyes -- JNBY By JNBY And You Revisit The World From A Child'S Perspective.

Recently,

The group's children's clothing brand JNBY by JNBY created the "small world" brand activities in my eyes, and opened the curtain on micro-blog and NetEase Lofter platform synchronously.

This activity takes the camera as a bridge, encourages and advocates children to present their small world in the most direct way. At the same time, it enables parents to communicate with their children in a completely new perspective, and integrate into the children's world with a brand new perspective, enjoying every moment of their children's growth.

The small world in my eyes JNBY by JNBY brand activities

What is the world in their eyes when the children's language ability is not yet mature and the world outlook is not yet established? The answer to this question is the truth that the whole adult world wants to know, and highlights the gap between adults and children.

And JNBY by JNBY is ingenious, using cameras as a medium to build bridges between adults and children.

Through the extensive collection of children's photography works, JNBY by JNBY takes the imaginative color and creative composition of children's work as the key, instead of children's language, to lead adults into their "little world", so that adults can have the chance to meet the original simplicity and reality, flexibility and freedom of life in the "little world" that once belonged to themselves and was forgotten gradually.

With the progress of activities, children's photography has been gradually exposed on micro-blog and NetEase Lofter.

In addition to parents, grandparents and other family members in their daily lives, children's shots are often aimed at sunlight, rain, dew, insects, fish, birds and beasts.

The moment they are fixed is often rich in color and full of movement.

Whether it is an earthworm or a dandelion that will be blown away by the wind, these tiny things are in their eyes the same as those worthy of being recorded.

In the messages of these works, some people say that they are infected by the naive romantic images and come back to their childhood. Others read out the undifferentiated mind of life at the beginning and never before the social discipline.

An activity participant named lyen, a bird named "green bird", has acquired a unique experience in "children's world, everywhere is a paradise" after taking 4 years old children for outdoor photography.

He followed his children to reobserve the clouds in the sky from the children's perspective, the chopped grass in the fields, and the sunflowers to be photographed.

The world, which has been shielded by the fast pace of life, is slowly and vividly revived in the process.

Little friends, small world in their eyes

Photography time with children is an artistic creation full of childish interest and imagination. It is pure, natural and interesting. It is also the deepest spiritual interaction between parents and children, so that parents can have the opportunity to re feel the children's most ignorant understanding of the world with the forgotten perspective.

"This is also the JNBY by JNBY, which is always designed with the core of" freedom, imagination, surprise and reality ", to launch the original intention of this activity, to encourage the deep interaction between parents and children, to encourage children to express their true nature, and to let every parent realize the unique gift of their children. Zheng Minjie, general manager of the brand Department of Jiangnan Buyi group, said.

The brand wants to use the "small world in my eyes" to make children fully express their hearts with colors and shapes, and also hope that adults can express their concern about the hidden small stories and small emotions behind their children's photographs, including the small tilt formed by those young hands with unstable cameras.

As a leader

Developing the brand of pformation, JNBY by JNBY encourages children to create their own art in their own way with free, natural, real and imaginative brand style so that they can play freely.

Last year, the project "accompany you to see the world" just ended last year. JNBY by JNBY is working together with Super Studio, a first-line photography agency founded by Yin Chao, the most influential photographer in China. It conducts global shooting activities in eight major cities around the world. It aims to interpret the world of children in the eyes of adults, and advocate adults to integrate into their children's memories with a brand new attitude. I hope parents can enjoy their children with the present and enjoy the slow pace of their children's growth.

TPP family 1+1 co authoring little photographer Cola works

In the form of "TPP family 1+1 collaborative creation" sponsored by the whole volunteer team and sponsored by the whole volunteer team, the group is expected to use photography as a bridge to connect ordinary children with children with autism barriers, and hold a photo exhibition for small photographers, so that the photographs produced by children with autism and ordinary children will be presented to a wider audience. The stories behind these links will be presented to correct the stereotypes and misunderstandings of autism in the public, and lead to public understanding and respect for this group based on empathy rather than sympathy. JNBY next, JNBY by JNBY will also use "

About JNBY by JNBY

In January 2011, Jiangnan group launched the first one.

JNBY by JNBY is affectionately referred to as "JNBY".

With the slogan of "free imagination", the brand creates a series of costumes with individuality and imagination for the 28-40 year old middle-class family. With the help of the concept of contemporary art, it emphasizes the experience of interaction, with the core of "freedom, imagination, surprise and reality", so that every family can fully feel the joy of life.

At the same time, parents should be encouraged to grow up with their children and arouse their childlike innocence, so as to find a more free, pure and happier communication and thinking space, to show the true nature of their children, so that every parent can truly appreciate their unique talents and experience the beauty of life.